Why do Business Clusters work in a remote working world?            Jay Cooper     MD, BLOOM Social Business             (...
WHY	  IS	  THIS	  RELEVANT?	  
What you will learn1.  The 3 elements of a successful business    cluster2.  Why do we work together?3.  Why does this app...
1. The 3 key elements of a     business cluster       WWW.BLOOMSOCIALBUSINESS.COM
Definition of a Cluster                           "   “Geographic                               concentrations of inter-  ...
If you want to locate a store find asuccessful butchers…  John	  James	     Sainsbury,	   Holborn	  circa	       1869	  	 ...
Fast forward 100 years… Lord	  Sainsbury	  at	    the	  DTI	  in	  2000	  Business	  Clusters	  in	     the	  UK:	  a	  fir...
"   You’ve got the brains, I’ve              got the cash…let’s go!WWW.BLOOMSOCIALBUSINESS.COM
The 3 elements of a successfulcluster(or takes three things to  start a fire)1.  Heat (or the spark)2.  Oxygen3.  ???     ...
The 3 elements of a successfulcluster(or it takes three things to  start a fire.1  Heat (or the spark)2  Oxygen3  Fuel    ...
What’s the Fuel?           WWW.BLOOMSOCIALBUSINESS.COM
Fuel = Talent            WWW.BLOOMSOCIALBUSINESS.COM
2. Why do we work together?        WWW.BLOOMSOCIALBUSINESS.COM
Why does Talent come to Brighton?              Collaboration     Business reputation                                      ...
Working together is better thanworking alone.                           "     Knowledge sharing                           ...
But some people work better on theirown…"   “If you find yourself    thinking that working    alone would be better    tha...
3. Why does this apply in        Digital?       WWW.BLOOMSOCIALBUSINESS.COM
We succeed together, and we failtogether…            WWW.BLOOMSOCIALBUSINESS.COM
I succeed on my own, I fail on myown            WWW.BLOOMSOCIALBUSINESS.COM
In summary"  Business clusters work when the three   elements are in place."  We work together to grow and win; we work   ...
THANK	  YOU	  More	  thinking:	  www.bloomsocialbusiness.com	  TwiYer:	  @BLOOMWorldwide	  @jaycoopertweets	  LinkedIn:	  ...
Why Do Business Clusters Work in a Remote Working World?
Why Do Business Clusters Work in a Remote Working World?
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Why Do Business Clusters Work in a Remote Working World?

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Why Do Business Clusters Work in a Remote Working World?

  1. 1. Why do Business Clusters work in a remote working world? Jay Cooper MD, BLOOM Social Business (Brighton) WWW.BLOOMSOCIALBUSINESS.COM
  2. 2. WHY  IS  THIS  RELEVANT?  
  3. 3. What you will learn1.  The 3 elements of a successful business cluster2.  Why do we work together?3.  Why does this apply in Digital? WWW.BLOOMSOCIALBUSINESS.COM
  4. 4. 1. The 3 key elements of a business cluster WWW.BLOOMSOCIALBUSINESS.COM
  5. 5. Definition of a Cluster "   “Geographic concentrations of inter- connected companies, specialised suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also co- operate.” "   Professor Michael Porter, Harvard et al. WWW.BLOOMSOCIALBUSINESS.COM
  6. 6. If you want to locate a store find asuccessful butchers… John  James   Sainsbury,   Holborn  circa   1869     WWW.BLOOMSOCIALBUSINESS.COM
  7. 7. Fast forward 100 years… Lord  Sainsbury  at   the  DTI  in  2000  Business  Clusters  in   the  UK:  a  first   assessment   WWW.BLOOMSOCIALBUSINESS.COM
  8. 8. "   You’ve got the brains, I’ve got the cash…let’s go!WWW.BLOOMSOCIALBUSINESS.COM
  9. 9. The 3 elements of a successfulcluster(or takes three things to start a fire)1.  Heat (or the spark)2.  Oxygen3.  ??? WWW.BLOOMSOCIALBUSINESS.COM
  10. 10. The 3 elements of a successfulcluster(or it takes three things to start a fire.1  Heat (or the spark)2  Oxygen3  Fuel WWW.BLOOMSOCIALBUSINESS.COM
  11. 11. What’s the Fuel? WWW.BLOOMSOCIALBUSINESS.COM
  12. 12. Fuel = Talent WWW.BLOOMSOCIALBUSINESS.COM
  13. 13. 2. Why do we work together? WWW.BLOOMSOCIALBUSINESS.COM
  14. 14. Why does Talent come to Brighton? Collaboration Business reputation Yes No Commute Perhaps LifestyleSource:  BLOOM   0   1   2   3   4   5   6   7   8  Social  Business  April  2012   WWW.BLOOMSOCIALBUSINESS.COM
  15. 15. Working together is better thanworking alone. "   Knowledge sharing "   Learning together "   Group problem-solving "   Helping each other get unstuck WWW.BLOOMSOCIALBUSINESS.COM
  16. 16. But some people work better on theirown…"   “If you find yourself thinking that working alone would be better than working for your company, then the company isnt achieving its goal (and perhaps you should work alone, or for a different company)” Bruce  Eckel,  Programming   Author  and  introvert.   WWW.BLOOMSOCIALBUSINESS.COM
  17. 17. 3. Why does this apply in Digital? WWW.BLOOMSOCIALBUSINESS.COM
  18. 18. We succeed together, and we failtogether… WWW.BLOOMSOCIALBUSINESS.COM
  19. 19. I succeed on my own, I fail on myown WWW.BLOOMSOCIALBUSINESS.COM
  20. 20. In summary"  Business clusters work when the three elements are in place."  We work together to grow and win; we work apart when there there is no common goal."  In Digital, it works because we came together not because we did it alone. WWW.BLOOMSOCIALBUSINESS.COM
  21. 21. THANK  YOU  More  thinking:  www.bloomsocialbusiness.com  TwiYer:  @BLOOMWorldwide  @jaycoopertweets  LinkedIn:  jaycooperlondon  

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