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Creativity for VCT 2040

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  1. 1. Agenda <ul><ul><li>Feeding/finding your creativity. </li></ul></ul><ul><ul><li>Creativity in the workplace. </li></ul></ul><ul><ul><li>Tools and tips for future use and for your client proposal. </li></ul></ul>
  2. 2. Creative Problem solving The significant problems we have cannot be solved at the same level of thinking with which we created them. Albert Einstein (1879 - 1955) If knowledge can create problems, it is not through ignorance that we can solve them. Isaac Asimov (1920 - 1992) Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything. George Lois - Famed art director Our problems are man-made, therefore they may be solved by man. And man can be as big as he wants. No problem of human destiny is beyond human beings. John F. Kennedy (1917 - 1963)
  3. 3. Creativity Defined… <ul><li>The ability of a person’s mind to take ideas, facts, and/or materials and perceive them in a unique way or manner. </li></ul><ul><li>A different point of view, a new idea and/or a new way of looking at a problem. </li></ul><ul><li>The front end of innovation (implementation). </li></ul><ul><li>An elusive concept. </li></ul>
  4. 5. The Creative Process <ul><ul><li>Preparation </li></ul></ul><ul><ul><ul><li>becoming immersed in problematic issues that are interesting and arouses curiosity </li></ul></ul></ul><ul><ul><li>Concentration </li></ul></ul><ul><ul><ul><li>reading, seeing and listening </li></ul></ul></ul><ul><ul><li>Incubation </li></ul></ul><ul><ul><ul><li>ideas churn around below the threshold of consciousness. </li></ul></ul></ul><ul><ul><li>4 . Illumination </li></ul></ul><ul><ul><ul><li>the &quot;Aha!&quot; moment when the puzzle starts to fall together. </li></ul></ul></ul><ul><ul><li>5 . Verification </li></ul></ul><ul><ul><ul><li>deciding if the insight is valuable and worth pursuing. </li></ul></ul></ul><ul><ul><li>6 . Production </li></ul></ul><ul><ul><ul><li>translating the insight into its final work. </li></ul></ul></ul>
  5. 6. Creativity – How do I get it? <ul><li>We are born with much potential, but our environment and society or situations modify what we currently utilize as adults. </li></ul><ul><li>How can we tap into it? </li></ul><ul><ul><li>Reverse engineering (Thomas Edison) </li></ul></ul><ul><li>How can I be inspired? </li></ul><ul><ul><li>Folder on your desktop or your desk. </li></ul></ul><ul><li>Attitude. Open minded. Think. </li></ul><ul><li>video </li></ul>
  6. 7. Who has it? <ul><li>No, not me. </li></ul><ul><li>Yes, you…EVERYONE. </li></ul><ul><li>Do not ask…..How creative are you? But do ask: How are you creative? </li></ul><ul><li>Personal style. </li></ul><ul><li>Decisions that you make – where to live, what to wear, what you eat….creating. </li></ul>
  7. 8. What does it take? <ul><li>Belief </li></ul><ul><li>Discipline </li></ul><ul><li>Consciousness </li></ul><ul><li>React – right now. </li></ul><ul><li>Follow through </li></ul>
  8. 9. Creativity Traits <ul><li>Products </li></ul><ul><ul><li>Fluency, Flexibility, Originality, Elaboration </li></ul></ul><ul><li>Attitudes </li></ul><ul><ul><li>Curiosity, Imagination, Complexity, Risk Taking </li></ul></ul><ul><li>Behaviors </li></ul><ul><ul><li>Flexible, Imaginative, Nonconforming, Novel Answers </li></ul></ul>
  9. 10. Clenched Knot…Clench Not <ul><li>Avoid “clenching” ideas that come to mind – even if they seem to be good solutions. </li></ul><ul><li>Hold them lightly, let them swim, squirm and evolve. Good ideas often morph into great ones if they are given room to play. </li></ul>
  10. 11. Tiny things that a person can do to support their creativity <ul><li>When she has an idea, she writes it down. </li></ul><ul><li>When she walks down the street and something catches her attention, she is not embarrassed to stop and look. </li></ul><ul><li>At work, between routine calls, she steals a minute, not to play computer solitaire or browse the Internet but to make a quick note for the nonfiction book she’s writing. </li></ul><ul><li>When the light at dusk does something to her heart, she pauses to feel it and maybe to capture it. </li></ul><ul><li>When an opportunity arises at work for her to do a risky, interesting thing, she takes it. </li></ul><ul><li>RE: Conscious awareness. </li></ul>
  11. 12. Make a promise. <ul><li>Try filling in the following two sentences: </li></ul><ul><li>“ I am a creative person. For the following year I would like to set myself the goals of _____  ” </li></ul><ul><li>“ I am a creative person. In support of those goals, the tiny things I mean to do in the next few days are ______” </li></ul>
  12. 13. Critical Thinking <ul><li>I have the ideas – now which one do I implement. </li></ul><ul><li>Evaluation and testing. </li></ul><ul><li>Focus on the solution </li></ul><ul><li>What works, what doesn’t? </li></ul>
  13. 14. Innovate <ul><li>Produce it! </li></ul><ul><li>It’s a PROJECT! </li></ul><ul><li>Check in with your objectives, the client’s objectives. </li></ul><ul><li>Timeline. </li></ul><ul><li>Budget. </li></ul><ul><li>Stephen Johnson , “ Where Good Ideas Come From” </li></ul>
  14. 15. Encouraging creativity in the workplace <ul><li>Support your idea generators and provide them with resources. </li></ul><ul><li>Try and run interference for them so they can have buffer zones to continue preparation stage without interruption. </li></ul><ul><li>Have room for them to play. </li></ul><ul><li>Don’t look for immediate results. At times, deadlines can kill the creative process. </li></ul><ul><li>Innovators are not necessarily who you want to pitch the idea to the client. </li></ul>
  15. 16. Encouraging creativity in the workplace <ul><li>People have their best days and do their best work when they are allowed to make progress. </li></ul><ul><li>Googleplex </li></ul>
  16. 17. Creativity in the workplace <ul><li>Does the workplace expect it in certain jobs, but not in others? </li></ul><ul><li>All people really want is money, right? </li></ul><ul><li>Shorten the deadline, they will really create a great solution! </li></ul><ul><li>If you’re happy and you know it…. </li></ul><ul><li>Less is more. </li></ul>
  17. 18. Innovation in Teams <ul><li>Make brainstorming mandatory </li></ul><ul><li>Bring people together in small diverse groups </li></ul><ul><li>Don’t stifle the fun, keep rules short. </li></ul><ul><li>Conduct during a slow time, on-site. </li></ul><ul><li>Give immediate feedback, emphasize the positive. </li></ul><ul><li>Vote, reward and recognize. </li></ul><ul><li>Design Thinking from IDEO </li></ul>
  18. 19. Nuture….tend your roots. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><ul><li>How Design Conference, Chicago, June 24-27 </li></ul></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Ideo Method cards </li></ul></ul><ul><li> </li></ul><ul><li>Books, poetry, walk outside, art museum or gallery….but do something! </li></ul>
  19. 20. Technology Trends in Media <ul><li>Industry magazines </li></ul><ul><li>Industry Organization/Association websites </li></ul><ul><li>Linked-in Groups </li></ul><ul><li>Blogs, Forums </li></ul><ul><li>Fast Company, Wired, Inc. </li></ul><ul><li> </li></ul><ul><li>Mashable .com </li></ul><ul><li> </li></ul>
  20. 21. Know your Media…..and your clients. <ul><li>Clients know their customers – ask them what their “perfect customer” is. </li></ul><ul><li>Demographic research – </li></ul><ul><li>Read, study….listen. </li></ul><ul><li>Evaluate - test markets, focus groups, survey, study the statistics </li></ul>
  21. 22. Google Analytics
  22. 23. The Project Triangle Objectives Cost Time
  23. 24. Estimating and Quotes <ul><li>Research </li></ul><ul><li>Network </li></ul><ul><li>Account for the extras </li></ul><ul><li>Add 25-35% for Project Management </li></ul><ul><li>Resources on BlackBoard site </li></ul>