Peer-to-Peer Fundraising and Donor
Retention Don’t Have To Be Enemies!
David Boyce
CEO
Fundly
Jay B. Love
CEO & Co-Founder...
Fundly Is…
• Event Fundraising platform
• Three things:
– Easy
– Pretty
– Social
• The best platform for acquiring new don...
Why Social Fundraising?
• 90% of households have one or more social media profile
• Each person with a social media profil...
How Inviting is This?
• Not visually inviting/stimulating
• Doesn’t inspire action
• No sharing tools
• Doesn’t show what ...
Vs This…
• Less clunky – easy to use as admin, no IT or 3rd party
required
• Access – Access to admin tools needs to be available
a...
Fundraisers - the tools they
need
• Page building & editing
• Email center for updates
• Funds – easy to access
• Customiz...
Easy to build and edit campaigns Easy to email and post to social sites
Supporters into Fundraisers
• Supporter Fundraising pages all include default content.
• Supporters can build onto that co...
You Need A Plan
A compelling story w/ inspiring content.
A core group of interested volunteers who will kick
off campaig...
Arnie’s March
63 Teams
3,538 Emails
224,009 Impressions
413 supporters
673 Facebook
posts
72,261 Facebook audience
$12,993 raised
Make it Personal!
• Personal ties cited as the
#1 deciding factor in
individual donations
• Personal campaign pages
conver...
• Blog style updates to keep people
engaged (feedback loop)
• Supporters receive email updates
• Personal “thank you” cards
Social – from beginning to end
Make it Social
• 60% of browsers in the US are logged into
Facebook at any given time
• If Facebook were a country, it wou...
Real campaign on Facebook
How to Start
• Sign up and create a fundraiser for free
• Recruit supporters through email and social media
• Need more he...
Donor Acquisition Tools Step 2
Effective use of a donor database makes
new donor “RETENTION” achievable . . .
Capital Campaign Tools
Effective use of a donor database is?
Capital Campaign Tools
Effective use of a donor database is?
Simply “EVERYONE” using it daily to
build relationships!
“New donor commitment is the next logical step
after a relationship is created and nurtured.”
Lifetime Value = New Donor C...
Addressing the Retention Problem!
Is it a Donor Relationship Problem?
CUE THE EXPERTS:
Dr. Adrian Sargeant
Bloomerang Chief Scientist
Professor of Fundraising at the Center on
Philanthropy at ...
DONOR RETENTION BEST PRACTICES
Dr. Adrian Sargeant
Bloomerang Chief Scientist
“A 10% improvement in retention
can double t...
“The total net contribution that a
customer/donor generates during
his/her lifetime in your database”
Defining Lifetime Va...
6 Key Retention Drivers
(That can double lifetime value)
• Drip feed mission performance data
• Connect often
• Be persona...
Automatic Engagement Factors
• Recency and pattern of giving
• Cash donors vs. sustaining
donors
• # of years giving +
• U...
Next-Gen Database/CRM
Easy Enough for All to Use!
(Even the CEO)
Enables Donor Retention
Best-Practices!
Questions?
David Boyce
CEO
Fundly
Jay B. Love
CEO & Co-Founder
Bloomerang
Next Webinar:
“Building & Communicating Your Nonprofit Brand
w/ element212
8/15 1pm EST
bloomerang.co/resources/webinars
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies
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Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies

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Jay Love of Bloomerang and Dave Boyce of Fundly will explain how the immense success of new donor acquisition via peer-to-peer fundraising can also result in repeat donors the following year.

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  • Donor Engagement
  • Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies

    1. 1. Peer-to-Peer Fundraising and Donor Retention Don’t Have To Be Enemies! David Boyce CEO Fundly Jay B. Love CEO & Co-Founder Bloomerang August 14, 2013 1
    2. 2. Fundly Is… • Event Fundraising platform • Three things: – Easy – Pretty – Social • The best platform for acquiring new donors
    3. 3. Why Social Fundraising? • 90% of households have one or more social media profile • Each person with a social media profile has an average of 130 friends • Average donation on crowdfunding sites for charitable giving is $121 – (28% higher than the average online gift) • When a friend reaches out to another friend to ask for help supporting a non-profit cause, the response rates are 10x higher than when the organization makes the ask!
    4. 4. How Inviting is This? • Not visually inviting/stimulating • Doesn’t inspire action • No sharing tools • Doesn’t show what others are giving • Doesn’t communicate what money does • Can’t live alongside website content • Can’t style the page on my own
    5. 5. Vs This…
    6. 6. • Less clunky – easy to use as admin, no IT or 3rd party required • Access – Access to admin tools needs to be available anywhere • User friendly – make it easy for donors and participants to use • Intuitive – Simple to navigate, sign up, donate, become a fundraiser, share, etc. EASY & INTUITIVE
    7. 7. Fundraisers - the tools they need • Page building & editing • Email center for updates • Funds – easy to access • Customization • No outside designers needed No IT or 3rd Party Involvement
    8. 8. Easy to build and edit campaigns Easy to email and post to social sites
    9. 9. Supporters into Fundraisers • Supporter Fundraising pages all include default content. • Supporters can build onto that content, telling their own story. • We automate many coaching and sharing actions. • Photos and video are widely used. • Facebook and email support integral.
    10. 10. You Need A Plan A compelling story w/ inspiring content. A core group of interested volunteers who will kick off campaign. A solid plan to recruit volunteer fundraisers. A communication plan. A clear goal. A clear schedule. A single campaign “Owner” in your org.
    11. 11. Arnie’s March
    12. 12. 63 Teams 3,538 Emails 224,009 Impressions 413 supporters 673 Facebook posts 72,261 Facebook audience $12,993 raised
    13. 13. Make it Personal! • Personal ties cited as the #1 deciding factor in individual donations • Personal campaign pages convert 38% more then a standard donation page
    14. 14. • Blog style updates to keep people engaged (feedback loop) • Supporters receive email updates • Personal “thank you” cards
    15. 15. Social – from beginning to end
    16. 16. Make it Social • 60% of browsers in the US are logged into Facebook at any given time • If Facebook were a country, it would be the world’s 3rd largest. (2x the size of the US) • Personal mobiles pages – 35% of traffic to nonprofit sites comes from mobile sources • 58% of traffic to Fundly from mobile or social • 54% of Fundly users connect through Facebook
    17. 17. Real campaign on Facebook
    18. 18. How to Start • Sign up and create a fundraiser for free • Recruit supporters through email and social media • Need more help or integration with Bloomerang contact Support@fundly.com
    19. 19. Donor Acquisition Tools Step 2 Effective use of a donor database makes new donor “RETENTION” achievable . . .
    20. 20. Capital Campaign Tools Effective use of a donor database is?
    21. 21. Capital Campaign Tools Effective use of a donor database is? Simply “EVERYONE” using it daily to build relationships!
    22. 22. “New donor commitment is the next logical step after a relationship is created and nurtured.” Lifetime Value = New Donor Commitment
    23. 23. Addressing the Retention Problem! Is it a Donor Relationship Problem?
    24. 24. CUE THE EXPERTS: Dr. Adrian Sargeant Bloomerang Chief Scientist Professor of Fundraising at the Center on Philanthropy at Indiana University holding what is presently the world’s only endowed chair in that discipline. Top 10 Most Influential People in Fundraising Renowned expert on Donor Retention and Donor Loyalty Mr. Tom Ahern Bloomerang Donor Communications Head Coach One of the world’s top authorities on donor communications Author of 4 books on Donor Communications Winner of 3 prestigious international IABC Gold Quill awards
    25. 25. DONOR RETENTION BEST PRACTICES Dr. Adrian Sargeant Bloomerang Chief Scientist “A 10% improvement in retention can double the LIFETIME value of your donor database!”
    26. 26. “The total net contribution that a customer/donor generates during his/her lifetime in your database” Defining Lifetime Value
    27. 27. 6 Key Retention Drivers (That can double lifetime value) • Drip feed mission performance data • Connect often • Be personal (SEGMENT) • Develop like a good personal friendship • Find & use numerous human connectors • Always communicate what monies are doing!
    28. 28. Automatic Engagement Factors • Recency and pattern of giving • Cash donors vs. sustaining donors • # of years giving + • Upgrade / Downgrade + - • Lapsed - • Event attendance + • Opens email + • Click links in emails + • Unsubscribes from email - • Has stated communication preferences + • Has inbound interactions + • Has soft credits + • Volunteers + • Social Media (coming soon) • …and a whole lot more!
    29. 29. Next-Gen Database/CRM Easy Enough for All to Use! (Even the CEO) Enables Donor Retention Best-Practices!
    30. 30. Questions? David Boyce CEO Fundly Jay B. Love CEO & Co-Founder Bloomerang
    31. 31. Next Webinar: “Building & Communicating Your Nonprofit Brand w/ element212 8/15 1pm EST bloomerang.co/resources/webinars

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