Mobile  Impact  101:  
Taking  Your  Cause  Mobile  
!
7/2/14  
1pm  EDT  
!
Darian  Rodriguez  Heyman
Your  Presenter
3
Darian  Rodriguez  Heyman  
BetterWorld  Wireless  
!
Darian  is  the  former  E.D.  of  Craigslist  Fou...
@dheyman
• Why Mobile?
• Getting off the Ground
• Tips & Tools
Agenda
@dheyman
Why Mobile?
@dheyman
Copyright © 2013 Church in Restoration
@dheyman
@dheyman
@dheyman
@dheyman
@dheyman
• Fundraising: Capitalize on New Channels
!
• Advocacy: Mobilize the Masses
!
• Marketing: Amplify Your Voice
!
•...
@dheyman
Getting Off the Ground
@dheyman
Planning for Success
Mobile Matrix™ Staff Donors Volunteers Clients The Public
Revenue          
Efficiency      ...
@dheyman
Getting Creative
@dheyman
• Mobile Websites
• Text to Donate
• Mobile Apps
• Social Media Integration
• Staffing Considerations
• Mobile An...
@dheyman
Website vs. App
@dheyman
• 2013: Smartphone Sales Tip
• Step One: Benchmark Current Traffic
• Step Two: Mobile Detection
– Link to Full We...
@dheyman
• Accessible via Any Browser
• Real-Time, Recurring Gifts
• Possible CRM Integration
• GPS Integration
• QR Codes...
@dheyman
@dheyman
@dheyman
@dheyman
• User Friendly & Simple
• Minimum $5 - $10 Donations
• No Recurring Gifts
• 30 – 90 Day Wait
• Mobile Revenue ~5...
@dheyman
• Website 1st
; App 2nd
• Marketing & Approval Are Key
• Cross-Device Development
– Android, Apple, Windows
• Rea...
@dheyman
• Ensure Content is Easily
Sharable via Mobile
• Post Mobile-Friendly Links
• Make Sure Pinned Posts Are
Mobile R...
@dheyman
@dheyman
Mobile Users Share Double
@dheyman
• Mobile is Marketing, not Tech
• Plan for Updates!
• Divide the Work, Esp. Social
– Editorial Calendars are Key
...
@dheyman
• Watch Mobile % of Traffic
• Beware Conversion Rate Dips
• High Bounce Rate = Slow Load
Mobile Analytics
@dheyman
Mobile Analytics
@dheyman
Tips & Tools
@dheyman
• Focus on Adding Value to Searchers
• Remember the 2 Second Rule
• Donate Buttons: Top & Bottom
• K.I.S.S., Esp....
@dheyman
• Limit Scrolling w/ Expansions
• BIG Buttons: 30x30 Pixels+
• Space Out Hyperlinks
• Google Analytics’ Mobile Pe...
@dheyman
@dheyman
@dheyman
@dheyman
• www.TechSoup.org
• www.BetterWorldWireless.com
• www.BethKanter.org
• www.Fundraising123.org
• www.facebook.com...
@dheyman
• www.RazMobile.com
• www.MobileCause.com
• www.MobileAccord.com
• www.MobileCommons.com
• www.GiveByCell.com
• M...
@dheyman
Resource Review
@dheyman
@dheyman
The Average Age for a 1st Cell: 13
@dheyman
Thank You!
40
Darian Rodriguez Heyman
Co-Founder
darian@BetterWorldWireless.com
(415) 659-8953
!
!
!
July  Webinars:  
!
Susan  Black,  CFRE  
Help!  They  Want  Me  To  Fundraise!  
!
Mazarine  Treyz  
Getting  More ...
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Mobile Impact 101: Taking Your Cause Mobile

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There are now more cell phones than toothbrushes, and as of 2013, smartphones surpassed regular phone sales. But what are the implications for your nonprofit, and how can you craft a mobile impact strategy to advance your programs, fundraising, and work overall? Join us for a quick, FREE primer and leave with a checklist of the most important tips and tools for your cause.

Learning Objectives:

Quick, effective, and practical primer on all aspects of mobile for good: its applications for nonprofits; how to effectively launch your mobile presence; and tips and tools for implementation. Specific insights include

Why mobile presents a huge opportunity for any nonprofit
Planning for success and tips for building a mobile website, apps, text to donate campaigns, social media integration, and analyzing & optimizing campaigns
Tips for maximizing mobile fundraising

Time will be given for a lively Q&A session.

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Mobile Impact 101: Taking Your Cause Mobile

  1. 1. Mobile  Impact  101:   Taking  Your  Cause  Mobile   ! 7/2/14   1pm  EDT   ! Darian  Rodriguez  Heyman
  2. 2. Your  Presenter 3 Darian  Rodriguez  Heyman   BetterWorld  Wireless   ! Darian  is  the  former  E.D.  of  Craigslist  Foundation,  Co-­‐ Founder  of  Social  Media  for  Nonprofits,  the  only   conference  series  devoted  to  social  media  for  social   good,  and  the  best-­‐selling  author  of  Nonprofit   Management  101  (Jossey-­‐Bass).   ! He  currently  serves  as  Co-­‐Founder  &  Chief   Development  Officer  of  BetterWorld  Wireless,  which   serves  U.S.  nonprofits  with  calling,  texting,  and  data   plans  powered  by  Sprint,  and  donates  a  free  phone   or  tablet  to  women  and  girls  in  need  for  every   customer.
  3. 3. @dheyman • Why Mobile? • Getting off the Ground • Tips & Tools Agenda
  4. 4. @dheyman Why Mobile?
  5. 5. @dheyman Copyright © 2013 Church in Restoration
  6. 6. @dheyman
  7. 7. @dheyman
  8. 8. @dheyman
  9. 9. @dheyman
  10. 10. @dheyman • Fundraising: Capitalize on New Channels ! • Advocacy: Mobilize the Masses ! • Marketing: Amplify Your Voice ! • Volunteer Recruitment & Management ! • Program & Operational Efficiencies Mobile Impact
  11. 11. @dheyman Getting Off the Ground
  12. 12. @dheyman Planning for Success Mobile Matrix™ Staff Donors Volunteers Clients The Public Revenue           Efficiency           Communication           Service           Form Follows Function
  13. 13. @dheyman Getting Creative
  14. 14. @dheyman • Mobile Websites • Text to Donate • Mobile Apps • Social Media Integration • Staffing Considerations • Mobile Analytics Getting Off the Ground
  15. 15. @dheyman Website vs. App
  16. 16. @dheyman • 2013: Smartphone Sales Tip • Step One: Benchmark Current Traffic • Step Two: Mobile Detection – Link to Full Website • The Party Already Started • Cross-Platform Integration is Key Mobile Websites
  17. 17. @dheyman • Accessible via Any Browser • Real-Time, Recurring Gifts • Possible CRM Integration • GPS Integration • QR Codes Feed Traffic Mobile Websites
  18. 18. @dheyman
  19. 19. @dheyman
  20. 20. @dheyman
  21. 21. @dheyman • User Friendly & Simple • Minimum $5 - $10 Donations • No Recurring Gifts • 30 – 90 Day Wait • Mobile Revenue ~5%, But Doubling Text To Donate
  22. 22. @dheyman • Website 1st ; App 2nd • Marketing & Approval Are Key • Cross-Device Development – Android, Apple, Windows • Real-Time, Recurring Gifts • CRM Integration • Plan on Updates Mobile Apps
  23. 23. @dheyman • Ensure Content is Easily Sharable via Mobile • Post Mobile-Friendly Links • Make Sure Pinned Posts Are Mobile Relevant Social Media Integration
  24. 24. @dheyman
  25. 25. @dheyman Mobile Users Share Double
  26. 26. @dheyman • Mobile is Marketing, not Tech • Plan for Updates! • Divide the Work, Esp. Social – Editorial Calendars are Key Staffing Considerations
  27. 27. @dheyman • Watch Mobile % of Traffic • Beware Conversion Rate Dips • High Bounce Rate = Slow Load Mobile Analytics
  28. 28. @dheyman Mobile Analytics
  29. 29. @dheyman Tips & Tools
  30. 30. @dheyman • Focus on Adding Value to Searchers • Remember the 2 Second Rule • Donate Buttons: Top & Bottom • K.I.S.S., Esp. Donations: 1 Call to Action • Photos & Videos Rule (Beware Text) • Be Generous with White Space Mobile Impact 101
  31. 31. @dheyman • Limit Scrolling w/ Expansions • BIG Buttons: 30x30 Pixels+ • Space Out Hyperlinks • Google Analytics’ Mobile Perf. Report • Leverage QR Codes at Events • Preview Emails on Mobile – Tues/Weds/Thurs 11am/2pm Mobile Impact 101
  32. 32. @dheyman
  33. 33. @dheyman
  34. 34. @dheyman
  35. 35. @dheyman • www.TechSoup.org • www.BetterWorldWireless.com • www.BethKanter.org • www.Fundraising123.org • www.facebook.com/nonprofits • www.google.com/nonprofits • Google GoMo http://bit.ly/1kWVj34 Resource Review
  36. 36. @dheyman • www.RazMobile.com • www.MobileCause.com • www.MobileAccord.com • www.MobileCommons.com • www.GiveByCell.com • Mobile for Good, Heather Mansfield Resource Review
  37. 37. @dheyman Resource Review
  38. 38. @dheyman
  39. 39. @dheyman The Average Age for a 1st Cell: 13
  40. 40. @dheyman Thank You! 40 Darian Rodriguez Heyman Co-Founder darian@BetterWorldWireless.com (415) 659-8953
  41. 41. ! ! ! July  Webinars:   ! Susan  Black,  CFRE   Help!  They  Want  Me  To  Fundraise!   ! Mazarine  Treyz   Getting  More  People  To  Open  Your  eNewsletter https://bloomerang.co/resources/webinars

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