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Mobile Impact 101: Taking Your Cause Mobile
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Mobile Impact 101: Taking Your Cause Mobile

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There are now more cell phones than toothbrushes, and as of 2013, smartphones surpassed regular phone sales. But what are the implications for your nonprofit, and how can you craft a mobile impact …

There are now more cell phones than toothbrushes, and as of 2013, smartphones surpassed regular phone sales. But what are the implications for your nonprofit, and how can you craft a mobile impact strategy to advance your programs, fundraising, and work overall? Join us for a quick, FREE primer and leave with a checklist of the most important tips and tools for your cause.

Learning Objectives:

Quick, effective, and practical primer on all aspects of mobile for good: its applications for nonprofits; how to effectively launch your mobile presence; and tips and tools for implementation. Specific insights include

Why mobile presents a huge opportunity for any nonprofit
Planning for success and tips for building a mobile website, apps, text to donate campaigns, social media integration, and analyzing & optimizing campaigns
Tips for maximizing mobile fundraising

Time will be given for a lively Q&A session.

Published in: Technology, Business
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  • 1. Mobile  Impact  101:   Taking  Your  Cause  Mobile   ! 7/2/14   1pm  EDT   ! Darian  Rodriguez  Heyman
  • 2. Your  Presenter 3 Darian  Rodriguez  Heyman   BetterWorld  Wireless   ! Darian  is  the  former  E.D.  of  Craigslist  Foundation,  Co-­‐ Founder  of  Social  Media  for  Nonprofits,  the  only   conference  series  devoted  to  social  media  for  social   good,  and  the  best-­‐selling  author  of  Nonprofit   Management  101  (Jossey-­‐Bass).   ! He  currently  serves  as  Co-­‐Founder  &  Chief   Development  Officer  of  BetterWorld  Wireless,  which   serves  U.S.  nonprofits  with  calling,  texting,  and  data   plans  powered  by  Sprint,  and  donates  a  free  phone   or  tablet  to  women  and  girls  in  need  for  every   customer.
  • 3. @dheyman • Why Mobile? • Getting off the Ground • Tips & Tools Agenda
  • 4. @dheyman Why Mobile?
  • 5. @dheyman Copyright © 2013 Church in Restoration
  • 6. @dheyman
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  • 10. @dheyman • Fundraising: Capitalize on New Channels ! • Advocacy: Mobilize the Masses ! • Marketing: Amplify Your Voice ! • Volunteer Recruitment & Management ! • Program & Operational Efficiencies Mobile Impact
  • 11. @dheyman Getting Off the Ground
  • 12. @dheyman Planning for Success Mobile Matrix™ Staff Donors Volunteers Clients The Public Revenue           Efficiency           Communication           Service           Form Follows Function
  • 13. @dheyman Getting Creative
  • 14. @dheyman • Mobile Websites • Text to Donate • Mobile Apps • Social Media Integration • Staffing Considerations • Mobile Analytics Getting Off the Ground
  • 15. @dheyman Website vs. App
  • 16. @dheyman • 2013: Smartphone Sales Tip • Step One: Benchmark Current Traffic • Step Two: Mobile Detection – Link to Full Website • The Party Already Started • Cross-Platform Integration is Key Mobile Websites
  • 17. @dheyman • Accessible via Any Browser • Real-Time, Recurring Gifts • Possible CRM Integration • GPS Integration • QR Codes Feed Traffic Mobile Websites
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  • 21. @dheyman • User Friendly & Simple • Minimum $5 - $10 Donations • No Recurring Gifts • 30 – 90 Day Wait • Mobile Revenue ~5%, But Doubling Text To Donate
  • 22. @dheyman • Website 1st ; App 2nd • Marketing & Approval Are Key • Cross-Device Development – Android, Apple, Windows • Real-Time, Recurring Gifts • CRM Integration • Plan on Updates Mobile Apps
  • 23. @dheyman • Ensure Content is Easily Sharable via Mobile • Post Mobile-Friendly Links • Make Sure Pinned Posts Are Mobile Relevant Social Media Integration
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  • 25. @dheyman Mobile Users Share Double
  • 26. @dheyman • Mobile is Marketing, not Tech • Plan for Updates! • Divide the Work, Esp. Social – Editorial Calendars are Key Staffing Considerations
  • 27. @dheyman • Watch Mobile % of Traffic • Beware Conversion Rate Dips • High Bounce Rate = Slow Load Mobile Analytics
  • 28. @dheyman Mobile Analytics
  • 29. @dheyman Tips & Tools
  • 30. @dheyman • Focus on Adding Value to Searchers • Remember the 2 Second Rule • Donate Buttons: Top & Bottom • K.I.S.S., Esp. Donations: 1 Call to Action • Photos & Videos Rule (Beware Text) • Be Generous with White Space Mobile Impact 101
  • 31. @dheyman • Limit Scrolling w/ Expansions • BIG Buttons: 30x30 Pixels+ • Space Out Hyperlinks • Google Analytics’ Mobile Perf. Report • Leverage QR Codes at Events • Preview Emails on Mobile – Tues/Weds/Thurs 11am/2pm Mobile Impact 101
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  • 35. @dheyman • www.TechSoup.org • www.BetterWorldWireless.com • www.BethKanter.org • www.Fundraising123.org • www.facebook.com/nonprofits • www.google.com/nonprofits • Google GoMo http://bit.ly/1kWVj34 Resource Review
  • 36. @dheyman • www.RazMobile.com • www.MobileCause.com • www.MobileAccord.com • www.MobileCommons.com • www.GiveByCell.com • Mobile for Good, Heather Mansfield Resource Review
  • 37. @dheyman Resource Review
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  • 39. @dheyman The Average Age for a 1st Cell: 13
  • 40. @dheyman Thank You! 40 Darian Rodriguez Heyman Co-Founder darian@BetterWorldWireless.com (415) 659-8953
  • 41. ! ! ! July  Webinars:   ! Susan  Black,  CFRE   Help!  They  Want  Me  To  Fundraise!   ! Mazarine  Treyz   Getting  More  People  To  Open  Your  eNewsletter https://bloomerang.co/resources/webinars

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