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How to Optimize Your Live
Event for Fundraising Success
Steve Roseman and Jay Love
June 27, 2013
Live Fundraising Event Success
@bloomerangtech | 2
How do you produce a great event every time?
Cater to your patrons!
@bloomerangtech | 3
Live Fundraising Event
Common Live Event
 Gala
 Awards
 Social Cocktail Style
 Awareness & Community
@bloomerangtech |...
Pre Event Decisions
Who do we want attending the event?
- Current Supports, Attract New Supporters, Affluent
Individuals,...
Patron Attraction
How do you market your event?
@bloomerangtech | 6
Do we market our events properly ?
(Think Like Corporate America)
- Gala, Social, and Themed Events:
Fun and exciting on t...
Fun & Exciting Flyer
While stating your mission or cause!
@bloomerangtech | 8
Making your Award winner feel special and huge honor.
@bloomerangtech | 9
Improving Our Auction Items
 Treat our auctions like a retail store!
- People shop for what they like and others are attr...
It’s Auction Time
Trends in Auction Functionality
 Mobile & Online Auctions
 Pre Launching the Auction
 Pre Authorizing...
Mobile & Online Bidding
Patron Benefits
- Creates fun interactive activity for the patrons during the event
- See and bid ...
Mobile & Online Bidding
Organizational Benefits
- Start Raising money before event starts
- Patron does not have to attend...
Why Pre Launching Your Auction
 This allows us to market and build excitement for
our silent auction and event
 Patrons ...
Pre Authorization
 Eliminates the checkout process and patrons can
now pick up their items with no long lines.
 Your org...
Increase Auction Activity
 Promote bidding from the front of the room. Don’t rely on a text
message to move people.
 Cre...
Checkout
Fast & Efficient
- This is the last thing people remember at the end of the night.
- Pre Authorization create a p...
Tracking for Our Next Event
Whether we use mobile technology or pen and paper we
must track the activity in our auctions.
...
Key Points
 We must know what type of patrons are attending our event and cater the theme
and marketing to them.
 Know w...
Step #1
Retention Success After Any Event
@bloomerangtech | 20
Step #1
Retention Success After Any Event
(Requires a Top Notch Database
Which EVERYONE Can Use!)
@bloomerangtech | 21
Step #1
Retention Success After Any Event
(Requires a Top Notch Database
Which EVERYONE Can Use!)
Even Fundraisers/Executi...
How?
@bloomerangtech | 23
How?
CRM or Database so Intuitive
@bloomerangtech | 24
How?
CRM or Database so Intuitive
(No training needed, period!)
@bloomerangtech | 25
Design Philosophy
@bloomerangtech | 26
Simple and Clean
• Intuitive, just begin using!
• Use on any device
• Avoid features that don’t benefit a majority of
user...
Show Login Screen
@bloomerangtech | 28
@bloomerangtech | 29
Step #2
Build in Best Fundraising Practices
@bloomerangtech | 30
Step #2
Build in Best Fundraising Practices
A. Donor Retention/Engagement
@bloomerangtech | 31
Step #2
Build in Best Fundraising Practices
A. Donor Retention/Engagement
B. Prospect/Donor Communications
@bloomerangtech...
CUE THE EXPERTS:
Dr. Adrian Sargeant
Bloomerang Chief Scientist
Professor of Fundraising at the Center on
Philanthropy at ...
“A mere 10% up in retention can increase the lifetime
value of the fundraising database by 200%”
“70% of All New Donors Ne...
To Fully Understand the Quote . . .
We Must Define Lifetime Value?
“The total net contribution
that a customer/donor
gener...
@bloomerangtech | 37@bloomerangtech | 37
Dashboard
• More like your retention “cockpit”
• Show snapshot of current
– Retention rate
– Revenue
– Campaigns
• Frequen...
@bloomerangtech | 39
Automatic Engagement Factors
@bloomerangtech | 40
• Recency and pattern of
giving
• Cash donors vs.
sustaining donors
• # ...
DONOR COMMUNICATION BEST PRACTICES
Mr. Tom Ahern
Bloomerang Donor Communications
Head Coach
"Successful direct mail appeal...
What is the
donor’s
engagement
over time!
Highlight vital “communication” information
---
@bloomerangtech | 42
@bloomerangtech | 43
Next Gen Database/CRM
Easy Enough for All (Even the CEO to Use!)
Enables Fundraising Best Practices!
Q & A
Steve Roseman and Jay Love
June 27, 2013
Live Event Fundraising Success
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Live Event Fundraising Success

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Optimize Your Live Event For Fundraising Success

Many fundraising campaigns hinge on the success of a live event. If your ask or auction fails to bring in the desired amount, you may find yourself in a tough position.

Join Steve Roseman and Jay Love for a discussion on live fundraising events. Steve will share best practices based on his experience with fundraising auctions, and Jay will tie those strategies to retaining donors over the long term. We'll leave time at the end of the presentation for an interactive Q&A session. If you're a nonprofit professional who routinely organizes live events, you won't want to miss this webinar!

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  • Transcript of "Live Event Fundraising Success"

    1. 1. How to Optimize Your Live Event for Fundraising Success Steve Roseman and Jay Love June 27, 2013
    2. 2. Live Fundraising Event Success @bloomerangtech | 2
    3. 3. How do you produce a great event every time? Cater to your patrons! @bloomerangtech | 3
    4. 4. Live Fundraising Event Common Live Event  Gala  Awards  Social Cocktail Style  Awareness & Community @bloomerangtech | 4
    5. 5. Pre Event Decisions Who do we want attending the event? - Current Supports, Attract New Supporters, Affluent Individuals, Etc.. - This tells us what type of items to acquire and how much to charge for the event @bloomerangtech | 5
    6. 6. Patron Attraction How do you market your event? @bloomerangtech | 6
    7. 7. Do we market our events properly ? (Think Like Corporate America) - Gala, Social, and Themed Events: Fun and exciting on top of the cause - Award: Making your Award winner feel special and huge honor - Awareness & Community: Fun, exciting and family oriented @bloomerangtech | 7
    8. 8. Fun & Exciting Flyer While stating your mission or cause! @bloomerangtech | 8
    9. 9. Making your Award winner feel special and huge honor. @bloomerangtech | 9
    10. 10. Improving Our Auction Items  Treat our auctions like a retail store! - People shop for what they like and others are attracted to the sales.  Find out what our patron like and will spend money on. - Auction Reporting and Tracking - Call and ask  What makes our auction stand out? - Change up our items from year to year - Put items together to create something different and higher value. - More items do not always create more income - Have price points for everyone in the room  Current Must Have Item: Men's watches, Cigar Boxes, Pet Baskets, Candy Baskets, Sporting items during that season, Sports and Celeb Autograph items, Classic Jewelry, Gift Cards to the top restaurants in your area, 3 Day Vacations @bloomerangtech | 10
    11. 11. It’s Auction Time Trends in Auction Functionality  Mobile & Online Auctions  Pre Launching the Auction  Pre Authorizing Payment  Silent Auction Closing After Live @bloomerangtech | 11
    12. 12. Mobile & Online Bidding Patron Benefits - Creates fun interactive activity for the patrons during the event - See and bid on items before the event even starts - Instant notification with they get outbid so they don’t forget what they are bidding on - Allows patron to enjoy the event and not stand by the bid sheets all night - Leave right after the auction is over without standing in a long line @bloomerangtech | 12
    13. 13. Mobile & Online Bidding Organizational Benefits - Start Raising money before event starts - Patron does not have to attend to participate - Less volunteers need to run the auction - Allow the staff to interact with the donors and sponsors - No stressful collecting of bid sheets and data entry - Instant Reporting - Fast and Easy Checkout process @bloomerangtech | 13
    14. 14. Why Pre Launching Your Auction  This allows us to market and build excitement for our silent auction and event  Patrons can start bidding and donating before the event starts @bloomerangtech | 14
    15. 15. Pre Authorization  Eliminates the checkout process and patrons can now pick up their items with no long lines.  Your organization is guaranteed to receive their funds and do not have to worry about collecting after the event. @bloomerangtech | 15
    16. 16. Increase Auction Activity  Promote bidding from the front of the room. Don’t rely on a text message to move people.  Create a large excitement as the clock ticks down  Leave silent auction open for 10 minutes following the live auction. (This allows those patrons who lost in the live auction to jump back into the silent and bid more) @bloomerangtech | 16
    17. 17. Checkout Fast & Efficient - This is the last thing people remember at the end of the night. - Pre Authorization create a pick up line with no payment - Multiple line for credit card and one for cash/check - Proper amount of volunteers to help patrons get their items @bloomerangtech | 17
    18. 18. Tracking for Our Next Event Whether we use mobile technology or pen and paper we must track the activity in our auctions. - What items had the most bids - What created the most amount of money - How money people participate - Who bought what - Top donors @bloomerangtech | 18
    19. 19. Key Points  We must know what type of patrons are attending our event and cater the theme and marketing to them.  Know what your patrons will be interested in purchasing in the auction  Create a fun, enjoyable and easy way for individuals to bid  Develop a fast process for our patrons to checkout  Keep track of our results and data for the next auction (CRM) @bloomerangtech | 19
    20. 20. Step #1 Retention Success After Any Event @bloomerangtech | 20
    21. 21. Step #1 Retention Success After Any Event (Requires a Top Notch Database Which EVERYONE Can Use!) @bloomerangtech | 21
    22. 22. Step #1 Retention Success After Any Event (Requires a Top Notch Database Which EVERYONE Can Use!) Even Fundraisers/Executives . . . @bloomerangtech | 22
    23. 23. How? @bloomerangtech | 23
    24. 24. How? CRM or Database so Intuitive @bloomerangtech | 24
    25. 25. How? CRM or Database so Intuitive (No training needed, period!) @bloomerangtech | 25
    26. 26. Design Philosophy @bloomerangtech | 26
    27. 27. Simple and Clean • Intuitive, just begin using! • Use on any device • Avoid features that don’t benefit a majority of users – Most NPO databases use less than 20% of the functions within them! – Avoid the classic “Feature Buying Mistake” @bloomerangtech | 27
    28. 28. Show Login Screen @bloomerangtech | 28
    29. 29. @bloomerangtech | 29
    30. 30. Step #2 Build in Best Fundraising Practices @bloomerangtech | 30
    31. 31. Step #2 Build in Best Fundraising Practices A. Donor Retention/Engagement @bloomerangtech | 31
    32. 32. Step #2 Build in Best Fundraising Practices A. Donor Retention/Engagement B. Prospect/Donor Communications @bloomerangtech | 32
    33. 33. CUE THE EXPERTS: Dr. Adrian Sargeant Bloomerang Chief Scientist Professor of Fundraising at the Center on Philanthropy at Indiana University holding what is presently the world’s only endowed chair in that discipline. Top 10 Most Influential People in Fundraising Renowned expert on Donor Retention and Donor Loyalty Mr. Tom Ahern Bloomerang Donor Communications Head Coach One of the world’s top authorities on donor communications Author of 4 books on Donor Communications Winner of 3 prestigious international IABC Gold Quill awards @bloomerangtech | 33
    34. 34. “A mere 10% up in retention can increase the lifetime value of the fundraising database by 200%” “70% of All New Donors Never Renew!” Dr. Adrian Sargeant Professor of Fundraising at the Center on Philanthropy at Indiana University holding what is presently the world’s only endowed chair in that discipline. Professor of Nonprofit Marketing and Fundraising at Bristol Business School (U.K) and an Adjunct Professor of Fundraising at the Australian Centre for Philanthropy and Nonprofit Studies. Top 10 Most Influential People in Fundraising @bloomerangtech | 34
    35. 35. To Fully Understand the Quote . . . We Must Define Lifetime Value? “The total net contribution that a customer/donor generates during his/her lifetime in your database” @bloomerangtech | 35
    36. 36. @bloomerangtech | 37@bloomerangtech | 37
    37. 37. Dashboard • More like your retention “cockpit” • Show snapshot of current – Retention rate – Revenue – Campaigns • Frequently used reports and constituents @bloomerangtech | 38
    38. 38. @bloomerangtech | 39
    39. 39. Automatic Engagement Factors @bloomerangtech | 40 • Recency and pattern of giving • Cash donors vs. sustaining donors • # of years giving + • Upgrade / Downgrade + - • Lapsed - • Event attendance + • Opens email + • Click links in emails + • Unsubscribes from email - • Has stated communication preferences + • Has inbound interactions + • Has soft credits + • Volunteers + • Social Media (coming soon) • …and a whole lot more!
    40. 40. DONOR COMMUNICATION BEST PRACTICES Mr. Tom Ahern Bloomerang Donor Communications Head Coach "Successful direct mail appeals are quite simple. At heart, they are love letters to donors & prospects, woven through with clear cries for help." @bloomerangtech | 41
    41. 41. What is the donor’s engagement over time! Highlight vital “communication” information --- @bloomerangtech | 42
    42. 42. @bloomerangtech | 43
    43. 43. Next Gen Database/CRM Easy Enough for All (Even the CEO to Use!) Enables Fundraising Best Practices!
    44. 44. Q & A Steve Roseman and Jay Love June 27, 2013
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