SlideShare a Scribd company logo
1 of 36
Download to read offline
Getting More People To Open Your Nonprofit eNewsletter
Getting More People To Open Your Nonprofit eNewsletter
What are some of your issues with your
e-newsletter?
a) It's written by committee
b) No one signs up for it
c) No one clicks donate through it
d) No one opens it
e) Only my friends read it.
Poll questions
What are you hoping to get out of today?
a) New e-newsletter subject lines
b) Tactics to get people to open the e-newsletter
c) E-newsletter headlines
d) All of the above
e) A magic bullet system that will allow me
to achieve millionaire status in 5 seconds
Poll questions
What You'll Learn Today
1) Best Subject Lines
2) Formatting rules
3) Cheapest & most useful email clients
4) Innovations in e-newsletters
5) Case studies of incredible e-newsletters
6) What kind of photos to use
7) Where to put the donate button
8) Lolcats (just checking to see if you're paying attention!)
What is your most
powerful social
media tool?
Pop Quiz!
a.) Twitter
b.) Facebook
c.) Email
d.) Blog
e.) Your face
Why is email so important?
What are the best subject lines?
1. Free
2. New
3. At last
4. This
5. Announcing
6. Warning!
7. Just
released
8. Now
9. Here's
10. These* FACT: No one will donate via
your enewsletter if you can't
get them to OPEN it. These
subject lines pique curiosity
* From Cashvertising by Drew Whitman
AND LISTS! (From
Smithsonian
Magazine)
What are the best subject lines?
11. Last chance
12. Hurry
13. Quick
14. Easy
15. Sensational
16. Remarkable
17. Revolutionary
18. Startling
19. Just Arrived
20. Important Development
21. Introducing
22. The Truth About
23. Offering
24. Suddenly
25. Amazing
These sorts of headlines
are favored by Dr. Mercola,
who has one of the biggest
circulation e-newsletters in
the world.
What are the best subject lines?
Warn people about something.
Use I
Use the word You
Feature your offer
Use the word Why or How
Use the word breakthrough
Example from Dr. Mercola's website
Must Know
Use the words You,
How, Announcing
Test your subject lines
Using the subject line
“Our quarterly
newsletter” is not going
to cut it.
What are the best subject lines?
Must Do
Subscribe to these
e-newsletters and LEARN:

Dr. Mercola

Tom Ahern

Smithsonian

NAPCO Online Marketing

Wild Woman Fundraising
What are some e-newsletter
formatting rules?
Remember a big header with a real
headline.
Always have a caption with your
picture.
Give us a big picture of what
you're doing
Black writing on a white
background is easiest to read.
Sans serif fonts
Make your headline POP!
(Example on the right from Tom Ahern's
Enewsletter)
Make sure you have a text only version
that can stand alone, without pictures
Think of this formula: 1 email, 1 purpose
What are some e-newsletter
formatting rules?
Case studies of incredible newsletters
Start with
the word
YOU
Keep making the donor the hero, help them feel involved
Good headline!
Personal,
conversational
tone
“How” is a
strong
opener
Picture of the problem & captionWhat to do? Call to Action
Case studies of incredible newsletters
Innovations in e-newsletters
The Gates
Foundation uses
lists
The Gates
Foundation is not
above shocking
people, AND using
the word YOU
What do you
notice here?
What technique
is this using?
Innovations in e-newsletters
Previews of enewsletters
From
Smithsonian.com
Innovations in e-newsletters
Getting More People To Open Your Nonprofit eNewsletter
Segment Your Target Audience
based on what they click on.
Are you looking for:

Donations

Sponsorships

Volunteers

In-Kind Donations

Gala event attendees

Family & friends of people
you serve
Segment your e-newsletters
How can we improve these e-newsletters?
What can we change to
make this more effective?
Instead of this headline,
try:
“Do you like riding your
bike for good causes?
Join us on August 11th!”
Change headline to “Save Money on Your Taxes” (with a Tax-Deductible
Gift to CVCJ)
Your Turn!
What do you see?
How can we improve these e-newsletters?
Poll questions
Have you surveyed your e-newsletter
subscribers to see where they hear about
you?
a) Yes
b) No
c) I'm far too busy to do that.
Have you surveyed your current donors to
see where they hear about you?
a) Yes
b) No
c) Only informally.. no process for this.
Cheapest and most useful email clients?
MailChimp
Pros Free for up to 2,000
subscribers
Easy to edit the format
of the enewsletter
Democracy Now uses
MailChimp, must be
working for them!
Emma
You have to pay $30 after 1,000
subscribers
You have to pay $45 after 2,500
subscribers
Hard to make custom e-
newsletter signups
A lot of people don't use images
in their emails, or check email on
their phone, and a custom design
doesn't help there.
Offers custom
design
services for
your emails
Pros Cons
Cheapest and most useful email clients?
iContact Hard to make custom enewsletter signups
Not double opt-in, more likely to be marked
as spam.
Their customer support is
outsourced overseas
Cons
Cheapest and most useful email clients?
Constant
Contact
It looks different in each email
client, which can be frustrating
More expensive than other
options, $30 for over 500 emails
Hard to make custom enewsletter
signups
You're more likely to be marked as
spam.
Data you get is not actionable
Their customer
support is in
America and
they pick up the
phone pretty
fast.
Connects with
Donor Perfect
database
Pros
Cons
Cheapest and most useful email clients?
Pros Cons
$19/month for up to 1,000
subscribers
Can create many
e-newsletter signup forms
easily
Easy to segment list
Easy to see data about list
Best deliverability rates
Double opt-in means fewer
email signups
Cannot just add names from
speaking engagements
Their WSIWIG editor is difficult
to use.
Aweber
Cheapest and most useful email clients?
Pros Cons
Can create many
e-newsletter signup forms
easily
Easy to segment list
Single opt-in
Tech support is native
English speakers
Sometimes emails
don't get sent
Had a DDOS attack
a month or two ago
GetResponse
Cheapest and most useful email clients?
What kind of photos NOT to use

Administrators in a row

People waving goodbye

Fuzzy close ups of thank
you notes.

Open sores.

Sexy teenagers

Men with mustaches
What kind of photos to use

Children

Animals

Pictures of your
constituents
being helped by
your staff.

Pictures of staff
helping solve
the problem.
Screenshots from RLSB Little
Heroes Appeal 2012 by Craig
Linton
Getting More People To Open Your Nonprofit eNewsletter
Getting More People To Open Your Nonprofit eNewsletter
Where to put the donate link
You don't have to be
fancy.
Look at this piece of
genius from Marie
Forleo.
One Link. One purpose.
Nice headline!
Getting More People To Open Your Nonprofit eNewsletter
Getting More People To Open Your Nonprofit eNewsletter

More Related Content

What's hot

Email Marketing Solutions Built for Associations
Email Marketing Solutions Built for AssociationsEmail Marketing Solutions Built for Associations
Email Marketing Solutions Built for AssociationsInformz
 
Andrew Cherwenka | Measurement
Andrew Cherwenka | MeasurementAndrew Cherwenka | Measurement
Andrew Cherwenka | MeasurementCM1TO
 
Email Deliverability
Email DeliverabilityEmail Deliverability
Email DeliverabilityAutonomy Hub
 
The Role of Email in an Inbound Marketing World
The Role of Email in an Inbound Marketing WorldThe Role of Email in an Inbound Marketing World
The Role of Email in an Inbound Marketing WorldHubSpot
 
Standout Subject Lines: Get Opened, Get Read, Get Results!
Standout Subject Lines: Get Opened, Get Read, Get Results!Standout Subject Lines: Get Opened, Get Read, Get Results!
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
 
How to Make Your Emails Go Viral
How to Make Your Emails Go ViralHow to Make Your Emails Go Viral
How to Make Your Emails Go ViralChad S. White
 
Healthcare Internet Conference\' You have Mail"
Healthcare Internet Conference\' You have Mail"Healthcare Internet Conference\' You have Mail"
Healthcare Internet Conference\' You have Mail"ddbennett
 
How to Leverage LinkedIn to
How to Leverage LinkedIn to How to Leverage LinkedIn to
How to Leverage LinkedIn to Vanessa CEO
 
The Power of the Inbox
The Power of the InboxThe Power of the Inbox
The Power of the InboxVanessa CEO
 
Tips And Information To Make Marketing Via Email Work For Your Business
Tips And Information To Make Marketing Via Email Work For Your BusinessTips And Information To Make Marketing Via Email Work For Your Business
Tips And Information To Make Marketing Via Email Work For Your BusinessRobert Boyer
 
2016 Digital Summit Pre-Conference
2016 Digital Summit Pre-Conference2016 Digital Summit Pre-Conference
2016 Digital Summit Pre-ConferenceMichael Barber
 
Strategies Utilize Technology for Maximum Performance
Strategies Utilize Technology for Maximum PerformanceStrategies Utilize Technology for Maximum Performance
Strategies Utilize Technology for Maximum PerformanceEmilyBennington
 
Sharpen your copywriting skills
Sharpen your copywriting skillsSharpen your copywriting skills
Sharpen your copywriting skillsCharityComms
 

What's hot (15)

Email Marketing Solutions Built for Associations
Email Marketing Solutions Built for AssociationsEmail Marketing Solutions Built for Associations
Email Marketing Solutions Built for Associations
 
Andrew Cherwenka | Measurement
Andrew Cherwenka | MeasurementAndrew Cherwenka | Measurement
Andrew Cherwenka | Measurement
 
Email Deliverability
Email DeliverabilityEmail Deliverability
Email Deliverability
 
The Role of Email in an Inbound Marketing World
The Role of Email in an Inbound Marketing WorldThe Role of Email in an Inbound Marketing World
The Role of Email in an Inbound Marketing World
 
Standout Subject Lines: Get Opened, Get Read, Get Results!
Standout Subject Lines: Get Opened, Get Read, Get Results!Standout Subject Lines: Get Opened, Get Read, Get Results!
Standout Subject Lines: Get Opened, Get Read, Get Results!
 
10 Best Email Practices
10 Best Email Practices10 Best Email Practices
10 Best Email Practices
 
How to Make Your Emails Go Viral
How to Make Your Emails Go ViralHow to Make Your Emails Go Viral
How to Make Your Emails Go Viral
 
Healthcare Internet Conference\' You have Mail"
Healthcare Internet Conference\' You have Mail"Healthcare Internet Conference\' You have Mail"
Healthcare Internet Conference\' You have Mail"
 
How to Leverage LinkedIn to
How to Leverage LinkedIn to How to Leverage LinkedIn to
How to Leverage LinkedIn to
 
8 Scary Email Marketing Ideas You Should Do Anyway - Heather Galloway
8 Scary Email Marketing Ideas You Should Do Anyway - Heather Galloway8 Scary Email Marketing Ideas You Should Do Anyway - Heather Galloway
8 Scary Email Marketing Ideas You Should Do Anyway - Heather Galloway
 
The Power of the Inbox
The Power of the InboxThe Power of the Inbox
The Power of the Inbox
 
Tips And Information To Make Marketing Via Email Work For Your Business
Tips And Information To Make Marketing Via Email Work For Your BusinessTips And Information To Make Marketing Via Email Work For Your Business
Tips And Information To Make Marketing Via Email Work For Your Business
 
2016 Digital Summit Pre-Conference
2016 Digital Summit Pre-Conference2016 Digital Summit Pre-Conference
2016 Digital Summit Pre-Conference
 
Strategies Utilize Technology for Maximum Performance
Strategies Utilize Technology for Maximum PerformanceStrategies Utilize Technology for Maximum Performance
Strategies Utilize Technology for Maximum Performance
 
Sharpen your copywriting skills
Sharpen your copywriting skillsSharpen your copywriting skills
Sharpen your copywriting skills
 

Viewers also liked

How to Write Thank-You Emails That Inspire
How to Write Thank-You Emails That InspireHow to Write Thank-You Emails That Inspire
How to Write Thank-You Emails That Inspirelisasargent
 
Eastern Illinois University - B.A. General Studies
Eastern Illinois University -  B.A. General Studies Eastern Illinois University -  B.A. General Studies
Eastern Illinois University - B.A. General Studies EIU BGS
 
Ciclo vital plan de gestion
Ciclo vital plan de gestionCiclo vital plan de gestion
Ciclo vital plan de gestionTaianamurillo
 
Almanaque ambiental 2013
Almanaque ambiental 2013Almanaque ambiental 2013
Almanaque ambiental 2013Enith Arrieta
 
practica de manzanas
practica de manzanaspractica de manzanas
practica de manzanaskathiuskisita
 
Presentaciones Efectivas
Presentaciones EfectivasPresentaciones Efectivas
Presentaciones EfectivasSandra Esposito
 
Estrategia empresarial (articulo) “NER: Todos nuestros proyectos están en f...
Estrategia empresarial (articulo)   “NER: Todos nuestros proyectos están en f...Estrategia empresarial (articulo)   “NER: Todos nuestros proyectos están en f...
Estrategia empresarial (articulo) “NER: Todos nuestros proyectos están en f...Synergica Forwarding S.L.
 
XPages Extension Library slides
XPages Extension Library   slidesXPages Extension Library   slides
XPages Extension Library slidesNiklas Heidloff
 
Alex. bd higher education across borders a select bibliography french-w
Alex. bd higher education across borders  a select bibliography french-wAlex. bd higher education across borders  a select bibliography french-w
Alex. bd higher education across borders a select bibliography french-wIAU_Past_Conferences
 
La Derivada y el Costo de Produccion
La Derivada y el Costo de ProduccionLa Derivada y el Costo de Produccion
La Derivada y el Costo de ProduccionJudith Medina Vela
 
PBM. Preoperative Anemia Management, Dr García Erce. Roma 2015
PBM. Preoperative Anemia Management, Dr García Erce. Roma 2015PBM. Preoperative Anemia Management, Dr García Erce. Roma 2015
PBM. Preoperative Anemia Management, Dr García Erce. Roma 2015José Antonio García Erce
 
"Fairer Handel" als Thema im Unterricht der weiterführenden Schulen
"Fairer Handel" als Thema im Unterricht der weiterführenden Schulen"Fairer Handel" als Thema im Unterricht der weiterführenden Schulen
"Fairer Handel" als Thema im Unterricht der weiterführenden Schulenland2nile
 

Viewers also liked (20)

How to Write Thank-You Emails That Inspire
How to Write Thank-You Emails That InspireHow to Write Thank-You Emails That Inspire
How to Write Thank-You Emails That Inspire
 
Det Gode Partnerskab
Det Gode PartnerskabDet Gode Partnerskab
Det Gode Partnerskab
 
Backus presentación
Backus presentaciónBackus presentación
Backus presentación
 
Arbeitstag 20120309
Arbeitstag 20120309Arbeitstag 20120309
Arbeitstag 20120309
 
Eastern Illinois University - B.A. General Studies
Eastern Illinois University -  B.A. General Studies Eastern Illinois University -  B.A. General Studies
Eastern Illinois University - B.A. General Studies
 
Ciclo vital plan de gestion
Ciclo vital plan de gestionCiclo vital plan de gestion
Ciclo vital plan de gestion
 
¿Qué es un microscopio de fuerza atómica?
¿Qué es un microscopio de fuerza atómica?¿Qué es un microscopio de fuerza atómica?
¿Qué es un microscopio de fuerza atómica?
 
Almanaque ambiental 2013
Almanaque ambiental 2013Almanaque ambiental 2013
Almanaque ambiental 2013
 
108 pensamientos budistas
108 pensamientos budistas108 pensamientos budistas
108 pensamientos budistas
 
practica de manzanas
practica de manzanaspractica de manzanas
practica de manzanas
 
Presentaciones Efectivas
Presentaciones EfectivasPresentaciones Efectivas
Presentaciones Efectivas
 
Estrategia empresarial (articulo) “NER: Todos nuestros proyectos están en f...
Estrategia empresarial (articulo)   “NER: Todos nuestros proyectos están en f...Estrategia empresarial (articulo)   “NER: Todos nuestros proyectos están en f...
Estrategia empresarial (articulo) “NER: Todos nuestros proyectos están en f...
 
XPages Extension Library slides
XPages Extension Library   slidesXPages Extension Library   slides
XPages Extension Library slides
 
Alex. bd higher education across borders a select bibliography french-w
Alex. bd higher education across borders  a select bibliography french-wAlex. bd higher education across borders  a select bibliography french-w
Alex. bd higher education across borders a select bibliography french-w
 
La Derivada y el Costo de Produccion
La Derivada y el Costo de ProduccionLa Derivada y el Costo de Produccion
La Derivada y el Costo de Produccion
 
Paul McCartney presentacion examen
Paul McCartney presentacion examenPaul McCartney presentacion examen
Paul McCartney presentacion examen
 
Hadoop at Last.fm
Hadoop at Last.fmHadoop at Last.fm
Hadoop at Last.fm
 
PBM. Preoperative Anemia Management, Dr García Erce. Roma 2015
PBM. Preoperative Anemia Management, Dr García Erce. Roma 2015PBM. Preoperative Anemia Management, Dr García Erce. Roma 2015
PBM. Preoperative Anemia Management, Dr García Erce. Roma 2015
 
Pollinator Presentation
Pollinator Presentation Pollinator Presentation
Pollinator Presentation
 
"Fairer Handel" als Thema im Unterricht der weiterführenden Schulen
"Fairer Handel" als Thema im Unterricht der weiterführenden Schulen"Fairer Handel" als Thema im Unterricht der weiterführenden Schulen
"Fairer Handel" als Thema im Unterricht der weiterführenden Schulen
 

Similar to Getting More People To Open Your Nonprofit eNewsletter

John Thies -5 Ways to Improve your Email Campaigns (and get Better Results)
John Thies -5 Ways to Improve your Email Campaigns (and get Better Results)John Thies -5 Ways to Improve your Email Campaigns (and get Better Results)
John Thies -5 Ways to Improve your Email Campaigns (and get Better Results)Brooke Boyle
 
John Thies - 5 Ways to Improve your Email Campaigns (and get Better Results)
John Thies - 5 Ways to Improve your Email Campaigns (and get Better Results)John Thies - 5 Ways to Improve your Email Campaigns (and get Better Results)
John Thies - 5 Ways to Improve your Email Campaigns (and get Better Results)Julia Grosman
 
Collecting Better Data to Send Even Better Emails
Collecting Better Data to Send Even Better EmailsCollecting Better Data to Send Even Better Emails
Collecting Better Data to Send Even Better Emailssschall10
 
Email Isn't Dead
Email Isn't DeadEmail Isn't Dead
Email Isn't DeadThe URL Dr.
 
Effective email. Small charities communications conference, 23 September 2016
Effective email. Small charities communications conference, 23 September 2016Effective email. Small charities communications conference, 23 September 2016
Effective email. Small charities communications conference, 23 September 2016CharityComms
 
Email marketing: Keeping your email out of the spam filter
Email marketing: Keeping your email out of the spam filterEmail marketing: Keeping your email out of the spam filter
Email marketing: Keeping your email out of the spam filterAmPetsAlive
 
WCORL - Using Email to Bring Them Back
WCORL - Using Email to Bring Them BackWCORL - Using Email to Bring Them Back
WCORL - Using Email to Bring Them BackMatthew Montoya
 
Power of the inbox Constant Contact
Power of the inbox Constant ContactPower of the inbox Constant Contact
Power of the inbox Constant ContactThomasWalsh91
 
Emailmarketing 022708
Emailmarketing 022708Emailmarketing 022708
Emailmarketing 022708Scott Andrews
 
Email Marketing: Beginners' Guide
Email Marketing: Beginners' GuideEmail Marketing: Beginners' Guide
Email Marketing: Beginners' GuideChirayu Akotiya
 
Email Marketing: Get Delivered, Get Read
Email Marketing: Get Delivered, Get ReadEmail Marketing: Get Delivered, Get Read
Email Marketing: Get Delivered, Get ReadAntoine Dupont
 

Similar to Getting More People To Open Your Nonprofit eNewsletter (20)

John Thies -5 Ways to Improve your Email Campaigns (and get Better Results)
John Thies -5 Ways to Improve your Email Campaigns (and get Better Results)John Thies -5 Ways to Improve your Email Campaigns (and get Better Results)
John Thies -5 Ways to Improve your Email Campaigns (and get Better Results)
 
John Thies - 5 Ways to Improve your Email Campaigns (and get Better Results)
John Thies - 5 Ways to Improve your Email Campaigns (and get Better Results)John Thies - 5 Ways to Improve your Email Campaigns (and get Better Results)
John Thies - 5 Ways to Improve your Email Campaigns (and get Better Results)
 
Collecting Better Data to Send Even Better Emails
Collecting Better Data to Send Even Better EmailsCollecting Better Data to Send Even Better Emails
Collecting Better Data to Send Even Better Emails
 
Email Isn't Dead
Email Isn't DeadEmail Isn't Dead
Email Isn't Dead
 
Effective email. Small charities communications conference, 23 September 2016
Effective email. Small charities communications conference, 23 September 2016Effective email. Small charities communications conference, 23 September 2016
Effective email. Small charities communications conference, 23 September 2016
 
Email marketing: Keeping your email out of the spam filter
Email marketing: Keeping your email out of the spam filterEmail marketing: Keeping your email out of the spam filter
Email marketing: Keeping your email out of the spam filter
 
WCORL - Using Email to Bring Them Back
WCORL - Using Email to Bring Them BackWCORL - Using Email to Bring Them Back
WCORL - Using Email to Bring Them Back
 
Power Of Email Inbox
Power Of Email InboxPower Of Email Inbox
Power Of Email Inbox
 
Get Results With Email Marketing
Get Results With Email MarketingGet Results With Email Marketing
Get Results With Email Marketing
 
Power of The Inbox
Power of The Inbox Power of The Inbox
Power of The Inbox
 
We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox
 
Power of the inbox Webinar
Power of the inbox WebinarPower of the inbox Webinar
Power of the inbox Webinar
 
Direct Mail and Me, or Mailing By The Numbers
Direct Mail and Me, or Mailing By The NumbersDirect Mail and Me, or Mailing By The Numbers
Direct Mail and Me, or Mailing By The Numbers
 
Power of the inbox Constant Contact
Power of the inbox Constant ContactPower of the inbox Constant Contact
Power of the inbox Constant Contact
 
Effective E-newsletters
Effective E-newslettersEffective E-newsletters
Effective E-newsletters
 
Email Marketing+
Email Marketing+Email Marketing+
Email Marketing+
 
Emailmarketing 022708
Emailmarketing 022708Emailmarketing 022708
Emailmarketing 022708
 
E mail writing-ettiquettes_146 21
E mail writing-ettiquettes_146  21E mail writing-ettiquettes_146  21
E mail writing-ettiquettes_146 21
 
Email Marketing: Beginners' Guide
Email Marketing: Beginners' GuideEmail Marketing: Beginners' Guide
Email Marketing: Beginners' Guide
 
Email Marketing: Get Delivered, Get Read
Email Marketing: Get Delivered, Get ReadEmail Marketing: Get Delivered, Get Read
Email Marketing: Get Delivered, Get Read
 

More from Bloomerang

0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfHow to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfBloomerang
 
Donations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfDonations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfBloomerang
 
0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdfBloomerang
 
Donations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfDonations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfBloomerang
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang
 
Kindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfKindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfBloomerang
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfBloomerang
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyBloomerang
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdfBloomerang
 
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipLeading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
 
2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdfBloomerang
 
Copy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfCopy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfBloomerang
 
Strategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfStrategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfBloomerang
 
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdfBloomerang
 

More from Bloomerang (20)

0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfHow to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
 
Donations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfDonations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdf
 
0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf
 
Donations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfDonations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdf
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
 
Kindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfKindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdf
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdf
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdf
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang Academy
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdf
 
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipLeading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
 
2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf
 
Copy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfCopy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdf
 
Strategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfStrategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdf
 
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
2_1_24 Finding, Engaging and Recognizing Your Volunteers (1).pdf
 

Recently uploaded

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 

Recently uploaded (20)

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 

Getting More People To Open Your Nonprofit eNewsletter

  • 3. What are some of your issues with your e-newsletter? a) It's written by committee b) No one signs up for it c) No one clicks donate through it d) No one opens it e) Only my friends read it. Poll questions
  • 4. What are you hoping to get out of today? a) New e-newsletter subject lines b) Tactics to get people to open the e-newsletter c) E-newsletter headlines d) All of the above e) A magic bullet system that will allow me to achieve millionaire status in 5 seconds Poll questions
  • 5. What You'll Learn Today 1) Best Subject Lines 2) Formatting rules 3) Cheapest & most useful email clients 4) Innovations in e-newsletters 5) Case studies of incredible e-newsletters 6) What kind of photos to use 7) Where to put the donate button 8) Lolcats (just checking to see if you're paying attention!)
  • 6. What is your most powerful social media tool? Pop Quiz! a.) Twitter b.) Facebook c.) Email d.) Blog e.) Your face
  • 7. Why is email so important?
  • 8. What are the best subject lines? 1. Free 2. New 3. At last 4. This 5. Announcing 6. Warning! 7. Just released 8. Now 9. Here's 10. These* FACT: No one will donate via your enewsletter if you can't get them to OPEN it. These subject lines pique curiosity * From Cashvertising by Drew Whitman AND LISTS! (From Smithsonian Magazine)
  • 9. What are the best subject lines? 11. Last chance 12. Hurry 13. Quick 14. Easy 15. Sensational 16. Remarkable 17. Revolutionary 18. Startling 19. Just Arrived 20. Important Development 21. Introducing 22. The Truth About 23. Offering 24. Suddenly 25. Amazing These sorts of headlines are favored by Dr. Mercola, who has one of the biggest circulation e-newsletters in the world.
  • 10. What are the best subject lines? Warn people about something. Use I Use the word You Feature your offer Use the word Why or How Use the word breakthrough Example from Dr. Mercola's website
  • 11. Must Know Use the words You, How, Announcing Test your subject lines Using the subject line “Our quarterly newsletter” is not going to cut it. What are the best subject lines? Must Do Subscribe to these e-newsletters and LEARN:  Dr. Mercola  Tom Ahern  Smithsonian  NAPCO Online Marketing  Wild Woman Fundraising
  • 12. What are some e-newsletter formatting rules? Remember a big header with a real headline. Always have a caption with your picture. Give us a big picture of what you're doing Black writing on a white background is easiest to read. Sans serif fonts
  • 13. Make your headline POP! (Example on the right from Tom Ahern's Enewsletter) Make sure you have a text only version that can stand alone, without pictures Think of this formula: 1 email, 1 purpose What are some e-newsletter formatting rules?
  • 14. Case studies of incredible newsletters Start with the word YOU Keep making the donor the hero, help them feel involved Good headline!
  • 15. Personal, conversational tone “How” is a strong opener Picture of the problem & captionWhat to do? Call to Action Case studies of incredible newsletters
  • 16. Innovations in e-newsletters The Gates Foundation uses lists The Gates Foundation is not above shocking people, AND using the word YOU
  • 17. What do you notice here? What technique is this using? Innovations in e-newsletters
  • 20. Segment Your Target Audience based on what they click on. Are you looking for:  Donations  Sponsorships  Volunteers  In-Kind Donations  Gala event attendees  Family & friends of people you serve Segment your e-newsletters
  • 21. How can we improve these e-newsletters? What can we change to make this more effective? Instead of this headline, try: “Do you like riding your bike for good causes? Join us on August 11th!” Change headline to “Save Money on Your Taxes” (with a Tax-Deductible Gift to CVCJ)
  • 22. Your Turn! What do you see? How can we improve these e-newsletters?
  • 23. Poll questions Have you surveyed your e-newsletter subscribers to see where they hear about you? a) Yes b) No c) I'm far too busy to do that. Have you surveyed your current donors to see where they hear about you? a) Yes b) No c) Only informally.. no process for this.
  • 24. Cheapest and most useful email clients? MailChimp Pros Free for up to 2,000 subscribers Easy to edit the format of the enewsletter Democracy Now uses MailChimp, must be working for them!
  • 25. Emma You have to pay $30 after 1,000 subscribers You have to pay $45 after 2,500 subscribers Hard to make custom e- newsletter signups A lot of people don't use images in their emails, or check email on their phone, and a custom design doesn't help there. Offers custom design services for your emails Pros Cons Cheapest and most useful email clients?
  • 26. iContact Hard to make custom enewsletter signups Not double opt-in, more likely to be marked as spam. Their customer support is outsourced overseas Cons Cheapest and most useful email clients?
  • 27. Constant Contact It looks different in each email client, which can be frustrating More expensive than other options, $30 for over 500 emails Hard to make custom enewsletter signups You're more likely to be marked as spam. Data you get is not actionable Their customer support is in America and they pick up the phone pretty fast. Connects with Donor Perfect database Pros Cons Cheapest and most useful email clients?
  • 28. Pros Cons $19/month for up to 1,000 subscribers Can create many e-newsletter signup forms easily Easy to segment list Easy to see data about list Best deliverability rates Double opt-in means fewer email signups Cannot just add names from speaking engagements Their WSIWIG editor is difficult to use. Aweber Cheapest and most useful email clients?
  • 29. Pros Cons Can create many e-newsletter signup forms easily Easy to segment list Single opt-in Tech support is native English speakers Sometimes emails don't get sent Had a DDOS attack a month or two ago GetResponse Cheapest and most useful email clients?
  • 30. What kind of photos NOT to use  Administrators in a row  People waving goodbye  Fuzzy close ups of thank you notes.  Open sores.  Sexy teenagers  Men with mustaches
  • 31. What kind of photos to use  Children  Animals  Pictures of your constituents being helped by your staff.  Pictures of staff helping solve the problem. Screenshots from RLSB Little Heroes Appeal 2012 by Craig Linton
  • 34. Where to put the donate link You don't have to be fancy. Look at this piece of genius from Marie Forleo. One Link. One purpose. Nice headline!