On October 23rd, 2014, we updated our
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We're Bloomerang, so it's the first thing on our
Jay Love has called the thank you "the
'springboard' of building donor retention..."
Studies conducted by Dr. Adrian Sargeant show
it is a significant factor in retaining donors.
Your donor deserves it!
...and he/she (rightfully) should to be told...
The gift, large or small, makes a positive
difference to your organization and its cause
o And that difference is _____
You value the individual beyond just the money
o You are creating a relationship of mutual
engagement/interaction...not holding up a
sign and a cup
• Use emotion!
o Giving is emotional
o Thanking returns emotion
The end-goal for the donor is for you to do
something with the money
o Give the donor what he/she wants: tell the
donor what you did with the donation
Nothing beats a handwritten note
o An email among hundreds, no matter the
emotion behind it, can't compete with the
human connection created by pen and paper
...These are not Auntie Ethel's socks...
There are two parts to acknowledgments in
● The Letter/Email sections where you create the
● The Interaction you create that's tied to the
constituent and the transaction
A basic acknowledgment setup includes four
● New donor donation above your average
● New donor donation below your average
● Repeat donor donation above your average
● Repeat donor donation below your average
● The acknowledgment interaction is
automatically created when you generate the
letter or send the email
● You will have to manually create the interaction
from within the donation entry if you
acknowledge a gift in person, via phone, or
through a handwritten note