20 NONPROFITTECHNOLOGYTRENDS
in 20 minutes
I AM STEVEN SHATTUCK
• VP Marketing, Bloomerang	

• Published in: NTEN, Nonprofit
Hub, National Council of
Nonprofits,Techno...
∧ CLOUD COMPUTING ∧
http://technorati.com/technology/cloud-computing/article/how-cloud-computing-will-single-handedly
• 54...
∨ INSTALLED SOFTWARE ∨
http://siliconangle.com/blog/2014/01/27/20-cloud-computing-statistics-tc0114
• Reduced costs	

• Un...
∧ SINGLE-PURPOSE APPS ∧
• Specialization!	

• Small feature set.	

• Excellent at one thing,
rather than mediocre at
many....
∧ MOBILE ∧
• 50% of mobile phone users use
mobile as their primary Internet
source.	

• Mobile web adoption is growing 8x
...
∨ DESKTOP ∨
• 91% of mobile Internet access
is for social activities versus
just 79% on desktops.	

• 1/3 of mobile search...
MOBILE GIVING
http://www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics
• 62% of GenY would give
by mob...
∨ MOBILE WEBSITES ∨
• Literally a second
mobile version of
your website.	

• Stripped-down
functionality.	

• More “app” l...
∧ RESPONSIVE WEBSITES ∧
• Conforms to the
mobile device
screen size.	

• No loss in content
or functionality.
http://www.s...
WEB DESIGNTRENDS
Out:
• Homepage Carousel	

• Columns/Sidebars	

• Drop-Down Menus	

In:
• Parallax Scrolling	

• Tall Pag...
∧ SEO ∨
Search engine optimization 

changes daily (literally!)	

Read:	

• http://searchengineland.com/	

• http://moz.co...
WHAT DRIVES RANKINGS?
Out:
• Keywords (on-page)	

• Keyword links	

• Keyword domains	

In:
• Social media signals	

• Hig...
WHAT DRIVES RANKINGS?
Out:
• Keywords (on-page)	

• Keyword links	

• Keyword domains	

In:
• Social media signals	

• Hig...
WHY BLOGGING?
WHY BLOGGING?
WHY BLOGGING?
http://offers.hubspot.com/2013-state-of-inbound-marketing
WHAT DRIVES RANKINGS?
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/
∨ FACEBOOK ∨
• Organic reach dropped by 50%
from Feb 2012 to March 2014.	

• As people like more pages, the
organic reach ...
http://blog.hubspot.com/marketing/nonprofits-social-media-marketing-data	

http://www.adlibbing.org/2013/04/24/12-must-know...
“For Facebook andTwitter, we
have endless amounts of money,
but we haven’t found anything
there.” 	

!
Last year, Pricelin...
WRAPPING UP
Pay attention to:	

• Mobile (optimize your site)	

• Owned content (blogging)	

• Social media content distri...
steven.shattuck@bloomerang.co	

https://twitter.com/StevenShattuck	

https://www.linkedin.com/in/stevenshattuck	

!
http:/...
20 Tech Trends for Nonprofits
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20 Tech Trends for Nonprofits

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Published in: Technology, Business

20 Tech Trends for Nonprofits

  1. 1. 20 NONPROFITTECHNOLOGYTRENDS in 20 minutes
  2. 2. I AM STEVEN SHATTUCK • VP Marketing, Bloomerang • Published in: NTEN, Nonprofit Hub, National Council of Nonprofits,Technorati, Ragan, Social MediaToday, Content Marketing Institute, Search Engine Journal • NPO board member, communications committee member, volunteer communications director
  3. 3. ∧ CLOUD COMPUTING ∧ http://technorati.com/technology/cloud-computing/article/how-cloud-computing-will-single-handedly • 545 cloud services are in use by an organization on average. • 82% of companies reportedly saved money by moving to the cloud. • 80% of cloud adopters saw improvements within 6 months of moving to the cloud.
  4. 4. ∨ INSTALLED SOFTWARE ∨ http://siliconangle.com/blog/2014/01/27/20-cloud-computing-statistics-tc0114 • Reduced costs • Universal versioning • Increased productivity • Higher security
  5. 5. ∧ SINGLE-PURPOSE APPS ∧ • Specialization! • Small feature set. • Excellent at one thing, rather than mediocre at many. • Freedom of choice! • Integrations / API http://taylordavidson.com/2014/apps
  6. 6. ∧ MOBILE ∧ • 50% of mobile phone users use mobile as their primary Internet source. • Mobile web adoption is growing 8x faster than web adoption did in 
 ‘90s & ‘00s. • 28.85% of all emails are opened on mobile phones and 10.16% on tablets. • Mobile-based searches make up 1/4th of all searches. http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics
  7. 7. ∨ DESKTOP ∨ • 91% of mobile Internet access is for social activities versus just 79% on desktops. • 1/3 of mobile searches have local intent versus 1/5 on desktops. • 1.8 hours per day on mobile versus 1.6 on desktop. http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics
  8. 8. MOBILE GIVING http://www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics • 62% of GenY would give by mobile phone. • 84% of nonprofit donation pages are not optimized for mobile. • 76% of nonprofit mobile subscribers came from integration with CRM.
  9. 9. ∨ MOBILE WEBSITES ∨ • Literally a second mobile version of your website. • Stripped-down functionality. • More “app” like.
  10. 10. ∧ RESPONSIVE WEBSITES ∧ • Conforms to the mobile device screen size. • No loss in content or functionality. http://www.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design
  11. 11. WEB DESIGNTRENDS Out: • Homepage Carousel • Columns/Sidebars • Drop-Down Menus In: • Parallax Scrolling • Tall Pages • Flat Design http://www.myinkblog.com/parallax-scrolling-in-web-design-hot-new-trend-with-examples/
  12. 12. ∧ SEO ∨ Search engine optimization 
 changes daily (literally!) Read: • http://searchengineland.com/ • http://moz.com/blog • http://googlewebmastercentral.blogspot.com/
  13. 13. WHAT DRIVES RANKINGS? Out: • Keywords (on-page) • Keyword links • Keyword domains In: • Social media signals • High-quality links • User experience http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/
  14. 14. WHAT DRIVES RANKINGS? Out: • Keywords (on-page) • Keyword links • Keyword domains In: • Social media signals • High-quality links • User experience http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/ BLOGGING!
  15. 15. WHY BLOGGING?
  16. 16. WHY BLOGGING?
  17. 17. WHY BLOGGING? http://offers.hubspot.com/2013-state-of-inbound-marketing
  18. 18. WHAT DRIVES RANKINGS? http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/
  19. 19. ∨ FACEBOOK ∨ • Organic reach dropped by 50% from Feb 2012 to March 2014. • As people like more pages, the organic reach of each drops. • Facebook endured a 29% fall in active users among U.S. teens from fourth quarter 2012. Usage fell another 11% from Q3 to Q4 in 2013. http://www.webpronews.com/more-stats-on-the-facebook-organic-reach-decline-2014-04
  20. 20. http://blog.hubspot.com/marketing/nonprofits-social-media-marketing-data http://www.adlibbing.org/2013/04/24/12-must-know-stats 80% of nonprofits say Facebook is their primary focus for social media. ! 43% of Facebook Fans “Unlike” a charity on Facebook because they posted too often. ! 57% of Facebook Fans “Like” a charity on Facebook because they want to publicly display their support of the nonprofit to their friends. FACEBOOK…
  21. 21. “For Facebook andTwitter, we have endless amounts of money, but we haven’t found anything there.” ! Last year, Priceline spent $1.8 billion on online marketing. PRICELINE CEO: FACEBOOK AND TWITTER SPENDING WORTHLESS http://www.prdaily.com/Main/Articles/Priceline_CEO_Facebook_and_Twitter_spending_worthl_16491.aspx
  22. 22. WRAPPING UP Pay attention to: • Mobile (optimize your site) • Owned content (blogging) • Social media content distribution Don’t get too caught up in design trends. Move to the cloud wherever/ whenever possible. Keep an eye on: • Wearables • Gamification • Peer-to-Peer
  23. 23. steven.shattuck@bloomerang.co https://twitter.com/StevenShattuck https://www.linkedin.com/in/stevenshattuck ! http://www.slideshare.net/bloomerang/20-tech-trends-for-nonprofits Questions?

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