10 Tips To Ensuring Long-Term Sustainability

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With increasing financial challenges and diminishing resources, nonprofits must learn new techniques to make their mission is relevant, engaging and fund-able. This interactive webinar will highlight 10 tips to ensuring your organization's long term sustainability.

Webinar participants will:

• Understand the state of the nonprofit sector in today’s economy
• Explore ways to create long-term viability
• Develop realistic strategies to implement a long term sustainability focus

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  • 1. Ten  Tips  to  Ensuring  Long-­‐ term  Sustainability  in  the   Nonprofit  Arena   Monica  Gould,  MBA,  CMC   5/8/14   1pm  EDT
  • 2. Your  Presenter Monica  Gould,  MBA,  CMC   ! Monica  Gould,  MBA,  CMC  is  the   President  and  Founder  of  Strategic   Consulting  Partners.  Monica   possesses  over  30  years  of  senior   leadership  experience.   ! She  has  a  MBA  from  American   University.  She  is  an  award  winning   Certified  Management  Consultant   (CMC).  Only  1%  of  management   consultants  have  achieved  this   designation.   3
  • 3. Objectives ● Understand the state of the nonprofit sector in today’s economy! ● Explore ways to create long-term viability! ● Develop realistic strategies to implement a long term sustainability focus Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 2
  • 4. Decreases/Denial from Funding Sources
 Center for NonProfits, New Jersey Source Other Local  Government County  Government State  Government Federal  Government United  Way Patrons  at  Events Individual  Donors Corporate  DonaWons Private  FoundaWons 0% 13% 25% 38% 50% Source Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 3
  • 5. Organizational Reactions to Current Trends Center for NonProfits, New Jersey Sought  AlternaWve  Funds IniWated  New  Fundraising  Appeals Entered  into  Partnerships/collaboraWon Froze  or  Reduced  Salaries Increased  Advocacy Cut  Staff Curtailed  Programs Increased  Fees  for  Service Added  a  Special  Event Reduced  Employee  Benefits 0% 15% 30% 45% 60% Plan  to  Do Have  Done Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 4
  • 6. Strategies for Maintaining and Improving Sector Center for NonProfits, New Jersey Strategies Capacity  Building FoundaWon  Funding Giving  &  Volunteer  IncenWves AaracWng  Workers Federal  Funding State  Funding Reducing  CompeWWon EffecWveness 0% 15% 30% 45% 60% Strategies Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 5
  • 7. State of the Economy Study…
 Center for NonProfits, New Jersey ● 70% reported demand for services increased! ● One-third expenses exceeded support/revenue! ● Over 60% expected expenses to increase while only 27% expected revenues to increase! ● 89% reported a dramatic change in funding in 2009 and 2012.! ● 60% reported that previous funding sources have stopped funding them.! ● 29% curtailed programs; 34% cut staff 6Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com
  • 8. Ten Tips to Ensuring Long-Term Sustainability 1. Develop a long-term strategic plan! 2. Refine organizational structure! 3. Engage and motivate staff! 4. Refine operations/budget ! 5. Create a “Case for Support” and/or Positioning Statement! 6. Diversify fundraising sources! 7. Develop communications and marketing tactical plan! 8. Formulate strategic alliances! 9. Engage your board and volunteers! 10. Monitor results & refine strategies & refine where needed Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 7
  • 9. 1. Conduct Long Term Strategic Planning ● Refine your mission! ◦ Who are you?! ◦ Who do you serve?! ◦ Where are you located?! ◦ How do you serve?! ● Define Vision! ◦ Where do you want to be 3-10 years from now?! ◦ Conduct after doing a SWOT Analysis! ● S.W.O.T. Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 8
  • 10. S.W. O.T. Analysis 9Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com
  • 11. Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com VISION GOALS Strategic Plan - Visioning Pyramid™ PURPOSE/MISSION VALUES ©WeberBusinessServices,LLC. ORGANIZATION OBJECTIVES TACTICS 10
  • 12. 2. Refine Organizational Structure ● Review Organization Plan! ◦ Performance management plan and structure! ◦ Do you have the people you need?! ◦ Do you have the right employees and volunteers?! ● Can work be outsourced for efficiency?! ● Sharing resources! ● Cross training! ● Succession planning! ● Use of volunteers vs. paid staff Copyright 2014 Strategic Consulting Partners; www.yourstrategicconsultant.com 11
  • 13. 3. Engage & Motivate Staff ● Honest, open communication! ● Include staff in problem solving! ● Offer alternative benefits ! ● Empower staff to complete key objectives! ● Create a team environment! ● Provide forewarnings for changes Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 12
  • 14. 4. Refine Budget/ Streamline Operations ● Are we in line with mission & vision?! ● Cost/ROI of programs?! ● Cost/ROI of events?! ● Can we eliminate events or programs and replace with higher return activities?! ● Can some services/expenses be donated?! ● Sharing resources/expenses! ● Outsource? Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 13
  • 15. 5. Draft Positioning Statement ● Straight forward and exact expressions of your organizations unique identity! ● Use everyday language, avoiding technical, insider terms! ● Convey the organization’s character! ● Crisp and action oriented! ● Says how you want to be known Copyright 2008 Strategic Consulting Partners! www.yourstrategicconsultant.com 14 Copy right 2010 Strat egic Cons ulting Partn ers; www. your strat egicc onsul tant. com
  • 16. 6. Diversify Fundraising ● Events! ● Annual Campaign – Individual Donors! ● Foundations! ● Grants! ● Corporate/Business Partners! ● Joint ventures Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 15
  • 17. 7. Detailed Marketing & Communications plan ● Newsletters! ● E-marketing – email blasts! ● Annual appeals! ● Social media! ● PR Strategy & Media Database! ● Target communications to meet different stakeholders! ◦ Clients! ◦ Volunteers! ◦ Funders! ◦ Media! ◦ Donors Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 16
  • 18. 8. Formulate Strategic Alliances ● Agency Alliances! ◦ Partner with others that provide similar or complimentary services! ● Corporate alliances! ● Government! ● Other! ◦ Sharing of staff/support services with like or unlike agencies! ◦ Sharing of services by outside vendors Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 17
  • 19. 9. Engage Board and Volunteers ● Connect them through mission! ● Communicate their role ! ● Communicate your needs! ● Cultivate relationship! ● Ask for commitment! ● Garner commitment through follow-up and communication! ● Reward and Thank them!!!! Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 18
  • 20. 10. Monitor Results & Refine ● Monitor regularly & review major variances (at least monthly)! ● Conduct ROI or balance scorecard analysis on each program ! ● Conduct ROI analysis on each event or fundraising activity! ● Revisit short plan objectives and budget! ● Engage key stakeholders to redefine objectives Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 19
  • 21. Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com20 Questions?
  • 22. Personal Action Plan ● Take a moment to reflect on what you have learned today! ● Identify at least one strategy you will employ when you go back to the office. Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 21
  • 23. Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 22 Thank You ! Monica Gould" Strategic Consulting Partners! 717-790-8723! monica@yourstrategicconsultant.com
  • 24. Questions?
  • 25. ! ! ! Upcoming  Topics:   ! Winning  Strategies  for  Nonprofit  Compliance   ! Donor  Thank  You  Videos,  Infographics,  and   Other  Fun  Ways  to  Say  Thanks   ! Getting  Your  Board  To  Fundraise https://bloomerang.co/resources/webinars