Measuring Influence at Digital Futures 2012
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Measuring Influence at Digital Futures 2012

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Slides to accompany Peter Laflin's talk at Digital Futures 2012, Aberdeen, October 2012

Slides to accompany Peter Laflin's talk at Digital Futures 2012, Aberdeen, October 2012

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Measuring Influence at Digital Futures 2012 Measuring Influence at Digital Futures 2012 Presentation Transcript

  • Digital Futures 2012Peter Laflin - Head of Data InsightBloom Agency@systemspeter Digital Discovery
  • University Partnerships Digital Discovery
  • Digital DiscoveryWhat’s now?What’s next?It’s a journey of digitaldiscovery…….To unlock Return onInvention Digital Discovery
  • What We Do Brand Design Advertising Web Build Insight Digital &Ideas Analysis SEO Social Digital Discovery
  • Online retail Analytics and Optimisation Layer Client Reporting#DE2012 Digital Discovery
  • Return on InvestmentIf I spend £x on social media, will I generate £y? Spend Get £y £x#DE2012 Digital Discovery
  • #DE2012#DE2012 Digital Discovery
  • #DE2012#DE2012 Digital Discovery
  • #DE2012#DE2012 Digital Discovery
  • #DE2012: Top Tweeters#DE2012 Digital Discovery
  • #DE2012: Top Tweeters 4 joint followers#DE2012 Digital Discovery
  • #DE2012: Top Tweeters#DE2012 Digital Discovery
  • #DE2012: Top Tweeters#DE2012 Digital Discovery
  • #DE2012: Top Tweeters#DE2012 Digital Discovery
  • #DE2012: Top Tweeters#DE2012 Digital Discovery
  • #DE2012: Top Tweeters: Influence map: #de2012 0900 - 1000 R e c e i v e S c o r e Broadcast Score#DE2012 Digital Discovery
  • #DE2012: Top Tweeters: influence map: #de2012 0900 - 1100 R e c e i v e S c o r e Broadcast Score#DE2012 Digital Discovery
  • #DE2012: Top Tweeters: Influence map: #de2012 0900 - 2000 R e c e i v e S c o r e Broadcast Score#DE2012 Digital Discovery
  • #DE2012: Top Tweeters:Account Broadcast Score Account Broadcast ScoreNicoleebeale 57 DCExchange 40Cyberdoyle 52 Nicoleebeale 39Bnhorsburgh 36 Cyberdoyle 34ABLocalBargains 21 GraemeEarl 34Nick_Appleyard 20 Nick_Appleyard 24GraemeEarl 18 sotonDE 21Amendor 12 Dotrural 20Cpheth 12 Cpbeth 18Penval 12 Systemspeter 18Dotrural 12 HorizonDER 17#DE2012 Digital Discovery