Your SlideShare is downloading. ×
  • Like
Measuring Influence at Digital Futures 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Measuring Influence at Digital Futures 2012

  • 473 views
Published

Slides to accompany Peter Laflin's talk at Digital Futures 2012, Aberdeen, October 2012

Slides to accompany Peter Laflin's talk at Digital Futures 2012, Aberdeen, October 2012

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
473
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Digital Futures 2012Peter Laflin - Head of Data InsightBloom Agency@systemspeter Digital Discovery
  • 2. University Partnerships Digital Discovery
  • 3. Digital DiscoveryWhat’s now?What’s next?It’s a journey of digitaldiscovery…….To unlock Return onInvention Digital Discovery
  • 4. What We Do Brand Design Advertising Web Build Insight Digital &Ideas Analysis SEO Social Digital Discovery
  • 5. Online retail Analytics and Optimisation Layer Client Reporting#DE2012 Digital Discovery
  • 6. Return on InvestmentIf I spend £x on social media, will I generate £y? Spend Get £y £x#DE2012 Digital Discovery
  • 7. #DE2012#DE2012 Digital Discovery
  • 8. #DE2012#DE2012 Digital Discovery
  • 9. #DE2012#DE2012 Digital Discovery
  • 10. #DE2012: Top Tweeters#DE2012 Digital Discovery
  • 11. #DE2012: Top Tweeters 4 joint followers#DE2012 Digital Discovery
  • 12. #DE2012: Top Tweeters#DE2012 Digital Discovery
  • 13. #DE2012: Top Tweeters#DE2012 Digital Discovery
  • 14. #DE2012: Top Tweeters#DE2012 Digital Discovery
  • 15. #DE2012: Top Tweeters#DE2012 Digital Discovery
  • 16. #DE2012: Top Tweeters: Influence map: #de2012 0900 - 1000 R e c e i v e S c o r e Broadcast Score#DE2012 Digital Discovery
  • 17. #DE2012: Top Tweeters: influence map: #de2012 0900 - 1100 R e c e i v e S c o r e Broadcast Score#DE2012 Digital Discovery
  • 18. #DE2012: Top Tweeters: Influence map: #de2012 0900 - 2000 R e c e i v e S c o r e Broadcast Score#DE2012 Digital Discovery
  • 19. #DE2012: Top Tweeters:Account Broadcast Score Account Broadcast ScoreNicoleebeale 57 DCExchange 40Cyberdoyle 52 Nicoleebeale 39Bnhorsburgh 36 Cyberdoyle 34ABLocalBargains 21 GraemeEarl 34Nick_Appleyard 20 Nick_Appleyard 24GraemeEarl 18 sotonDE 21Amendor 12 Dotrural 20Cpheth 12 Cpbeth 18Penval 12 Systemspeter 18Dotrural 12 HorizonDER 17#DE2012 Digital Discovery