Advertising on Facebook

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This is my powerpoint presentation for my COM130 class. It's about advertising on facebook: what it is, and how it works.

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Advertising on Facebook

  1. 1. Advertising <ul><li>WHAT IT IS, </li></ul><ul><li>AND HOW IT WORKS </li></ul>
  2. 2. <ul><li>It’s not just a social networking site, it’s a community revolving around You </li></ul>
  3. 3. Who made it and How much it makes <ul><li>Facebook was developed by Mark Zuckerberg in 2004 </li></ul><ul><li>Facebook’s revenue was an estimated $800 billion in 2009 alone, and could be $1.1 billion in 2010 </li></ul>
  4. 4. How ‘They’ Make the Money <ul><li>Advertisements galore: </li></ul>http://blog.facebook.com/blog.php?post=403570307130
  5. 5. *Table courtesy of insidefacebook.com +/- Advertisers +/1 Publishers CPC ( Cost Per Click) Pay for Traffic-/ May be abused Easy Goal/ Drive more clicks CPA (Cost Per Action) Pay for what you want directly Sometimes annoying Not all traffic converts CPI (Cost Per Install) Pay for what you want directly Fits well in social network Not all traffic converts CPM (Cost Per Thousand) Advertisers buy high value inventory/ Encourages Abuse Developers get a steady stream of income High quality brand advertising
  6. 6. Does it Work? <ul><li>It’s easy to set an ad up, but it is worth it? </li></ul><ul><li>It all depends on your target audience </li></ul>
  7. 7. Charting Choosing your target audience Choose by age, gender, location and more
  8. 8. Conclusion
  9. 9. Sources <ul><li>Role of Facebook Advertising </li></ul><ul><li>http://blog.facebook.com/blog.php?post=403570307130 </li></ul><ul><li>DIY Marketing </li></ul><ul><li>http://diy-marketing.blogspot.com/2010/02/do-facebook-ads-work.html </li></ul><ul><li>Promoting Your Business </li></ul><ul><li>http://www.newfangled.com/how_to_use_facebook_to_promote_your_business </li></ul><ul><li>Insidefacebook.com’s Everything Intro To Facebook Advertising </li></ul><ul><li>http://www.insidefacebook.com/2008/06/01/the-everything-intro-to-facebook-advertising/ </li></ul><ul><li>Time Magizne Person of the Year </li></ul><ul><li>http://www.flickr.com/photos/daklein/327565231/ </li></ul><ul><li>  </li></ul><ul><li>Mark Zukcerberg </li></ul><ul><li>http://www.flickr.com/photos/34469970@N02/3206322637/ </li></ul><ul><li>Cash </li></ul><ul><li>http://www.flickr.com/photos/amagill/362201147/ </li></ul><ul><li>More sources </li></ul>
  10. 10. Sources <ul><li>- Facebook’s Chief Operations Officer (COO), Sheryl Sandburg, explains the “Role of Facebook Advertising.” http://blog.facebook.com/blog.php?post=403570307130 </li></ul><ul><li>Creative Commons ( www.flikr.com ). I took a lot of stuff off of Creative Commons on flikr... I don’t need to sight these do I? </li></ul>

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