Your content, whether you are selling a product or have a blog needs attention. In order to do that you need to tell people. These days, the best way is through social network sites or forums.
Good Tools to Use Twitter Twitter Tools plugin by Alex King – Automatically publishes your posts to Twitter Facebook RSS Graffiti Facebook Application – Grabs Your Sites RSS feed and publishes your post to your profile page or Company’s Facebook page These will help make your life easier when it comes to sharing your content with people on Twitter and Facebook. You will not have to manually publish, so you have more time engaging and influencing your followers.
While you might have the content up, you need to put it in key spots to get your visitors attention.
Above the Fold
In Your Sidebar
In your blog updates
A Few Examples of Attention Grabbing Elements For A Site
Specially designed widgets
jQuery content Sliders
Related Posts plugin (YARPP)
The point is to lead your visitors to where you want them to go other than your front page. If you do not have anything, then your visitors will just read your article and leave, rather than stay and go where you want them to go.