Bragg 1Casey BraggMs. BennettBritish Literature16 September 2011 The Wonders of the Fashion World The word “fashion” has many different meanings but it is the jobs inside of fashion (suchas designers, models, agencies, etc.) that create the word itself. Without them, fashion would benothing. The fashion industry is a world beyond any other, but what people think of it is anotherstory. Is modeling good or bad? Is it a place of criticism or an art where people can be free? Howmuch has it changed throughout the years that have made people think so strongly or poorlyabout it? Although fashion has been around since the invention of clothes, the fashion industry hasonly just begun. In the early 1900s, fashion was important and set a social standard. For example,if someone wore out-of-date clothes, he/she would be seen as poor or not high class. If someonewore the latest fashions he/shewere seen as rich or high class (Lindholm). France, most peoplesay, is the fashion capital of the world. It is said France is where the heart of fashion startedwhen Charles Frederick Worth hired a woman to put on his clothes in his store because a clientwanted to see what they looked like on. By the 1920s, fashion spread throughout the world,appearing in magazines and newspapers. Journalists would write about what the latest fashionswere and there was also a mannequins school dedicated to teaching fashion modelingtechniques. Then in 1923, the first American modeling agency was opened by John
Bragg 2Powers(Evans). It was not until the 1940s when the word “supermodel” came into use.Supermodels were different from regular models because they were known for theirindependence. They would run their own careers, marketing, and pricing when it came to gettingpaid. Supermodels were also more serious when it came to their careers. Most supermodelsstarted working on their career as young as fourteen or fifteen and would also work overseas inEurope to get started (Cokal). Although the French did not open their first modeling agency until1959, French fashion houses had always employed their own models, giving the models thetraining and experience needed in order to succeed in their modeling careers. In other words,fashion houses acted as agencies. Paris fashion houses housed around fourteen to eighteenwoman who all had different looks and styles in order to fit the range of the clients. It was notuntil after World War II when the modeling industry really started to launch along with somefamous businesses such as the wonderful Cover Girl in 1944. In the 1950s, the catwalk (runway)was created but was not improved until the 1960s when models spiced up the runway by turning,dancing, and posing down and at the end of the runway (Finamore). Models doing these dancesand turns helped show off the clothes more and the clothes’ accessories. As the 70s, 80s, and 90shit, iconic figures came into place like Twiggy and Tyra Banks. Towards the end of the twentiethcentury, models were being looked at as celebrities and their salaries greatly increased (Evans).Models were taking more control over their own careers and their days from the early twentiethcentury of being known as poorly paid girls with few standards were over; now in today’s time,jobs in the fashion industry have grown and people have their own thoughts of models and thefashion industry. Models, designers, photographers, and more all make up the wonderfulness of the fashionworld and bring it together to become an industry. Though all these jobs are important in making
Bragg 3the fashion industry come alive, there is only one that is more important than the rest and thatparticular job is fashion designing. Fashion designers are the ones who create the fashion. Theyuse their imagination to make beautiful clothing designs and fashion would not happen withoutclothes (Sterlacci). Then again, we would not have a fashion industry without any of theseimportant jobs. Back before photography, people would paint models and some artists still do.Some artists feel that painting the model captures more of the emotion in the picture and thecolor of the clothes designers are advertising. This is how art and fashion came together as one.Not only the art of the clothes bring the two together but the beautiful paintings and work peopleput into them is what makes it special (Lehmann).In today’s time, more people do fashionphotography than painting. Although most people adore paintings, photography works so muchfaster and can get more than one image. Fashion photography has been around since the 1850sand 1860s. The man that introduced fashion photography to America is known as Baron Adolfde Meyer but like modeling, fashion photography really did not take its course until after WorldWar II when fashion photography studios came into place and more models began rising(Inventions that Changed the World of Fashion).It was then the wonders of this beautiful art thathelped build the fashion industry into what it is today had been discovered (Duncan). A lot of people like to question the fashion industry on if it is good or not. One of thebiggest arguments the people are bringing up today is food disorders and whether the fashionindustry is the reason behind it or not (Cottle). Being in the fashion world, there are standardsthat certain people have to meet. Such as in order to be a high fashion model, you must be andmaintain a size 2 or lower simply because they like the models to be hangers for the clothes.Most models are in the industry are naturally born skinny and fit but sadly some strive to be thatway and turn to the wrong ways in becoming skinny. Such as dieting or simply not eating at all.
Bragg 4Although, the thing most people are forgetting is that people are in charge of their own lives. It isnot the fashion industries fault; it is simply the fault of the model herself/himself. Anotherproblem people have with the fashion industry is they believe it is the cause of gay men. As youmay know gay marriage has been a problem for a while. Ever since the fashion world has comeinto effect, gays have come out more proud than ever to join in the industry. Some peoplehowever have many problems with this. Having gays in the industry is not the fashion world’sfault. In fact it is no one’s fault. People are people and you cannot for them to be someone therenot. The fashion world accepts gays for who they are and that is no one’s fault (Zarembo). Thefashion industry is a world like no other and is a place to express individuality and art in yourown way. What a person does for the fashion industry and to get in it, is his/her own choice andshould not be blamed by the industry itself. The beautiful world of fashion has many downfalls but also many new and excitingthings that could happen once in a lifetime. Life is all about taking chances and especially whenit comes to making a statement and that is exactly what fashion is, making a statement but in theform of clothes. Fashion is not just a piece of clothing, but a work of art that expresses one’sindividuality of not only the person wearing it, but the one who created it as well. Our worldwould not be what it is today without the fashion industry and though many people still have alot of arguments to make towards it, it will never die.
Bragg 5 Works CitedCokal, Susann.“Supermodels.”Gale Virtual Reference Library.CengageLearning , 2005. Web. 7 Sept. 2011. <http://go.galegroup.com// retrieve.do?sgHitCountType=None&sort=RELEVANCE&inPS=true&prodId=GVRL&u serGroupName=cant48040&tabID=T003&searchId=R1&resultListType=RESULT_LIS T&contentSegment=&searchType=BasicSearchForm¤tPosition=2&contentSet=G ALE%7CCX3409002402&&docId=GALE|CX3409002402&docType=GALE&role=>.Cottle, Michelle. “The Fashion Industry Should Not Be Held Responsible for Eating Disorders.” Eating Disorders. Detroit: Greenhaven Press, 2007. Gale Opposing Viewpoints in Context.Web. 2 Sept. 2011. <http://ic.galegroup.com//// ViewpointsDetailsWindow?displayGroupName=Viewpoints&disableHighlighting=false &prodId=OVIC&action=e&windowstate=normal&catId=&documentId=GALE%7CEJ3 010128247&mode=view&userGroupName=cant48040&jsid=a1b622e2e64ca011d2a3b4 750fcf7727>.Duncan, Nancy Hall. “Fashion Photography .”Gale Virtual Reference Library.CengageLearning , 2005. Web. 1 Sept. 2011. <http://go.galegroup.com//.do?sgHitCountType=None&sort=RELEVANCE&inPS=true &prodId=GVRL&userGroupName=cant48040&tabID=T003&searchId=R8&resultListT ype=RESULT_LIST&contentSegment=&searchType=BasicSearchForm¤tPositio n=5&contentSet=GALE%7CCX3427500230&&docId=GALE|CX3427500230&docTyp e=GALE&role=>.Evans, Caroline. “Fashion Models .”Gale Virtual Reference Library.CengageLearning , 2005. Web. 1 Sept. 2011.