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How should brands engage with consumers on social networks? You'll see that the relationship between brands and consumers on social networks is very similar to the relationship between couples. The pr...

How should brands engage with consumers on social networks? You'll see that the relationship between brands and consumers on social networks is very similar to the relationship between couples. The presentation displays three examples of brands that handle their social media efforts differently. HP, the third brand, clearly exemplifies how giving back to your community, being responsive and listening before selling is the best policy.

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social networks the marker social media hp marketing blonde 20 volkswagens fun theory the markers customer experience conference twitter branding facebook nikes chalkbot

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