Nicola Junior Vitto, Alberto D’Ottavi, Matteo Cascinari
September 2013
E-commerce made easy as blogging
lunedì 9 settembre...
Social Commerce
A growing market
lunedì 9 settembre 13
Social Commerce
“By 2015, companies will generate 50% of Web sales
via social presence and mobile applications”
Blomming i...
Mission
Social Commerce is for everybody
Blomming is an E-Commerce platform
that allows everybody, individuals and busines...
Target
That already have their own presence on:
Long Tail SMEsIndividuals
= +
&/or &/or
WebsiteFacebook Blog
lunedì 9 sett...
On your
Blomming.com pages
On your Web properties... ...and on other’s apps
On your website
On your
Facebook
Page
On Blomm...
User case: Web Shop
lunedì 9 settembre 13
User case: Facebook Shop
lunedì 9 settembre 13
User case: Blomming Shop
lunedì 9 settembre 13
Results
And history
lunedì 9 settembre 13
Results
+65.000 Registered Users
(Sellers or Promoter)
+25.o00 Shops (40% on Facebook)
+320.000 Products on sale
+55.000 P...
Other achievements
For a complete review please see http://www.blomming.com/about
National Innovation Award 2012
“Cool Ven...
Our path
0
5000
10000
15000
20000
NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG ...
Social Affiliation
A new monetization opportunity
lunedì 9 settembre 13
Mission
The Social Affiliation is a new feature that allows
everybody, but especially bloggers and online
publishers, to m...
Social Affiliation
“Are you a Social Media Lover?”
lunedì 9 settembre 13
Target
Social Media Lovers
Every Net user can share and earn with a simple
Like, a Tweet, a Pin (etc.).
Bloggers and Onlin...
Target
Web Agencies
Develop an E-Commerce for customers and use
the Social Affiliation to empower the relationships
with B...
Founders
Founder: Nicola Jr. Vitto, 32, 10 in professional IT, most of them
in high level fashion (Yoox) and travel (Vener...
Blomming
blomming.com
Twitter.com/Blomming
Facebook.com/Blomming
nicola@blomming.com
alberto@blomming.com
matteo@blomming....
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Blomming Executive Briefing 2013

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Blomming is a Social Commerce solution that allows individuals and businesses to sell on their own blogs, websites, Facebook pages and on mobile devices. All from one centralized management console

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Blomming Executive Briefing 2013

  1. 1. Nicola Junior Vitto, Alberto D’Ottavi, Matteo Cascinari September 2013 E-commerce made easy as blogging lunedì 9 settembre 13
  2. 2. Social Commerce A growing market lunedì 9 settembre 13
  3. 3. Social Commerce “By 2015, companies will generate 50% of Web sales via social presence and mobile applications” Blomming in the report “Cool Vendors in E-Commerce, 2012” http://bit.ly/gartcvec12 Booz&Co estimates: US$30 BLN 2015 CAGR 2011-2015: +56% lunedì 9 settembre 13
  4. 4. Mission Social Commerce is for everybody Blomming is an E-Commerce platform that allows everybody, individuals and businesses, to sell on its own website, blog, Facebook Page as well as from Blomming itself, other sites or mobiles. In minutes and at a very low cost. The idea is to be a pervasive E-Commerce system, not only a destination site. International from day one. lunedì 9 settembre 13
  5. 5. Target That already have their own presence on: Long Tail SMEsIndividuals = + &/or &/or WebsiteFacebook Blog lunedì 9 settembre 13
  6. 6. On your Blomming.com pages On your Web properties... ...and on other’s apps On your website On your Facebook Page On Blomming’s Social Marketplace ...The Social Affiliation Network Through Blomming APIs &... On Blomming ‘s Mobile App On your blog On your With Blomming you can sell... lunedì 9 settembre 13
  7. 7. User case: Web Shop lunedì 9 settembre 13
  8. 8. User case: Facebook Shop lunedì 9 settembre 13
  9. 9. User case: Blomming Shop lunedì 9 settembre 13
  10. 10. Results And history lunedì 9 settembre 13
  11. 11. Results +65.000 Registered Users (Sellers or Promoter) +25.o00 Shops (40% on Facebook) +320.000 Products on sale +55.000 Products sold +6.000 Promoters lunedì 9 settembre 13
  12. 12. Other achievements For a complete review please see http://www.blomming.com/about National Innovation Award 2012 “Cool Vendor in E-Commerce 2012” (Apr 2012) “Innovative Niche E-Commerce Providers to Watch” (Aug 2012) Best E-Tailer - Best Pure Online Player, 2012 lunedì 9 settembre 13
  13. 13. Our path 0 5000 10000 15000 20000 NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB Cumulated seller’s growth Money in Tech & mktg Team Marketing expend. Office Working on an Idea Founder & co-founder working part-time on the project No money No people No offices Bootstrap Founder & co-founder + angel investor working full time on the project No Team No Marketing investments Co-working spaces Launch (1.000 e-mail addresses) Mobile app Bulk upload Gartner: Cool Vendor in e-commerce Storefront launch (no SEO until now) Embeddable Shop launch. Paypal: adaptive payment (first in Europe) Jeckerson (Magento integration) Portuguese version Multicurrency Facebook Store launch: 200 stores opened on FB in 2 weeks Two months after being online with a simple blog widget: Selected by Seedcamp Vertis sgr: first vc funding 25.000 sellers! lunedì 9 settembre 13
  14. 14. Social Affiliation A new monetization opportunity lunedì 9 settembre 13
  15. 15. Mission The Social Affiliation is a new feature that allows everybody, but especially bloggers and online publishers, to make money online by promoting E-Commerce products created by others. This can be done with a simple Like, a Tweet, a Pin, etc., or by creating a Shop and putting it on blogs, websites or Facebook Pages (i.e. using that actual Blomming features). lunedì 9 settembre 13
  16. 16. Social Affiliation “Are you a Social Media Lover?” lunedì 9 settembre 13
  17. 17. Target Social Media Lovers Every Net user can share and earn with a simple Like, a Tweet, a Pin (etc.). Bloggers and Online publisher The Social Affiliation can become a new revenue stream to monetize content. It has no conflict with existing Advs as it is in context and respects the Readers Community. -> lunedì 9 settembre 13
  18. 18. Target Web Agencies Develop an E-Commerce for customers and use the Social Affiliation to empower the relationships with Bloggers and Social Media Lovers. Developers Integrate this system in your web or mobile app and monetize them! lunedì 9 settembre 13
  19. 19. Founders Founder: Nicola Jr. Vitto, 32, 10 in professional IT, most of them in high level fashion (Yoox) and travel (Venere.com) E-Commerce Co-Founder: Alberto D’Ottavi, 48, 20 on tech journalism, 7 on Social Media, launched ZDNet and Computer Bild Italy CEO: Matteo Cascinari, 48, 20 as manager of Media, Online and E-Commerce top companies lunedì 9 settembre 13
  20. 20. Blomming blomming.com Twitter.com/Blomming Facebook.com/Blomming nicola@blomming.com alberto@blomming.com matteo@blomming.com Thanks! lunedì 9 settembre 13

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