E-commerce made easy as blogging                         The New Ways Of E-Commerce                          Nicola Junior...
A New Multi-Screen world                          Google / Ipsos / Sterlingdomenica 7 aprile 2013
“Majority of media            consumption is screen based”domenica 7 aprile 2013
“Consumers move between multiple         devices to accomplish their goals”domenica 7 aprile 2013
“Online shopping                     is a multi-screen activity”domenica 7 aprile 2013
Social Commerce                            A growing marketdomenica 7 aprile 2013
Social Commerce               Booz&Co               estimates: US$30               BLN 2015               CAGR 2011-2015: ...
Social Commerce                         Social Commerce is all about people                                 and their soci...
Two strategies         Social Media on                          E-Commerce      E-Commerce platforms                      ...
Social Sharing                                 62% of online buyers                         read a product review in comme...
Social Sharing            75% of the people who read “Social Sharing”                    comments click on the link       ...
Social Sharing                    53% of those who lands on Retailer’ site                         actually makes a purcha...
Social Sharing                   81% of those who buy via Social Sharing                      is a “Social Sharer” her/him...
Mobile Commerce                           The Next Opportunitydomenica 7 aprile 2013
It’s like the Web - Again                         More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2...
Forecast             Global Internet users will double in the next                 few years. And most will be mobile     ...
What we do on Mobiles                         More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-...
Started!                         More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3domenica 7 a...
Case: Vente Privée               2012: 15M registered users        45M visitors / month (6,7M from iPhone)         6% of t...
Blommingdomenica 7 aprile 2013
Mission                         Social Commerce is for everyone             Blomming is an E-Commerce platform       that ...
Target                         Long Tail               Individuals          SMEs                                          ...
Tool and Community           Blomming is versatile: it is a general E-Commerce tool               but it also has a commun...
On your Blomming pages                                        On your website and/or blog       Creating       a Shop     ...
http://bit.ly/                         blomming-mobile-itdomenica 7 aprile 2013
Our path                                                                                                                  ...
Results                         +50.000 Registered Users         +20.000 Shops (+11.000 on Facebook)                      ...
Achievements                                       “Cool Vendor in E-Commerce 2012” Apr 2012                              ...
Social Affiliation                         A new monetization opportunitydomenica 7 aprile 2013
Mission            The Social Affiliation is a new feature that allows             everybody, but especially bloggers and ...
Social Affiliation                         “Are you a Social Media Lover?”domenica 7 aprile 2013
Social Affiliation                   Promoters curate collections of products                     following their taste an...
Social Affiliation                   ... they share those products / collections                             with their co...
Social Affiliation                                ...or create real Shops                         on their online points o...
Social Affiliation                         ...and gain a commission                               in case of a saledomenic...
Target                             Social Media Lovers                 Every Net user can share and earn with a simple    ...
Target                                      Web Agencies                Develop an E-Commerce for customers and use       ...
Thanks!                            Blomming                             blomming.com                          Twitter.com/...
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Blomming and The New Ways of E-Commerce

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E-Commerce is becoming more and more pervasive, multi-channel, multi-device and must be able to maintain contact with consumers on different media. Blomming is a solution that allows everybody, people and companies, to become a social retailer

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Blomming and The New Ways of E-Commerce

  1. 1. E-commerce made easy as blogging The New Ways Of E-Commerce Nicola Junior Vitto, Alberto D’Ottavi, Matteo Cascinari 2013domenica 7 aprile 2013
  2. 2. A New Multi-Screen world Google / Ipsos / Sterlingdomenica 7 aprile 2013
  3. 3. “Majority of media consumption is screen based”domenica 7 aprile 2013
  4. 4. “Consumers move between multiple devices to accomplish their goals”domenica 7 aprile 2013
  5. 5. “Online shopping is a multi-screen activity”domenica 7 aprile 2013
  6. 6. Social Commerce A growing marketdomenica 7 aprile 2013
  7. 7. Social Commerce Booz&Co estimates: US$30 BLN 2015 CAGR 2011-2015: +56% “By 2015, companies will generate 50% of Web sales via social presence and mobile applications” “Cool Vendors in E-Commerce, 2012” http://bit.ly/gartcvec12domenica 7 aprile 2013
  8. 8. Social Commerce Social Commerce is all about people and their social power. It starts with Social Sharingdomenica 7 aprile 2013
  9. 9. Two strategies Social Media on E-Commerce E-Commerce platforms on Social Media Help people maintain relations Help people buy where they buy where they have relationshipsdomenica 7 aprile 2013
  10. 10. Social Sharing  62% of online buyers read a product review in comments from Facebook friends For whom has a buying intention, the value in reading comments is that “They help to discover products that they may want” More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchasedomenica 7 aprile 2013
  11. 11. Social Sharing 75% of the people who read “Social Sharing” comments click on the link in their friend’s Facebook post and lands on Retailer’ site More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchasedomenica 7 aprile 2013
  12. 12. Social Sharing 53% of those who lands on Retailer’ site actually makes a purchase } !!! More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchasedomenica 7 aprile 2013
  13. 13. Social Sharing 81% of those who buy via Social Sharing is a “Social Sharer” her/himself thus creating an active cycle of buying and sharing  More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchasedomenica 7 aprile 2013
  14. 14. Mobile Commerce The Next Opportunitydomenica 7 aprile 2013
  15. 15. It’s like the Web - Again More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3domenica 7 aprile 2013
  16. 16. Forecast Global Internet users will double in the next few years. And most will be mobile More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3domenica 7 aprile 2013
  17. 17. What we do on Mobiles More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3domenica 7 aprile 2013
  18. 18. Started! More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3domenica 7 aprile 2013
  19. 19. Case: Vente Privée 2012: 15M registered users 45M visitors / month (6,7M from iPhone) 6% of total revenues are from mobile iPhone sales peak: 7-9 AM iPad sales peak: 9-10 PM More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3domenica 7 aprile 2013
  20. 20. Blommingdomenica 7 aprile 2013
  21. 21. Mission Social Commerce is for everyone Blomming is an E-Commerce platform that allows everybody, individuals and businesses, to sell on its own website, blog, Facebook Page as well as from Blomming itself, other sites or mobiles. In minutes and at a very low cost. The idea is to be a pervasive E-Commerce system, not only a destination site. International from day one.domenica 7 aprile 2013
  22. 22. Target Long Tail Individuals SMEs = + That already have their own presence on: &/or &/or Facebook Website Blogdomenica 7 aprile 2013
  23. 23. Tool and Community Blomming is versatile: it is a general E-Commerce tool but it also has a community value, depending on the peculiarity of the products sold (verticals) Arts & Hand Food & Indie Design ... Crafts made Wine Fashion MARKETING SUPPORT (share, comment, ...) TOOL / PLATFORM (payments, order mgmt, ...) - + Unique/exclusive Differentiation degree General product creation (es. art) (es lamp)domenica 7 aprile 2013
  24. 24. On your Blomming pages On your website and/or blog Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell... On other sites and mobile APIs devicesdomenica 7 aprile 2013
  25. 25. http://bit.ly/ blomming-mobile-itdomenica 7 aprile 2013
  26. 26. Our path Money in Bootstrap Cumulated seller’s growth Tech & mktg Team Marketing 20000 Founder & co-founder + angel investor expend. working full time on the project Office 18.500 No Team Working on an Idea sellers! Founder & co-founder working No Marketing investments part-time on the project Co-working spaces Mobile app No money 15000 No people No offices Vertis sgr: first vc funding Jeckerson (Magento integration) Gartner: Cool Vendor in e-commerce 10000 Paypal: adaptive payment (first in Europe) Portuguese version Storefront launch (no SEO until now) Bulk upload 5000 Embeddable Multicurrency Shop Launch launch. (1.000 e-mail Facebook Store launch: 200 stores opened on FB in 2 weeks addresses) Two months after being online with a simple blog widget: Selected by Seedcamp 0 NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEBdomenica 7 aprile 2013
  27. 27. Results +50.000 Registered Users +20.000 Shops (+11.000 on Facebook) +250.000 Products on sale +40.000 Products sold (on March 2013)domenica 7 aprile 2013
  28. 28. Achievements “Cool Vendor in E-Commerce 2012” Apr 2012 “Innovative Niche E-Commerce Providers to Watch” Aug 2012 Best E-Tailer - Best Pure Online Player, 2012 National Innovation Award 2012 For a complete review please see http://company.blomming.com/pressdomenica 7 aprile 2013
  29. 29. Social Affiliation A new monetization opportunitydomenica 7 aprile 2013
  30. 30. Mission The Social Affiliation is a new feature that allows everybody, but especially bloggers and online publishers, to make money online by promoting E-Commerce products created by others. This can be done with a simple Like, a Tweet, a Pin, etc., or by creating a Shop and putting it on blogs, websites or Facebook Pages (i.e. using that actual Blomming features).domenica 7 aprile 2013
  31. 31. Social Affiliation “Are you a Social Media Lover?”domenica 7 aprile 2013
  32. 32. Social Affiliation Promoters curate collections of products following their taste and interests...domenica 7 aprile 2013
  33. 33. Social Affiliation ... they share those products / collections with their communities...domenica 7 aprile 2013
  34. 34. Social Affiliation ...or create real Shops on their online points of presence... Blogs Websites Facebook Otherdomenica 7 aprile 2013
  35. 35. Social Affiliation ...and gain a commission in case of a saledomenica 7 aprile 2013
  36. 36. Target Social Media Lovers Every Net user can share and earn with a simple Like, a Tweet, a Pin (etc.). Bloggers and Online publisher The Social Affiliation can become a new revenue stream to monetize content. It has no conflict with existing Advs as it is in context and respects the Readers Community. ->domenica 7 aprile 2013
  37. 37. Target Web Agencies Develop an E-Commerce for customers and use the Social Affiliation to empower the relationships with Bloggers and Social Media Lovers. Developers Integrate this system in your web or mobile app and monetize them!domenica 7 aprile 2013
  38. 38. Thanks! Blomming blomming.com Twitter.com/Blomming Facebook.com/Blomming nicola@blomming.com alberto@blomming.com matteo@blomming.comdomenica 7 aprile 2013

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