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Privacy Value Networks

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  • 1. Privacy Value Networks Project • Research Project funded by TSB/EPSRC/ESRC, £2m, 09/08-08/11 • Oxford Internet Institute • Bath University • St Andrews University • University College London • Consult Hyperion • BT • http://www.pvnets.org/
  • 2. Project Aims • To account for value (and devalue) of data items from the perspective of all stakeholders • Company/government and customer/citizen • Secondary users (e.g. other family members, neighbours) • To account for individual, commercial and societal costs and benefits • Immediate and long-term • To model impact of data quality and transparency
  • 3. Reality: Value and De-value • Customers/citizens feel privacy is violated even when data is handled in accordance with DPA • Take action to protect themselves, e.g. • Abandoning forms when phone number requested • False DOB on social networking sites • Decreasing data quality • Discrepancy between customer/citizen and “data shadow” • Value networks – impact on 3rd parties?
  • 4. Payment e ft t it y t h do Third Id e n w hat I ID thief am , ID data W ho I Parties L im Brand damage Facebook SN i S N te d se User P e S e rv rv i rs o ic e ce w it na hh lo y ld e ld a ta a lt e n ts in f y Who I am, what I do paym Advertisers Who I am, what I do o, de CPM ce t is in g p ti A dver on Facebook r g e t in g ,P ET io u ra l ta s Behav Org A ased C P ni ty C TR, incre mu Reduced m Co a dat S N Regulator v ic e Potential Friends Ser Insurance SN employer Tangible Devalue Tangible Value Knowledge Devalue Knowledge Value Intangible Devalue Intangible Value
  • 5. Case studies 1. Biographical data (Identity and Passport Service) 2. Communications usage data on families and geographical groups (BT) 3. Sensor-enhanced Facebook (students and young professionals) 4. Longitudinal data families (MORI) 5. Financial data 6. HIV+ patient records
  • 6. Mobile social sensing
  • 7. Financial Services • Methods #1 of 2 • Interview financially excluded people • Seeking • Role of personal information and privacy in service uptake? • Value of protecting/ sharing personal financial info. w.r.t. • Other family members • Friends / neighbours / community • Service providers • Desired properties of services • Recruitment • Approaching voluntary credit support agencies (Citizens Advice, CCCS, etc.) to recruit for us, so • Trusted party engages the family member that deals with financial management, at the point of doing it
  • 8. Financial Services • Methods #2 of 2 • Interview service providers • Seeking • What information is used to assess service provision risk? • What information would allow ‘better’ decisions? • How could existing information be better used to provide services the users want? • Values of personal information providers hold about customers w.r.t. • The customers • The providers themselves • Their competitors / other service providers • Recruitment • In talks with a high street bank • Looking for wider range of service providers
  • 9. Conclusions • Time to re-think approach to data collection, processing and retention • Applying DPA, and beyond • Consider value and de-value for all stakeholders • Wider and long-term impacts for value networks • Tool for impact modelling • Can be used to facilitate Privacy Impact Assessments (PIA) • Improved data quality will benefit all stakeholders