Ian Brown
<ul><li>How can we influence individual behaviour to avoid energy gains being  swallowed by increased consumption?  Fair T...
Start Producers Consumers Design Producers Dissemination Oct/Nov 07 Visit to Chile   Oct 06 Feb/Mar 07 Visit to India Nov ...
<ul><li>- FIELDBOOK </li></ul><ul><li>- (EXCEL) </li></ul><ul><li>- (Google Earth) </li></ul>GRAPES Vineyard, plot Vineyar...
Seeds, Extension, Replanting, Conservation, Soil, Irrigation Small Farm Estate Large Plantations Coffee Cherry Dry Process...
What features would you like from a mobile phone application providing information Fair Trade products? Which of the follo...
Work with: James Mitchener, Adel Haider, Vishal Shah, Junaid Haq, Ivan Antipov Demo’d at:  IEEE/ACM International Conferen...
 
<ul><li>Shifting norms through providing aggregate data to social groups (Spears’ SIDE model, Cialdini’s normative message...
Ian Brown, Sally MacDonald, Stuart Robson, Graeme Were Staff/students: Y.-H. Ong, M. Hess, F.S. Millar
F. Millar, G. Were, I. Brown, M. Hess, S. MacDonald and S. Robson (2010) 3D colour scans for object assessment.  Literary ...
F. Millar, G. Were, I. Brown, M. Hess, S. MacDonald and S. Robson (2010) 3D colour scans for object assessment.  Literary ...
<ul><li>Privacy Value Networks  (EPSRC): How do users understand privacy across a range of contexts and timeframes?  </li>...
<ul><li>Fair Tracing  mapped two complete product information chains and experimented with presenting information. How to ...
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Changing behaviour to reduce energy demand

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How can we use technology to persuade individuals to reduce their consumption of non-renewable resources? Presented at Cambridge University Computer Lab on 18 Dec 2009

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  • Teleconferencing increases travel, commuting distance
  • Cialdini, Thaler &amp; Sunstein
  • With appropriate privacy protection from PVN &amp; FRESNEL – UbiGreen found 54% unwilling to share data
  • Changing behaviour to reduce energy demand

    1. 1. Ian Brown
    2. 2. <ul><li>How can we influence individual behaviour to avoid energy gains being swallowed by increased consumption? Fair Tracing and product information systems </li></ul><ul><li>How can we reduce behaviour that unavoidably consumes non-renewable resources? e-Curator and remote scientific collaboration tools </li></ul>DJC MacKay (2009) Sustainable Energy – without the hot air, Cambridge: UIT, p.109
    3. 3. Start Producers Consumers Design Producers Dissemination Oct/Nov 07 Visit to Chile Oct 06 Feb/Mar 07 Visit to India Nov 07 – Apr 08 Work with English consumers Nov 08 Visit to India II Sept 08 Visit to Chile II Dec 07 – Aug 08 Interface design, envisioning the system Sept 09 <ul><li>Case studies: </li></ul><ul><li>Chilean Fairtrade wine </li></ul><ul><li>Indian shade-grown coffee </li></ul>Ian Brown, Dorothea Kleine, Apurba Kundu, Ann Light Students: A. Chopra, C. Wallenta, J. Mitchener, P. Lu, A. Haider, V. Shah, J. Haq, I. Antipov
    4. 4. <ul><li>- FIELDBOOK </li></ul><ul><li>- (EXCEL) </li></ul><ul><li>- (Google Earth) </li></ul>GRAPES Vineyard, plot Vineyard offices Reception + weighing of grapes Oenologist processsing and , mixing wine Quality Control (Chemistry) Bottling and packaging - FIELDBOOKS - (EXCEL) - KUPAI [First classification into A, B, C grapes] - EXCEL - PRINT/FOLDER - KUPAI - EXCEL - PRINT/FOLDER Dispatch - EXCEL - PRINT/FOLDER Harbour Harbour Importer Supermarket Consumer - BARCODE - LOTE-Code - Chemical analysis * - Quantity/ grape variety  - Social Work - Social Fund Administration - With beneficiaries - WORD - EXCEL * - Social Work - Social Fund Administration - With beneficiaries - Management of the cooperative - BOOKS - (EXCEL) - FLEX WIN (management/ accounting)  Kleine, based on Retamales 2007
    5. 5. Seeds, Extension, Replanting, Conservation, Soil, Irrigation Small Farm Estate Large Plantations Coffee Cherry Dry Process Wet Process Parchment Coffee or Dry Cherry Washed Parchment Unwashed Dry Green Bean Duties, Taxes, Insurance, Freight Curing Plant Mill Hulling Domestic Dealer, Co-operative, Trader, Agent for TNCs Exporter Importer Roaster Processing Company Coffee House TNCs Other Roast Ground or Instant Coffee Distributor/Wholesaler/Own Outlet Consumer Retailer Cafe Other Service Outlets Mapping by Ashima Chopra
    6. 6. What features would you like from a mobile phone application providing information Fair Trade products? Which of the following social networking sites are you a member of? What do you find to be the most important aspects of a Facebook Application?
    7. 7. Work with: James Mitchener, Adel Haider, Vishal Shah, Junaid Haq, Ivan Antipov Demo’d at: IEEE/ACM International Conference on Information Technology and Development (ICTD) 2009
    8. 9. <ul><li>Shifting norms through providing aggregate data to social groups (Spears’ SIDE model, Cialdini’s normative messages) </li></ul><ul><li>Mechanisms for public commitment, frequent feedback and personalisation </li></ul><ul><li>Relating energy-saving behaviour to other individual goals e.g. exercise, saving money (Froehlich et al., UbiGreen ) </li></ul><ul><li>Affective messaging </li></ul>
    9. 10. Ian Brown, Sally MacDonald, Stuart Robson, Graeme Were Staff/students: Y.-H. Ong, M. Hess, F.S. Millar
    10. 11. F. Millar, G. Were, I. Brown, M. Hess, S. MacDonald and S. Robson (2010) 3D colour scans for object assessment. Literary and Linguistic Computing .
    11. 12. F. Millar, G. Were, I. Brown, M. Hess, S. MacDonald and S. Robson (2010) 3D colour scans for object assessment. Literary and Linguistic Computing .
    12. 13. <ul><li>Privacy Value Networks (EPSRC): How do users understand privacy across a range of contexts and timeframes? </li></ul><ul><li>Towards a Future Internet (EC): what are the key social, economic, psychological and technological drivers of the future network? </li></ul><ul><li>Federated Secure Sensor Network Lab (EPSRC): can we build a secure city-wide sensor net that enforces privacy guarantees? </li></ul>
    13. 14. <ul><li>Fair Tracing mapped two complete product information chains and experimented with presenting information. How to maximise its persuasive impact? Carbon Trust, EPSRC, FP7 </li></ul><ul><li>e-Curator developed tools to reduce need for travel to examine physical objects. How do such tools change scientists’ behaviour? Google, national collections, ESRC/JISC </li></ul><ul><li>PVN, TAFI & FRESNEL continue </li></ul>
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