Activism 2.0

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Activism 2.0

  1. 1. Community-building with Web 2.0 <ul><li>Web 2.0 tech is a good match for Amnesty’s tradition of member activism </li></ul><ul><li>Goal is to move from: </li></ul><ul><ul><li>unaware of issue to </li></ul></ul><ul><ul><li>passive consumers of content to </li></ul></ul><ul><ul><li>communities of content generators to </li></ul></ul><ul><ul><li>online and offline activists </li></ul></ul>
  2. 2. Syndicated content
  3. 3. Highly juiced authorities
  4. 4. Collaborative filtering
  5. 5. Mailing lists still useful
  6. 6. Supporting local activists
  7. 7. Pledges and petitions

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