With 70 million active users, Facebook is the 6th most-trafficked website in the world (ComScore)
Over 55,000 regional, work-related, collegiate, and high school networks
A platform that allows 3rd parties to develop widgets and other applications
Facebook Fan Pages can be described as your consumer-facing ‘micro-site’ and can be used to:
Bring your brand to life: Seed exclusive content onto your fans, and have an open conversation about your products and services
Create a Facebook application around the brand : Facebook applications are not guaranteed to earn an audience simply because they’re created, but if well-designed can help increase engagement with your brand
Drive traffic to corporate materials through status updates
Create blogging policies: Blogging has a tendency to become personal. A company should have a list of policies regarding blogging to ensure that trade secrets are kept secret and personal lives do not become public.
Avoid the marketing blog: Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. Use the blog for what it's for, transparency; this is an opportunity to make a real connection with your customers
Keep it fresh: To keep your readers coming back, make your content relevant and timely. Don't forget, content can include anything from product releases to job openings, recent news to thoughts from the CEO.
Reinforce the company’s core values. Use your blog to reflect your company's inner soul: its mission, goals and direction. Your blog is another part of the brand experience. It should be consistent with the impression the company wants to make
SEO optimize your blog: choose catchy titles, tag your posts and photos, be clever with your hyperlinks
Brand examples The Topshop blogs offers a combinations of articles ranging from events, videos music as well as the latest Topshop Collect ions
One of the most widely used websites on the Internet, Wikipedia offers more than 3 millions articles written in English
The online encyclopedia that can be edited by anyone has an astonishing 13 million articles total in more than 250 languages
Wikipedia is routinely the best place to find information for breaking news as it happens and is a growing store of knowledge for reference material, even though not everything in Wikipedia is "expert" material
Push negative content below the fold: Content always wins when it comes to search engine optimization, the same goes for Wikipedia. Add content to the top of your Wikipedia page to push down negative copy far below the fold.
Fill the entire page with content… but use normal everyday language to describe the company, products, history, etc. Include the company history, top clients and anything else of interest. The Starbucks page is a good example of how you can expand the company Wikipedia page—they talk about the sizes you can order, the logo, various locations and more. Don’t forget that what you add must be unique content.
Include official pictures
Add further reading and references links at the end of the article