Whatis Social Media and Why Should I Care?

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A short presentation that gives a brief overview of social media and how it is useful.

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Whatis Social Media and Why Should I Care?

  1. 1. What is Social Media? Why Should I Care? Lindsay Patross Braddock Rotary May 28, 2009
  2. 2. Definitions <ul><li>Web 1.0 </li></ul><ul><ul><li>Static Website </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>User generated content </li></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Spreadshirt – user generated t-shirts </li></ul></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Users interact and share information in a varieties of ways </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>MySpace </li></ul></ul></ul><ul><ul><ul><li>Lots More – YouTube, Flicker, LinkedIn </li></ul></ul></ul>
  3. 3. Why is this stuff useful? <ul><li>1. Listen </li></ul><ul><li>2. Share </li></ul><ul><li>3. Speed </li></ul>
  4. 4. RSS in Plain English <ul><li>http:// www.commoncraft.com/rss_plain_english </li></ul>
  5. 5. 1. Listen <ul><li>See what others are saying about your business, organization, topic </li></ul><ul><ul><li>Google News </li></ul></ul><ul><ul><li>Google Blogs </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><ul><li>Have news delivered to your email </li></ul></ul></ul><ul><ul><li>Twitter Search </li></ul></ul>
  6. 6. Basic Google Search
  7. 7. Google News Search
  8. 8. Google Blog Search
  9. 9. Twitter Search
  10. 10. 2. Share <ul><li>Take your information to where people are already visiting </li></ul><ul><ul><li>RSS Feed </li></ul></ul><ul><ul><li>Facebook Fan Page, Group </li></ul></ul><ul><ul><li>LinkedIn Group </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
  11. 11. From Blog…
  12. 12. To Feed Reader <ul><li>Google Reader Features </li></ul><ul><ul><li>Mark as Read </li></ul></ul><ul><ul><li>Star </li></ul></ul><ul><ul><li>Share </li></ul></ul>
  13. 13. Twitter <ul><li>What the follower sees </li></ul><ul><li>Your Twitter stream </li></ul>
  14. 14. First Person Endorsement Facebook Fan Pages <ul><li>My Facebook Profile </li></ul>
  15. 15. Facebook Fan Page <ul><li>The Goodie Truck </li></ul>
  16. 16. 3. Speed <ul><li>1 post many places </li></ul>
  17. 17. More Info <ul><li>Blogs </li></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><li>Blogs to Read </li></ul><ul><ul><li>ChrisBrogan.com </li></ul></ul><ul><ul><li>ProBlogger </li></ul></ul><ul><ul><li>The Blog Herald </li></ul></ul>
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