Advertising & Sponsorship Part 3

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Advertising & Sponsorship Part 3

  1. 1. Part 3: Advertising & Sponsorship Series11/7
  2. 2. Monetize2
  3. 3. Advertisers & Sponsors Generate revenue by negotiating deals with advertisers and sponsors. Audio and Display Ads Revenue Giveaways Advertorials $ Product Reviews3
  4. 4. Media Kit - Building a Case for Your Show Now that you have your show branding all set and ready to go, you need to build a compelling case for advertisers in the form of a media kit that reflects your brand and includes the following: • Introduction (describe yourself & your expertise) • Your show (i.e. what’s it about, when is it?) • Your audience (i.e. age, gender, location, income) • Show stats (i.e. listeners, visitors) • Online media reach (i.e. Klout, followers, fans, etc.) • Awards, press mentions, testimonials • Advertising Opps (i.e. banner, audio ads, etc.) • Pricing/Payment • About BlogTalkRadio (refer to our media kit) * You can also put together a customized pitch based on a specific advertiser you are targeting (i.e. contest giveaway, product mention, etc.)4
  5. 5. Resources We found that the Mommy Blogger Club Network has some great resources for hosts looking to monetize content. • How To Accept Adshttp://www.mombloggersclub.com/page/how-to- accept-ads-on-your-blog • Media Kit Templatehttp://www.mombloggersclub.com/page/media-kit- template-for-mom Also Helpful • Blogging Basics 101http://www.bloggingbasics101.com/2009/02/your- blogs-media-kit/5
  6. 6. Target Advertisers & Sponsors Once you have your media kit in place, you need to focus on who you’d like to approach. Create a list of 50 potential targets based on • Relevancy • Social media activity Find marketing contact information • Company website • AdData http://www.addataexpress.com/projecta/ • PR releases • Call directly depending on size *Don’t forget to follow up too after sending your initial proposal out & update the media kit every 1- 3 months to be resent.6
  7. 7. THANK YOU
  8. 8. The easiest way for individuals and businesses to create and share interactive audio on the web.8

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