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What Bloggers Need to Know About Search Engine Optimization
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What Bloggers Need to Know About Search Engine Optimization


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Presentation for Colorado Blogettes, August 2010

Presentation for Colorado Blogettes, August 2010

Published in: Technology

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  • 1. What Bloggers Need to Know About SEO (Search Engine Optimization) Beth Hayden Blogging with Beth August 31, 2010
  • 2. What We’ll Talk About Tonight
    • Deciding what keywords to rank for
    • What you can do on your own blog (on-page factors)
    • What you can do on other sites (off-page factors)
    • Tools and tips
    • Checking your progress
  • 3. Search Engine Optimization
    • Why is it important?
      • Search is the most common online activity after email
      • Searchers are highly motivated
      • Search is highly competitive – ignore it at your own risk
      • There are relatively easy steps you can take that will put you light years ahead of your competition
  • 4. Keyword Research
    • Your goal is to find keywords in the sweet spot between lots of searches and lots of competition.
    • Examples :
    • Bad keyword – “Cruises”
    • Better keyword – “Alaska Family Cruises”
  • 5. Your New Best Friend
    • Google Keyword Research Tool
    • https://adwords. google .com/select/ Keyword Tool External
  • 6. Tips for Research
    • Actual search volumes are likely between one and three times higher than what tools indicate.
    • Think about questions - “How do I...”, “Where can I...”, “How to...”
    • Look for specific keywords (or keyword phrases) that don’t have a lot of competition.
    • Start with three keywords or keyword phrases to target.
  • 7. Where To Put Your Keywords (on-page)
    • (In order of importance)
    • Page Titles
    • Page Text (content)
    • Permalinks (page slugs)
    • Metatag Page Descriptions
    • <H1>, <H2>, <H3>
    • Link titles and anchor text
    • Image Titles and Alt Tags
  • 8. A Word About Metatag Keywords
    • There are two schools of thought on metatag keywords (per page):
    • Google has stated that they don’t current use them for calculating page rankings – therefore you should ignore them.
    • OR
    • Other search engines MAY use them, or Google should START using them again – therefore you should add them.
  • 9. Where To Put Your Keywords (on-page)
    • Create a sitemap for your blog
      • Wordpress: Use the XML Sitemap Generator plugin
      • Typepad: Create a sitemap using the SEO settings in your dashboard.
      • Blogger: Create one using Google Webmaster Tools.
  • 10. Using Your Keywords (off-page)
    • Get links - You want as many incoming links (backlinks) as possible from high-ranking blogs.
    • When possible, get the incoming anchor text to include your keywords.
    • Create the absolute best content you can. The better your content is, the more incoming links you will receive.
    • Post as often as possible without killing yourself.
    • The best way to get big bloggers to notice you is to comment on their blogs in meaningful ways.
  • 11. Using Your Keywords (off-page)
    • Link to your own content!
      • Use related posts plugin for WordPress. –
      • Create a “Top 10” or “Best Of” List within a post or in your sidebar.
      • Link to previous posts from within the content of each post.
  • 12. SEO No-Nos
    • Buying links – Don’t do it. Ever.
    • Emailing an a-list blogger and inviting them to trade links.
    • Buying into a link farm (see #1)
    • Paying a snake-oil SEO salesman $10,000 to optimize your site.
    • Doing anything you think may get you banned from Google.
  • 13. Tools and Tips
    • Google Webmaster Tools
    • All-in-One SEO Pack for WordPress
    • Typepad SEO Tips
    • IttyBiz SEO School e-book
    • Google Keyword Tool
    • Wordtracker
    • Scribe for SEO
  • 14. Check Your Progress
    • Keep an eye on these vital statistics as your continue your SEO efforts:
      • Your Page Rank
      • Your incoming links
      • What keywords people are using to find you – Google Analytics is a great tool for this
      • How often you are being indexed by Google
  • 15. Need Help?
    • I can help you optimize your site or blog!
    • Beth Hayden
    • Blogging with Beth
    • 303-888-4999
    • [email_address]
  • 16. Upcoming Blogging Classes
    • Thursday, Sept. 2 nd – “ Basics of Blogging ”. 6-9 PM, Instructor - Beth Hayden
    • Tuesday, Sept. 7 th – “ WordPress – Managing Content ”. 1-4 PM, Instructor – Bethany Siegler