What Bloggers Need to Know About Search Engine Optimization
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What Bloggers Need to Know About Search Engine Optimization

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Presentation for the Colorado Blogettes, August 2010

Presentation for the Colorado Blogettes, August 2010

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    What Bloggers Need to Know About Search Engine Optimization What Bloggers Need to Know About Search Engine Optimization Presentation Transcript

    • What Bloggers Need to Know About SEO (Search Engine Optimization) Beth Hayden Blogging with Beth August 31, 2010
    • What We’ll Talk About Tonight
      • Deciding what keywords to rank for
      • What you can do on your own blog (on-page factors)
      • What you can do on other sites (off-page factors)
      • Tools and tips
      • Checking your progress
    • Search Engine Optimization
      • Why is it important?
        • Search is the most common online activity after email
        • Searchers are highly motivated
        • Search is highly competitive – ignore it at your own risk
        • There are relatively easy steps you can take that will put you light years ahead of your competition
    • Keyword Research
      • Your goal is to find keywords in the sweet spot between lots of searches and lots of competition.
      • Examples :
      • Bad keyword – “Cruises”
      • Better keyword – “Alaska Family Cruises”
    • Your New Best Friend
      • Google Keyword Research Tool
      • https://adwords. google .com/select/ Keyword Tool External
    • Tips for Research
      • Actual search volumes are likely between one and three times higher than what tools indicate.
      • Think about questions - “How do I...”, “Where can I...”, “How to...”
      • Look for specific keywords (or keyword phrases) that don’t have a lot of competition.
      • Start with three keywords or keyword phrases to target.
    • Where To Put Your Keywords (on-page)
      • (In order of importance)
      • Page Titles
      • Page Text (content)
      • Permalinks (page slugs)
      • Metatag Page Descriptions
      • <H1>, <H2>, <H3>
      • Link titles and anchor text
      • Image Titles and Alt Tags
    • A Word About Metatag Keywords
      • There are two schools of thought on metatag keywords (per page):
      • Google has stated that they don’t current use them for calculating page rankings – therefore you should ignore them.
      • OR
      • Other search engines MAY use them, or Google should START using them again – therefore you should add them.
    • Where To Put Your Keywords (on-page)
      • Create a sitemap for your blog
        • Wordpress: Use the XML Sitemap Generator plugin
        • Typepad: Create a sitemap using the SEO settings in your dashboard.
        • Blogger: Create one using Google Webmaster Tools.
    • Using Your Keywords (off-page)
      • Get links - You want as many incoming links (backlinks) as possible from high-ranking blogs.
      • When possible, get the incoming anchor text to include your keywords.
      • Create the absolute best content you can. The better your content is, the more incoming links you will receive.
      • Post as often as possible without killing yourself.
      • The best way to get big bloggers to notice you is to comment on their blogs in meaningful ways.
    • Using Your Keywords (off-page)
      • Link to your own content!
        • Use related posts plugin for WordPress. – www.LinkWithin.com
        • Create a “Top 10” or “Best Of” List within a post or in your sidebar.
        • Link to previous posts from within the content of each post.
    • SEO No-Nos
      • Buying links – Don’t do it. Ever.
      • Emailing an a-list blogger and inviting them to trade links.
      • Buying into a link farm (see #1)
      • Paying a snake-oil SEO salesman $10,000 to optimize your site.
      • Doing anything you think may get you banned from Google.
    • Tools and Tips
      • Google Webmaster Tools
      • All-in-One SEO Pack for WordPress
      • Typepad SEO Tips
      • IttyBiz SEO School e-book
      • Google Keyword Tool
      • Wordtracker
      • Scribe for SEO
    • Check Your Progress
      • Keep an eye on these vital statistics as your continue your SEO efforts:
        • Your Page Rank
        • Your incoming links
        • What keywords people are using to find you – Google Analytics is a great tool for this
        • How often you are being indexed by Google
    • Need Help?
      • I can help you optimize your site or blog!
      • Beth Hayden
      • Blogging with Beth
      • 303-888-4999
      • [email_address]
    • Upcoming Blogging Classes
      • Thursday, Sept. 2 nd – “ Basics of Blogging ”. 6-9 PM, Instructor - Beth Hayden
      • Tuesday, Sept. 7 th – “ WordPress – Managing Content ”. 1-4 PM, Instructor – Bethany Siegler