http://canada.blog.uvm.edu




                             Welcome

                             Prince Edward Island   C...
Today’s Menu




               What Works Today
Today’s Menu
• What Works Today
• Meet the Social Media Leaders
• Build a Shareable Online Success Story 
• Live Site Revi...
http://canada.blog.uvm.edu




                             What Works Today
                              Rob Swick




 ...
What Works Today
His Funny Song on YouTube cost
United Airlines $180M Dollars

                  What Works Today
What Works Today
PEI native has 41,000 people
following her tweets

                What Works Today
What Works Today
PEI...the best island in the world!
Facebook page has over 6000 members
and almost 2000 photos

                        Wh...
What Works Today
Rodd Vacations, in less than a year
has 855 Twitter followers


                     What Works Today
What Works Today
Rob Swick and George Inglis stop
outside hotel to read reviews




                    What Works Today
Meet the Social Leaders
Bonshaw Breezes
  Bed and Breakfast




                      Meet the Social Leaders
Bonshaw Breezes
  Bed and Breakfast




                      Meet the Social Leaders
Bonshaw Breezes
      Bed and Breakfast




✓ Use of Major Social Media
  Channels




                              Meet ...
Meet the Social Leaders
Meet the Social Leaders
The Inn at Bay Fortune




                         Meet the Social Leaders
The Inn at Bay Fortune




                         Meet the Social Leaders
The Inn at Bay Fortune




✓Good photography
✓Clear messaging




                         Meet the Social Leaders
The Inn at Bay Fortune




✓Social Media Sharing Tools




                              Meet the Social Leaders
The Inn at Bay Fortune




                         Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Tidal Bore Rafting
    Park & Cottages




                      Meet the Social Leaders
Tidal Bore Rafting
    Park & Cottages




                      Meet the Social Leaders
Tidal Bore Rafting
      Park & Cottages




✓ Clear Call-to-Actions
✓ Use of Social Media
  Channels including Blog
✓ Goo...
Tidal Bore Rafting
                 Park & Cottages




“The most valuable is ‘probably Twitter’ where they have
1,400 fol...
Tidal Bore Rafting
              Park & Cottages




“One year ago after I noticed the amount of time our
young summer emp...
Meet the Social Leaders
Meet the Social Leaders
Rising Tide Expeditions




                          Meet the Social Leaders
Rising Tide Expeditions




                          Meet the Social Leaders
Rising Tide Expeditions




 “We recently dove head-first into Facebook and dipped our
 toes into Twitter.  We have used Ki...
Rising Tide Expeditions




  “Be interactive on blog/Facebook - ask questions,
  generate input.  This is a two-way conve...
Meet the Social Leaders
Meet the Social Leaders
St. Andrews by-the-Sea




                         Meet the Social Leaders
St. Andrews by-the-Sea




                         Meet the Social Leaders
St. Andrews by-the-Sea




                         Meet the Social Leaders
St. Andrews by-the-Sea




✓Strong use of video
✓Great audience feedback




                           Meet the Social Le...
Meet the Social Leaders
What Works Today
What Works Today
What Works Today
What Works Today
What Works Today
What Works Today
What Works Today
What Works Today
http://www.winterlights.ca
http://www.winterlights.ca




                             Next Up
                             Meet the Social Media Lea...
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What Works Today - Charlottetown

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  • What Works Today - Charlottetown

    1. 1. http://canada.blog.uvm.edu Welcome Prince Edward Island Charlottetown
    2. 2. Today’s Menu What Works Today
    3. 3. Today’s Menu • What Works Today • Meet the Social Media Leaders • Build a Shareable Online Success Story  • Live Site Review • Powerful (and Free!) Online Tools • Filling the Funnel • Closing the Sale • Provincial Opportunities What Works Today
    4. 4. http://canada.blog.uvm.edu What Works Today Rob Swick Prince Edward Island Charlottetown
    5. 5. What Works Today
    6. 6. His Funny Song on YouTube cost United Airlines $180M Dollars What Works Today
    7. 7. What Works Today
    8. 8. PEI native has 41,000 people following her tweets What Works Today
    9. 9. What Works Today
    10. 10. PEI...the best island in the world! Facebook page has over 6000 members and almost 2000 photos What Works Today
    11. 11. What Works Today
    12. 12. Rodd Vacations, in less than a year has 855 Twitter followers What Works Today
    13. 13. What Works Today
    14. 14. Rob Swick and George Inglis stop outside hotel to read reviews What Works Today
    15. 15. Meet the Social Leaders
    16. 16. Bonshaw Breezes Bed and Breakfast Meet the Social Leaders
    17. 17. Bonshaw Breezes Bed and Breakfast Meet the Social Leaders
    18. 18. Bonshaw Breezes Bed and Breakfast ✓ Use of Major Social Media Channels Meet the Social Leaders
    19. 19. Meet the Social Leaders
    20. 20. Meet the Social Leaders
    21. 21. The Inn at Bay Fortune Meet the Social Leaders
    22. 22. The Inn at Bay Fortune Meet the Social Leaders
    23. 23. The Inn at Bay Fortune ✓Good photography ✓Clear messaging Meet the Social Leaders
    24. 24. The Inn at Bay Fortune ✓Social Media Sharing Tools Meet the Social Leaders
    25. 25. The Inn at Bay Fortune Meet the Social Leaders
    26. 26. Meet the Social Leaders
    27. 27. Meet the Social Leaders
    28. 28. Tidal Bore Rafting Park & Cottages Meet the Social Leaders
    29. 29. Tidal Bore Rafting Park & Cottages Meet the Social Leaders
    30. 30. Tidal Bore Rafting Park & Cottages ✓ Clear Call-to-Actions ✓ Use of Social Media Channels including Blog ✓ Good photography Meet the Social Leaders
    31. 31. Tidal Bore Rafting Park & Cottages “The most valuable is ‘probably Twitter’ where they have 1,400 followers. The #1 thing social media has done for us? ‘Brand awareness. Ignore at your peril.’ ” Meet the Social Leaders
    32. 32. Tidal Bore Rafting Park & Cottages “One year ago after I noticed the amount of time our young summer employees spend social networking. I was still focused on print and traditional media advertising when it was obvious the younger generation had switched mediums on me.” Meet the Social Leaders
    33. 33. Meet the Social Leaders
    34. 34. Meet the Social Leaders
    35. 35. Rising Tide Expeditions Meet the Social Leaders
    36. 36. Rising Tide Expeditions Meet the Social Leaders
    37. 37. Rising Tide Expeditions “We recently dove head-first into Facebook and dipped our toes into Twitter.  We have used Kijiji for a few years, and are working on content for a blog. It’s a free, relatively low- effort alternate channel(s) to get the message out (who we are, what we do).” Meet the Social Leaders
    38. 38. Rising Tide Expeditions “Be interactive on blog/Facebook - ask questions, generate input.  This is a two-way conversation, not static and one-way like most websites.  It is a chance to be personal, to sell to individuals as well as tailoring some content to groups.” Meet the Social Leaders
    39. 39. Meet the Social Leaders
    40. 40. Meet the Social Leaders
    41. 41. St. Andrews by-the-Sea Meet the Social Leaders
    42. 42. St. Andrews by-the-Sea Meet the Social Leaders
    43. 43. St. Andrews by-the-Sea Meet the Social Leaders
    44. 44. St. Andrews by-the-Sea ✓Strong use of video ✓Great audience feedback Meet the Social Leaders
    45. 45. Meet the Social Leaders
    46. 46. What Works Today
    47. 47. What Works Today
    48. 48. What Works Today
    49. 49. What Works Today
    50. 50. What Works Today
    51. 51. What Works Today
    52. 52. What Works Today
    53. 53. What Works Today http://www.winterlights.ca
    54. 54. http://www.winterlights.ca Next Up Meet the Social Media Leaders What Works Today
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