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What Works Today - Charlottetown

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  • Transcript

    • 1. http://canada.blog.uvm.edu Welcome Prince Edward Island Charlottetown
    • 2. Today’s Menu What Works Today
    • 3. Today’s Menu • What Works Today • Meet the Social Media Leaders • Build a Shareable Online Success Story  • Live Site Review • Powerful (and Free!) Online Tools • Filling the Funnel • Closing the Sale • Provincial Opportunities What Works Today
    • 4. http://canada.blog.uvm.edu What Works Today Rob Swick Prince Edward Island Charlottetown
    • 5. What Works Today
    • 6. His Funny Song on YouTube cost United Airlines $180M Dollars What Works Today
    • 7. What Works Today
    • 8. PEI native has 41,000 people following her tweets What Works Today
    • 9. What Works Today
    • 10. PEI...the best island in the world! Facebook page has over 6000 members and almost 2000 photos What Works Today
    • 11. What Works Today
    • 12. Rodd Vacations, in less than a year has 855 Twitter followers What Works Today
    • 13. What Works Today
    • 14. Rob Swick and George Inglis stop outside hotel to read reviews What Works Today
    • 15. Meet the Social Leaders
    • 16. Bonshaw Breezes Bed and Breakfast Meet the Social Leaders
    • 17. Bonshaw Breezes Bed and Breakfast Meet the Social Leaders
    • 18. Bonshaw Breezes Bed and Breakfast ✓ Use of Major Social Media Channels Meet the Social Leaders
    • 19. Meet the Social Leaders
    • 20. Meet the Social Leaders
    • 21. The Inn at Bay Fortune Meet the Social Leaders
    • 22. The Inn at Bay Fortune Meet the Social Leaders
    • 23. The Inn at Bay Fortune ✓Good photography ✓Clear messaging Meet the Social Leaders
    • 24. The Inn at Bay Fortune ✓Social Media Sharing Tools Meet the Social Leaders
    • 25. The Inn at Bay Fortune Meet the Social Leaders
    • 26. Meet the Social Leaders
    • 27. Meet the Social Leaders
    • 28. Tidal Bore Rafting Park & Cottages Meet the Social Leaders
    • 29. Tidal Bore Rafting Park & Cottages Meet the Social Leaders
    • 30. Tidal Bore Rafting Park & Cottages ✓ Clear Call-to-Actions ✓ Use of Social Media Channels including Blog ✓ Good photography Meet the Social Leaders
    • 31. Tidal Bore Rafting Park & Cottages “The most valuable is ‘probably Twitter’ where they have 1,400 followers. The #1 thing social media has done for us? ‘Brand awareness. Ignore at your peril.’ ” Meet the Social Leaders
    • 32. Tidal Bore Rafting Park & Cottages “One year ago after I noticed the amount of time our young summer employees spend social networking. I was still focused on print and traditional media advertising when it was obvious the younger generation had switched mediums on me.” Meet the Social Leaders
    • 33. Meet the Social Leaders
    • 34. Meet the Social Leaders
    • 35. Rising Tide Expeditions Meet the Social Leaders
    • 36. Rising Tide Expeditions Meet the Social Leaders
    • 37. Rising Tide Expeditions “We recently dove head-first into Facebook and dipped our toes into Twitter.  We have used Kijiji for a few years, and are working on content for a blog. It’s a free, relatively low- effort alternate channel(s) to get the message out (who we are, what we do).” Meet the Social Leaders
    • 38. Rising Tide Expeditions “Be interactive on blog/Facebook - ask questions, generate input.  This is a two-way conversation, not static and one-way like most websites.  It is a chance to be personal, to sell to individuals as well as tailoring some content to groups.” Meet the Social Leaders
    • 39. Meet the Social Leaders
    • 40. Meet the Social Leaders
    • 41. St. Andrews by-the-Sea Meet the Social Leaders
    • 42. St. Andrews by-the-Sea Meet the Social Leaders
    • 43. St. Andrews by-the-Sea Meet the Social Leaders
    • 44. St. Andrews by-the-Sea ✓Strong use of video ✓Great audience feedback Meet the Social Leaders
    • 45. Meet the Social Leaders
    • 46. What Works Today
    • 47. What Works Today
    • 48. What Works Today
    • 49. What Works Today
    • 50. What Works Today
    • 51. What Works Today
    • 52. What Works Today
    • 53. What Works Today http://www.winterlights.ca
    • 54. http://www.winterlights.ca Next Up Meet the Social Media Leaders What Works Today