http://www.winterlights.ca




                             Meet the Social Leaders
                             Rob Swick...
What Makes it Social Media?




                    Meet the Social Leaders
What Makes it Social Media?
1.User-generated content
2.Sharing tools (often built in)
3.Interesting content (informative o...
Succeeding in Social Media?




                     Meet the Social Leaders
Succeeding in Social Media?
1. Select the right social media channel
   a.What do I want to say?
   b.What tools do I like...
Social Media




               Meet the Social Leaders
Social Media

Social Media Tools
•
 Facebook – share pictures, etc.
•
 Twitter – like group chat
•
 LinkedIn – business-fo...
Social Media

Social Media Tools                 Social Media is Also
•
 Facebook – share pictures, etc.   •
             ...
Social Media




               Meet the Social Leaders
Social Media
Demonstrate your brand     Use social bookmarking
Listen to conversation     Ask for feedback
Help others    ...
Social Media Advantages




                   Meet the Social Leaders
Social Media Advantages
    ✓ Rapid Growth
    ✓ Flexibility
    ✓ Targeting
    ✓ Reach
    ✓ Interconnected




        ...
Twitter




          Meet the Social Leaders
Twitter




          Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
How to use Twitter




                Meet the Social Leaders
How to use Twitter
1. Start by following
2. Connect with groups and associations
3. Make friends with complementary busine...
Facebook




           Meet the Social Leaders
Facebook




           Meet the Social Leaders
Facebook




           Meet the Social Leaders
Facebook




           Meet the Social Leaders
Facebook




           Meet the Social Leaders
Facebook




           Meet the Social Leaders
How to use Facebook




                Meet the Social Leaders
How to use Facebook
1. Create a personal feel or a personage
2. Add pictures and video for visual interest
3. Set a target...
YouTube Strengths




              Meet the Social Leaders
YouTube Strengths
•   Viral content
•   Users can share their content with you
•   Viewer feedback
•   Can include (embed)...
Meet the Social Leaders
YouTube Channel




              Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Video Devices




                Meet the Social Leaders
Video Devices




                Meet the Social Leaders
Meet the Social Leaders
How to use YouTube
•   Create a Channel for your videos
•   Organize your videos into categories/playlists
•   Embed your ...
Meet the Social Leaders
Embedding Video




             Meet the Social Leaders
Embedding Video




             Meet the Social Leaders
Meet the Social Leaders
Meet the Social Leaders
Blogs




        Meet the Social Leaders
Blogs




        Meet the Social Leaders
Blogs




        Meet the Social Leaders
Blogs




        Meet the Social Leaders
Blogs




        Meet the Social Leaders
How to use a Blog




               Meet the Social Leaders
How to use a Blog
1. Find ways to create good content
2. Include photos and images
3. Keep it focused and interesting
4. M...
How to use a Blog




               Meet the Social Leaders
Meet the Social Leaders
http://public.bellaliant.net
http://public.bellaliant.net




                               Next Up
                               Build a Shareable O...
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Tour session 2

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  • Tour session 2

    1. 1. http://www.winterlights.ca Meet the Social Leaders Rob Swick Prince Edward Island Charlottetown
    2. 2. What Makes it Social Media? Meet the Social Leaders
    3. 3. What Makes it Social Media? 1.User-generated content 2.Sharing tools (often built in) 3.Interesting content (informative or fun) 4.Personal & relevant Meet the Social Leaders
    4. 4. Succeeding in Social Media? Meet the Social Leaders
    5. 5. Succeeding in Social Media? 1. Select the right social media channel a.What do I want to say? b.What tools do I like? 2. Choose the right team member 3. Learn about your online target (who, where are they?) 4. Be innovative, fun... and interesting... put effort into it! 5. Always, ALWAYS play nice! Meet the Social Leaders
    6. 6. Social Media Meet the Social Leaders
    7. 7. Social Media Social Media Tools • Facebook – share pictures, etc. • Twitter – like group chat • LinkedIn – business-focused • YouTube – video sharing • Flickr – share pictures Meet the Social Leaders
    8. 8. Social Media Social Media Tools Social Media is Also • Facebook – share pictures, etc. • Blogging – personal publishing • Twitter – like group chat • Wikipedia – group encyclopedia • LinkedIn – business-focused • Digg.com – social news • YouTube – video sharing • Flickr – share pictures Meet the Social Leaders
    9. 9. Social Media Meet the Social Leaders
    10. 10. Social Media Demonstrate your brand Use social bookmarking Listen to conversation Ask for feedback Help others Participate in communities Build more relationships Talk to friends Learn from customers Talk to friends of friends Test ideas Exchange and learn Create an image Motivate with kindness Share your knowledge Create with passion Embrace like ideas Be found in the socialsphere Support good causes Upload something (often) Meet the Social Leaders
    11. 11. Social Media Advantages Meet the Social Leaders
    12. 12. Social Media Advantages ✓ Rapid Growth ✓ Flexibility ✓ Targeting ✓ Reach ✓ Interconnected Meet the Social Leaders
    13. 13. Twitter Meet the Social Leaders
    14. 14. Twitter Meet the Social Leaders
    15. 15. Meet the Social Leaders
    16. 16. Meet the Social Leaders
    17. 17. Meet the Social Leaders
    18. 18. Meet the Social Leaders
    19. 19. Meet the Social Leaders
    20. 20. Meet the Social Leaders
    21. 21. How to use Twitter Meet the Social Leaders
    22. 22. How to use Twitter 1. Start by following 2. Connect with groups and associations 3. Make friends with complementary businesses 4. Have a contest to build followers 5. Reward for retweeting your specials Meet the Social Leaders
    23. 23. Facebook Meet the Social Leaders
    24. 24. Facebook Meet the Social Leaders
    25. 25. Facebook Meet the Social Leaders
    26. 26. Facebook Meet the Social Leaders
    27. 27. Facebook Meet the Social Leaders
    28. 28. Facebook Meet the Social Leaders
    29. 29. How to use Facebook Meet the Social Leaders
    30. 30. How to use Facebook 1. Create a personal feel or a personage 2. Add pictures and video for visual interest 3. Set a target for followers 4. Customize with an html page 5. Become friends with related businesses Meet the Social Leaders
    31. 31. YouTube Strengths Meet the Social Leaders
    32. 32. YouTube Strengths • Viral content • Users can share their content with you • Viewer feedback • Can include (embed) video on your site • Cost effective video production • Measurable through YouTube Insight Meet the Social Leaders
    33. 33. Meet the Social Leaders
    34. 34. YouTube Channel Meet the Social Leaders
    35. 35. Meet the Social Leaders
    36. 36. Meet the Social Leaders
    37. 37. Meet the Social Leaders
    38. 38. Meet the Social Leaders
    39. 39. Meet the Social Leaders
    40. 40. Meet the Social Leaders
    41. 41. Video Devices Meet the Social Leaders
    42. 42. Video Devices Meet the Social Leaders
    43. 43. Meet the Social Leaders
    44. 44. How to use YouTube • Create a Channel for your videos • Organize your videos into categories/playlists • Embed your video into your website Meet the Social Leaders
    45. 45. Meet the Social Leaders
    46. 46. Embedding Video Meet the Social Leaders
    47. 47. Embedding Video Meet the Social Leaders
    48. 48. Meet the Social Leaders
    49. 49. Meet the Social Leaders
    50. 50. Blogs Meet the Social Leaders
    51. 51. Blogs Meet the Social Leaders
    52. 52. Blogs Meet the Social Leaders
    53. 53. Blogs Meet the Social Leaders
    54. 54. Blogs Meet the Social Leaders
    55. 55. How to use a Blog Meet the Social Leaders
    56. 56. How to use a Blog 1. Find ways to create good content 2. Include photos and images 3. Keep it focused and interesting 4. Make it search engine friendly 5. Connect the blog to your main site Meet the Social Leaders
    57. 57. How to use a Blog Meet the Social Leaders
    58. 58. Meet the Social Leaders http://public.bellaliant.net
    59. 59. http://public.bellaliant.net Next Up Build a Shareable Online Success Story Meet the Social Leaders
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