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Tour session 2

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  • Transcript

    • 1. http://www.winterlights.ca Meet the Social Leaders Rob Swick Prince Edward Island Charlottetown
    • 2. What Makes it Social Media? Meet the Social Leaders
    • 3. What Makes it Social Media? 1.User-generated content 2.Sharing tools (often built in) 3.Interesting content (informative or fun) 4.Personal & relevant Meet the Social Leaders
    • 4. Succeeding in Social Media? Meet the Social Leaders
    • 5. Succeeding in Social Media? 1. Select the right social media channel a.What do I want to say? b.What tools do I like? 2. Choose the right team member 3. Learn about your online target (who, where are they?) 4. Be innovative, fun... and interesting... put effort into it! 5. Always, ALWAYS play nice! Meet the Social Leaders
    • 6. Social Media Meet the Social Leaders
    • 7. Social Media Social Media Tools • Facebook – share pictures, etc. • Twitter – like group chat • LinkedIn – business-focused • YouTube – video sharing • Flickr – share pictures Meet the Social Leaders
    • 8. Social Media Social Media Tools Social Media is Also • Facebook – share pictures, etc. • Blogging – personal publishing • Twitter – like group chat • Wikipedia – group encyclopedia • LinkedIn – business-focused • Digg.com – social news • YouTube – video sharing • Flickr – share pictures Meet the Social Leaders
    • 9. Social Media Meet the Social Leaders
    • 10. Social Media Demonstrate your brand Use social bookmarking Listen to conversation Ask for feedback Help others Participate in communities Build more relationships Talk to friends Learn from customers Talk to friends of friends Test ideas Exchange and learn Create an image Motivate with kindness Share your knowledge Create with passion Embrace like ideas Be found in the socialsphere Support good causes Upload something (often) Meet the Social Leaders
    • 11. Social Media Advantages Meet the Social Leaders
    • 12. Social Media Advantages ✓ Rapid Growth ✓ Flexibility ✓ Targeting ✓ Reach ✓ Interconnected Meet the Social Leaders
    • 13. Twitter Meet the Social Leaders
    • 14. Twitter Meet the Social Leaders
    • 15. Meet the Social Leaders
    • 16. Meet the Social Leaders
    • 17. Meet the Social Leaders
    • 18. Meet the Social Leaders
    • 19. Meet the Social Leaders
    • 20. Meet the Social Leaders
    • 21. How to use Twitter Meet the Social Leaders
    • 22. How to use Twitter 1. Start by following 2. Connect with groups and associations 3. Make friends with complementary businesses 4. Have a contest to build followers 5. Reward for retweeting your specials Meet the Social Leaders
    • 23. Facebook Meet the Social Leaders
    • 24. Facebook Meet the Social Leaders
    • 25. Facebook Meet the Social Leaders
    • 26. Facebook Meet the Social Leaders
    • 27. Facebook Meet the Social Leaders
    • 28. Facebook Meet the Social Leaders
    • 29. How to use Facebook Meet the Social Leaders
    • 30. How to use Facebook 1. Create a personal feel or a personage 2. Add pictures and video for visual interest 3. Set a target for followers 4. Customize with an html page 5. Become friends with related businesses Meet the Social Leaders
    • 31. YouTube Strengths Meet the Social Leaders
    • 32. YouTube Strengths • Viral content • Users can share their content with you • Viewer feedback • Can include (embed) video on your site • Cost effective video production • Measurable through YouTube Insight Meet the Social Leaders
    • 33. Meet the Social Leaders
    • 34. YouTube Channel Meet the Social Leaders
    • 35. Meet the Social Leaders
    • 36. Meet the Social Leaders
    • 37. Meet the Social Leaders
    • 38. Meet the Social Leaders
    • 39. Meet the Social Leaders
    • 40. Meet the Social Leaders
    • 41. Video Devices Meet the Social Leaders
    • 42. Video Devices Meet the Social Leaders
    • 43. Meet the Social Leaders
    • 44. How to use YouTube • Create a Channel for your videos • Organize your videos into categories/playlists • Embed your video into your website Meet the Social Leaders
    • 45. Meet the Social Leaders
    • 46. Embedding Video Meet the Social Leaders
    • 47. Embedding Video Meet the Social Leaders
    • 48. Meet the Social Leaders
    • 49. Meet the Social Leaders
    • 50. Blogs Meet the Social Leaders
    • 51. Blogs Meet the Social Leaders
    • 52. Blogs Meet the Social Leaders
    • 53. Blogs Meet the Social Leaders
    • 54. Blogs Meet the Social Leaders
    • 55. How to use a Blog Meet the Social Leaders
    • 56. How to use a Blog 1. Find ways to create good content 2. Include photos and images 3. Keep it focused and interesting 4. Make it search engine friendly 5. Connect the blog to your main site Meet the Social Leaders
    • 57. How to use a Blog Meet the Social Leaders
    • 58. Meet the Social Leaders http://public.bellaliant.net
    • 59. http://public.bellaliant.net Next Up Build a Shareable Online Success Story Meet the Social Leaders

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