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Meet the Social Leaders
 

Meet the Social Leaders

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    Meet the Social Leaders Meet the Social Leaders Presentation Transcript

    • http://www.vte.qc.ca Meet the Social Leaders Rob Swick Nova Scotia Halifax
    • Social Media Demonstrate your brand Use social bookmarking Listen to conversation Ask for feedback Help others Participate in communities Build more relationships Talk to friends Learn from customers Talk to friends of friends Test ideas Exchange and learn Create an image Motivate with kindness Share your knowledge Create with passion Embrace like ideas Be found in the socialsphere Support good causes Upload something (often) Meet the Social Leaders
    • Social Media Social Media Tools • Facebook – share pictures, etc. • Twitter – like group chat • LinkedIn – business-focused • YouTube – video sharing • Flickr – share pictures Meet the Social Leaders
    • Social Media Social Media Tools Social Media is Also • Facebook – share pictures, etc. • Blogging – personal publishing • Twitter – like group chat • Wikipedia – group encyclopedia • LinkedIn – business-focused • Digg.com – social news • YouTube – video sharing • Flickr – share pictures Meet the Social Leaders
    • Social Media Advantages ✓ Rapid Growth ✓ Flexibility ✓ Targeting ✓ Reach Meet the Social Leaders
    • YouTube Channel
    • Steps in Creating your Channel • Create and Customize Your Own Channel • Account Types - Choose Your Niche
    • Steps in Creating your Channel • Create and Customize Your Own Channel • Account Types - Choose Your Niche • Create your short form viral content
    • Steps in Creating your Channel • Create and Customize Your Own Channel • Account Types - Choose Your Niche • Create your short form viral content • Tag and Categorize
    • Steps in Creating your Channel
    • Video Devices
    • Twitter
    • Kijiji
    • Kijiji
    • Kijiji
    • Kijiji
    • Q&A with Eric Pierni When was the last time you used Kijiji? I used it three weeks ago. I posted an ad to rent out my parking spot.
    • Q&A with Eric Pierni Can you give a couple of examples of how businesses are using Kijiji? Kijiji.ca is a great resource for both small and large businesses. For example, automotive dealers use the site to list used cars for sale. Large companies – including consumer packaged goods brands -- buy online advertising on Kijiji to reach consumers.  We’ve also seen furniture stores use the site to list discounted/discontinued furniture; the listings help to drive people into their retail locations.
    • Eric’s Tips for Using Kijiji 1. Always include a picture 2. Try to include a telephone number; some people prefer the ability to immediately contact the buyers 3. Be clear in the listing about what you are offering. 4. Make sure to place the ad in one category and the right category at that!
    • Rob’s Tips for Using Kijiji 1. Do what Eric says. 2. Use a GOOD VERTICAL picture. 3. Use a title with meaning (location or clear product offering) 4. Structure your ad with titles and good content.
    • Kijiji Strengths 1. Free advertising! (also paid options) 2. A great place to test ideas. 3. May be found above your site in search. 4. Multi-use... lots you can do with Kijiji.
    • Facebook
    • Facebook
    • Facebook
    • Facebook
    • Facebook Strengths 1. ‘Community/personality’ feel. 2. Lots of functionality – pics, video, text sharing. 3. Customizable with html page. 4. Easy to share info & sync with Twitter.
    • Blogs
    • Blogs
    • Blogs
    • Blog Strengths 1. Self-publishing ease. 2. Flexibility – do anything! 3. Search engine friendly. 4. Show character, photos. 5. Uncluttered, simple.
    • Ready to take the plunge?
    • St. Andrews by-the-Sea
    • St. Andrews by-the-Sea ✓Strong use of video ✓Great audience feedback
    • The Inn at Bay Fortune
    • The Inn at Bay Fortune ✓Good photography ✓Clear messaging
    • The Inn at Bay Fortune ✓Social Media Sharing Tools
    • Bonshaw Breezes Bed and Breakfast
    • Bonshaw Breezes Bed and Breakfast ✓ Use of Major Social Media Channels
    • Tidal Bore Rafting Park & Cottages
    • Tidal Bore Rafting Park & Cottages ✓ Clear Call-to-Actions ✓ Use of Social Media Channels including Blog ✓ Good photography
    • Tidal Bore Rafting Park & Cottages “The most valuable is ‘probably Twitter’ where they have 1,400 followers. The #1 thing social media has done for us? ‘Brand awareness. Ignore at your peril.’ ” Jack Smith, Owner, Tidal Bore Rafting Park
    • Tidal Bore Rafting Park & Cottages “One year ago after I noticed the amount of time our young summer employees spend social networking. I was still focused on print and traditional media advertising when it was obvious the younger generation had switched mediums on me.” Jack Smith, Owner, Tidal Bore Rafting Park
    • Rising Tide Expeditions
    • Rising Tide Expeditions “We recently dove head-first into Facebook and dipped our toes into Twitter.  We have used Kijiji for a few years, and are working on content for a blog. It’s a free, relatively low- effort alternate channel(s) to get the message out (who we are, what we do).” Tim, Rising Tide Expeditions, Cape Breton
    • Rising Tide Expeditions “Be interactive on blog/Facebook - ask questions, generate input.  This is a two-way conversation, not static and one-way like most websites.  It is a chance to be personal, to sell to individuals as well as tailoring some content to groups.” Tim, Rising Tide Expeditions, Cape Breton
    • http://farm3.static.flickr.com Next Up 5 Powerful (and Free) Online Tools Build a Shareable Online Success Story