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Filling the Funnel - Newfoundland & Labrador
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Filling the Funnel - Newfoundland & Labrador

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  • 1. http://lh6.ggpht.com Filling the Funnel Turning Strangers into Friends and Friends into Customers Rob Swick Newfoundland & Labrador St. John’s
  • 2. The Selling Funnel Awareness Involvement Confirmation Engagement Champion Filling the Funnel
  • 3. Lead Generation How the funnel works SEO Email Social Media Conversion Makeovers Filling the Funnel Source: Mike Robinson
  • 4. Filling the Funnel
  • 5. Filling the Funnel
  • 6. Some Social Media Ideas 1. Use contests to generate buzz 2. Photos and videos are very sharable 3. Social media content is search friendly 4. Interconnections mean news travels fast 5. Really interesting content spreads on its own 6. Real-time information gets response 7. Ask for feedback to create involvement 8. Give specials or prizes for sharing Filling the Funnel
  • 7. Workshop 1. Choose a channel (Facebook, Twitter, YouTube) 2. Decide who will manage 3. Justify your choices 4. Generate ideas for connecting 5. One BIG idea Filling the Funnel
  • 8. ga gi / p:/ htt Next Up Closing the Sale Filling the Funnel