Filling the Funnel

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Filling the Funnel

  1. 1. http://www.maritimegiftshow.ca/ Filling the Funnel Turning Strangers into Friends and Friends into Customers Rob Swick Nova Scotia Halifax
  2. 2. Filling the Funnel
  3. 3. The Real Thing
  4. 4. The Selling Funnel  Lead Generation  Filling the Funnel ➡ SEO ➡ Email  Conversion Makeovers Filling the Funnel
  5. 5. The Selling Funnel Awareness Involvement Confirmation Engagement Champion Filling the Funnel
  6. 6. The Selling Funnel: Simplified Attract Convert Repeat Filling the Funnel
  7. 7. Build a Shareable Online Success Story
  8. 8. Search Engine Optimization Search Engine Optimization
  9. 9. Filling the Funnel
  10. 10. Section 1 Section 1 Section 1 Section 1 Section 1 Section 1 Section 1
  11. 11. Search Engine Optimization On-Page Optimization • Technical Fixes • Selecting Right Targets • Content Focus • Tagging Off-Page Optimization • Link Generation • Link Baiting Filling the Funnel
  12. 12. SEO Advantages ✓ Massive Potential ✓ Ideal Timing ✓ No Unit Cost ✓ Best ROI Filling the Funnel
  13. 13. Email Marketing http://www.bostonherald.com
  14. 14. Why send Direct Email • Low cost • Measurable results • Build and maintain customer relationships • Highly targeted • Branded Filling the Funnel
  15. 15. Cost Effectiveness of Email Marketing = $1 Buy = $48 ROI Filling the Funnel
  16. 16. Email Marketing Tools Filling the Funnel
  17. 17. Why use the tools? • Email design tools • Pre-delivery spam scoring • Contact list growth and maintenance Filling the Funnel
  18. 18. Conversion Make-overs
  19. 19. What’s a Homepage For? 2.Support verbally 1.Connect visually 3.Tell me what to do Filling the Funnel
  20. 20. Filling the Funnel
  21. 21. Filling the Funnel
  22. 22. Filling the Funnel
  23. 23. Filling the Funnel
  24. 24. Filling the Funnel
  25. 25. Filling the Funnel
  26. 26. Filling the Funnel
  27. 27. Conversion Elements 1. Strong Image 2. Appealing Content 3. Clear CTAs Filling the Funnel
  28. 28. http://www.vte.qc.ca Next Up Meet the Social Leaders Build a Shareable Online Success Story

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