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Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
Index Media - Digital marketing for small business
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Index Media - Digital marketing for small business

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About Index Media, how we work and why you'd rather be working with us.

About Index Media, how we work and why you'd rather be working with us.

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  • 1. Digital Marketing for<br />Small Business in ZA<br />by<br />Gavin Dudley<br />Marketing Projects Manager<br />
  • 2. What we do…<br />SME<br />Digital marketing for small business in South Africa<br />Marketing strategy<br />Project rollout and management<br />Provide hands-on capacity for fulfilment<br />
  • 3. Why small business marketing?<br />What’s the greatest good you can do in SA?<br />Economic self sufficiency, sustainability for ordinary people<br />The Entrepreneurial Fantasy vs. The Reality<br /><ul><li>70% SME failure rate
  • 4. 4-year fatality curse
  • 5. 80% of SA workforce employed by startups
  • 6. SA’s entrepreneurship ranking: 30th out of 42</li></li></ul><li>Our mission<br />Survival tactics for SMEs<br /><ul><li>Get from subsistence to scale/stability
  • 7. Overcome owner’s (business) limitations</li></ul>Meet SMEs at the 4 Year Crisis Crossroads<br />Become SME’s outsource partner<br />OUR MISSION IS TO LIFT EACH SMALL BUSINESS CLIENT TO THE NEXT LEVEL<br />
  • 8. Marketing can do that?<br />Marketing gives DEEP insight into the business<br /><ul><li>Products, pricing, company positioning
  • 9. Broader business environment, competitors, constraints </li></ul>Save the survivors!<br /><ul><li>They’ve got proven, viable business
  • 10. They’ve got proven market demand </li></ul> for their product or service<br />
  • 11. The marketing effect<br />Help is at hand but…<br /><ul><li> 72% turn to their accountant, 53% to the bank
  • 12. Only 33% use outside consultants </li></ul>Marketing strategy breaks the 4 year SME curse<br /><ul><li>Reach more customers, improve products
  • 13. Business efficiencies, increased margins
  • 14. Only 12% pay attention to competitors</li></li></ul><li>How we work<br />$<br />Know your client<br />First listen. Really listen. <br />Add broader business context<br />Set ambitious, realistic goals<br />The Marketing Project Plan<br />Apply full, detailed marketing strategy and theory<br />Choose digital platform/s for delivery<br />Action plan, deliverables, timeline<br />
  • 15. Our digital services<br />Email newsletters<br />Still the cheapest way to retain old customers ... and reach new ones.<br />Social media marketing<br />Facebook? MXit? Twitter? Blogging? How to use it for business.<br />Market research<br />Know your customers, competitors and trends in your marketplace.<br />Website development<br />How to make your web site work hard for your business.<br />Mobile phone marketing<br />Everyone has a cell phone, right? <br />Customer surveys<br />Find out what your customers really need from you<br />ZA Internet users…<br /><ul><li>74% use social networks
  • 16. 82% of them use Facebook
  • 17. 1.4 million ZA Facebook users
  • 18. 35% do it from their phones
  • 19. 33 is ave. age of ZA Fb user
  • 20. 600,000 LinkedIn users, incl.
  • 21. 94,000 managers
  • 22. 75,000 business owners
  • 23. 50,000 directors</li></li></ul><li>How we work… in brief<br />Study client’s business environment<br />Set some near term goals<br />(6 months – 1yr)<br />Develop marketing strategy<br />Choose best digital marketing platform<br />Plan, rollout, manage the project<br />Measure the business success<br />
  • 24. We’re not selling you stuff!<br />We’re listening to you.<br />We’re working at your level.<br />We get our hands dirty.<br />We’re fully accountable, 100%.<br />We’re real people<br />Gavin Dudley - 15 years in marketing & Internet development.<br />Jacqi Brown - 10 years in HR, recruitment & project management<br />The Trusteds Team… 10 contractors who consistently overdeliver!<br />Why you want to work with us<br />
  • 25. MARKETING MATERIAL: Web development and newsletter, Inclusive Education Western Cape<br />Some Index Media projects<br />RESEARCH: Audit of online directory services, Telkom SA<br />RESEARCH: Ecommerce & Social networking in Africa, WorldWideWorx<br />MARKETING: Small Business Owners newsletter, Microsoft SA<br />MARKETING STRATEGY: Truly Fantastic custom furniture makers<br />MARKETING MATERIAL:<br />Technology platforms for rural development, Hewlett Packard<br />RESEARCH: Open Source Technology in Africa, Soros Foundation <br />RESEARCH: Computer installations in Southern Africa, DFID<br />
  • 26. Thank you.<br />Gavin Dudley<br />Marketing projects manager<br />gavin@indexmedia.co.za<br />0833268587<br />gavin_dudley<br />Research sources:<br /><ul><li>GEM Report 2010
  • 27. MWeb / TNS Market Friendship 2.0 survey
  • 28. WorldWideWorx, SME Survey 2007
  • 29. SBP, Small Businesses Development in South Africa, 2009
  • 30. CheckFacebook.com</li>

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