Web 2.0 meets Digital Journalism

          Kevin Lancashire
              news.ch
          26. August 2009

          Ke...
Inhalt
A) Impact auf Medienlandschaft
 Web 2.0
 Digital Journalism

B) Show cases
 Print - «.ch»
 Radio – DRS VIRUS
 ...
Web 2.0




Kevin Lancashire, lancashire@news.ch,
            August 2009
Web 2.0
1. UGC: Mitmach-Web
e.g. www.ireport.com

2. Personalisiertes Web
www.mygetgo.com (Hyper Local News)
www.netvibes....
«Die 12 nervigsten Facebookers»




          Kevin Lancashire, lancashire@news.ch,
                      August 2009
«Die 12 nervigsten Facebookers»




          Kevin Lancashire, lancashire@news.ch,
                      August 2009
Digital Journalism

 1. Journalist = Medienfilter
 2. Bidirektionale Kommunikation
    (e.g. «Du bist Radio»)
 3. Jump-in ...
Nutzung von Web 2.0-Diensten auf
             News-Websites
•  58% User Generated Fotos
•  18% User Generated Videos
•  15...
The Pyramid of Engagement




       Kevin Lancashire, lancashire@news.ch,
                   August 2009
The Pyramid of Engagement




       Kevin Lancashire, lancashire@news.ch,
                   August 2009
Radio meets TV meets Web




       Kevin Lancashire, lancashire@news.ch,
                   August 2009
1. Crossmedia: Print - Web




       Kevin Lancashire, lancashire@news.ch,
                   August 2009
Crossmedia: Print - Web
• Ricos Fitness Blog




                 Kevin Lancashire, lancashire@news.ch,
                  ...
Crossmedia: Radio - Web




      Kevin Lancashire, lancashire@news.ch,
                  August 2009
Crossmedia: Radio - Web
• Web 2 Radio:
  e.g. Shoutbox
  www.virus.ch
• Medienkonvergenz:
  e.g. Stress moderiert bei VIRU...
Crossmedia: Radio - Web




      Kevin Lancashire, lancashire@news.ch,
                  August 2009
News.ch
1.
2. Lean Forward Leser
3. Social Media (e.g. www.twitterfall.com) als
    News-Quelle
4. Redaktionelles Marketin...
Weekly Podcast: news.ch




      Kevin Lancashire, lancashire@news.ch,
                  August 2009
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Crossmedia - Best practices: radio, print, web

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Crossmedia strategy for print, radio and web

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Crossmedia - Best practices: radio, print, web

  1. 1. Web 2.0 meets Digital Journalism Kevin Lancashire news.ch 26. August 2009 Kevin Lancashire, lancashire@news.ch, August 2009
  2. 2. Inhalt A) Impact auf Medienlandschaft  Web 2.0  Digital Journalism B) Show cases  Print - «.ch»  Radio – DRS VIRUS  Digital – news.ch Kevin Lancashire, lancashire@news.ch, August 2009
  3. 3. Web 2.0 Kevin Lancashire, lancashire@news.ch, August 2009
  4. 4. Web 2.0 1. UGC: Mitmach-Web e.g. www.ireport.com 2. Personalisiertes Web www.mygetgo.com (Hyper Local News) www.netvibes.com, www.igoogle.com 3. Medienkonvergenz/Crossmedia TV – Radio - Web (Vodcasts, Podcasts) e.g. «Die 12 nervigsten Facebookers» - CNN 4. Virales Marketing www.mach-es-machbar.de 5. Social Media  Home of Digital Natives skyrock.com/netlog.de/facebook.tv Kevin Lancashire, lancashire@news.ch, August 2009
  5. 5. «Die 12 nervigsten Facebookers» Kevin Lancashire, lancashire@news.ch, August 2009
  6. 6. «Die 12 nervigsten Facebookers» Kevin Lancashire, lancashire@news.ch, August 2009
  7. 7. Digital Journalism 1. Journalist = Medienfilter 2. Bidirektionale Kommunikation (e.g. «Du bist Radio») 3. Jump-in FX (e.g. Mitmach-Web) 2010: • Collaborative Broadcasting: e.g. Google Wave Kevin Lancashire, lancashire@news.ch, August 2009
  8. 8. Nutzung von Web 2.0-Diensten auf News-Websites • 58% User Generated Fotos • 18% User Generated Videos • 15% User Generated Artikel • 75% Kommentare • 76% Ranking der Storys • 92% Erlauben Lesern Storys mit digg und Social Bookmarking-Diensten zu taggen. (2006: 7%) • 10% Einsatz von Social Networks [(C)Bivings Group] Kevin Lancashire, lancashire@news.ch, August 2009
  9. 9. The Pyramid of Engagement Kevin Lancashire, lancashire@news.ch, August 2009
  10. 10. The Pyramid of Engagement Kevin Lancashire, lancashire@news.ch, August 2009
  11. 11. Radio meets TV meets Web Kevin Lancashire, lancashire@news.ch, August 2009
  12. 12. 1. Crossmedia: Print - Web Kevin Lancashire, lancashire@news.ch, August 2009
  13. 13. Crossmedia: Print - Web • Ricos Fitness Blog Kevin Lancashire, lancashire@news.ch, August 2009
  14. 14. Crossmedia: Radio - Web Kevin Lancashire, lancashire@news.ch, August 2009
  15. 15. Crossmedia: Radio - Web • Web 2 Radio: e.g. Shoutbox www.virus.ch • Medienkonvergenz: e.g. Stress moderiert bei VIRUS www.youtube.com/watch?v=yuKw_iX3fow • Hitparaden-Moderator Nik Thomi Real or Fake? http://www.mach-es-machbar.de/ • Musicovery «Du bist ein Radio-DJ» Kevin Lancashire, lancashire@news.ch, August 2009
  16. 16. Crossmedia: Radio - Web Kevin Lancashire, lancashire@news.ch, August 2009
  17. 17. News.ch 1. 2. Lean Forward Leser 3. Social Media (e.g. www.twitterfall.com) als News-Quelle 4. Redaktionelles Marketing Kevin Lancashire, lancashire@news.ch, August 2009
  18. 18. Weekly Podcast: news.ch Kevin Lancashire, lancashire@news.ch, August 2009
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