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10 Tips and Tricks to Improve a Chamber, DMO or Tourism Website in 2013.
Google has recently made several changes to its ranking algorithms that are affecting every Chamber of Commerce and Tourism website. Learn how to take advantage of these new opportunities to increase your Google rankings, attract more visitors, and improve your user's experience on your website. Learn how to measure the results and report them to your membership.
Algorithm Change: User signals as a ranking factor click-thru-rate (CTR), bounce rate and dwell time are now factors in your ranking.
How to Measure and Track CTR, Bounce Rate and Dwell Time
Video: How to implement video to improve CTR and dwell Time
Author Tags: How to implement author tags to improve CTR and rankings
Reviews and Facebook Comments User Generated Comments improve CTR, dwell time and interactivity of your website.
Event Calendars: How to redesign your event calendars to increase traffic from Google
Post Click Analysis: Use Crazy Egg to get insightful reports on what your users like on
Event Tracking and Outbound Links: Use Google Analytics to easily get data on the
value you provide your membership
Multi Channel Reporting: Determine how multiple visits tor your website result in
404 Page: Mine your data and recapture your lost visitors
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