10 tips and tricks to improve your chamber or dmo website


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10 Tips and Tricks to Improve a Chamber, DMO or Tourism Website in 2013.

Google has recently made several changes to its ranking algorithms that are affecting every Chamber of Commerce and Tourism website. Learn how to take advantage of these new opportunities to increase your Google rankings, attract more visitors, and improve your user's experience on your website. Learn how to measure the results and report them to your membership.

Algorithm Change: User signals as a ranking factor click-thru-rate (CTR), bounce rate and dwell time are now factors in your ranking.

How to Measure and Track CTR, Bounce Rate and Dwell Time

Video: How to implement video to improve CTR and dwell Time

Author Tags: How to implement author tags to improve CTR and rankings

Reviews and Facebook Comments User Generated Comments improve CTR, dwell time and interactivity of your website.

Event Calendars: How to redesign your event calendars to increase traffic from Google

Post Click Analysis: Use Crazy Egg to get insightful reports on what your users like on
your website

Event Tracking and Outbound Links: Use Google Analytics to easily get data on the
value you provide your membership

Multi Channel Reporting: Determine how multiple visits tor your website result in

404 Page: Mine your data and recapture your lost visitors

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10 tips and tricks to improve your chamber or dmo website

  1. 1. 10 Tips and TricksTo Improve aChamber, DMO or Tourism Websitein 2013.Trent Blizzard | info@trentblizzard.comwww.blizzardpress.com
  2. 2. #1 Dwell Time and Click-Thru-RatesNew Elements in Google● % of viewers that click on a search result● Bounce Rate is an indicator of usersatisfaction● # seconds visitor stays on website afterclicking.○ specific to keyword phrase searched
  3. 3. 2 How to Measure Click-Thru-RateGoogle Webmaster Tools: By Term
  4. 4. #2 How to Measure Click-Thru-RateGoogle Webmaster Tools: By Page
  5. 5. #2 How To Measure Bounce Rateand Dwell Time in Google Analytics
  6. 6. #3 Video Improves PagesYear to Year Data after adding videos to page:1. Hanging Lake Page: 94.72% increase2:05 to 4:03 time on page2. Hot Springs Pool Page: 230.56% increase1:06 to 3:39 time on page
  7. 7. #3 Video TagsRich Snippets... AKA:● Microformats● Structured Data● Schema
  8. 8. #4 Author TagsIf you have Editorial Content on your website,use author tags to get better placement on thesearch results page.30 - 60% increased CTR
  9. 9. #5 Use Facebook CommentsShares/Comments/Likes in Facebook drivetraffic and improve search engine rankings.Guests like to be able to interact, leavecomments, ask questions, read otherscommentsComments from others improves yourcredibility
  10. 10. Example of Facebook Social Plugin
  11. 11. #6 Event CalendarsUsing Googles Data Highlighter Tool to Addevents to Google.
  12. 12. #7 Post Click AnalysisCrazyEgg
  13. 13. #8 - Track Outbound Links withEvents in Google Analytics
  14. 14. #9 Use Google Multi ChannelConversions
  15. 15. #10 404 PageUse Google Analytics to Find 404 PagesRedirect those pages to useful content