Social Media Road Map Slide Deck
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Social Media Road Map Slide Deck

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A social media road map presentation to a accompany speech and text. Speech is approximated at http://benlittle.vox.com/library/post/social-media-marketing-roadmap.html

A social media road map presentation to a accompany speech and text. Speech is approximated at http://benlittle.vox.com/library/post/social-media-marketing-roadmap.html

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    Social Media Road Map Slide Deck Social Media Road Map Slide Deck Presentation Transcript

    • Social Media Roadmap
    • A conceptual strategy for personal or professional marketing through social media. Social Media Roadmap
      • Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video.
      • Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.
      Definition source: www.wikipedia.com What is Social Media?
      • ≈ 90% of B2B decision makers
      • ≈ 80% of internet users ages 18 to 26
      • ≈ 50% of internet users ages 27 to 50
      • ≈ 30% of small business owners
      Statistics courtesy of Warrilow & Co., KnowledgeStorm, and Forrester Research Who is Participating (U.S.A.)
    • Social Media Process
    • Evaluate the Landscape
      • Identify relevant topics
      • Identify influential users
      • Identify influential channels
      • Set expectations
      • Predict challenges
    • Develop a Strategy
      • Engage
        • Increase brand loyalty
        • WOM & viral marketing
      • Communicate
        • Voice of the customer
        • Pulse of stakeholders (employees, investors, customers)
      • Expose
        • Add visibility and transparency to your brand
        • Give your brand presence and personality
      • Collaborate
        • Product development
        • Creative direction
      Set Specific Goals
    • Develop a Strategy
      • Fear
        • Lack of control
        • Fear of criticism
        • Fear over privacy concerns
      • Resource scarcity
        • Subject matter experts have primary business goals
        • There is a required minimum investment to succeed
      • Now develop guidelines to help control the risks & challenges.
      Identify Challenges
    • Develop a Strategy
      • Positive / negative coverage
      • RSS subscriptions
      • Bookmarks
      • Presence on other sites
      • digg Facebook
      • Technorati del.icio.us
      • Message amplification
      • Mention on other blogs
      • Referrals Wiki entries
      • Visitors
      Establish Metrics
    • Build a Relevant Presence
      • Share expertise
      • Invite other professionals in your organization to
      • share in content creation. Make them marketers.
      • Participate
      • Establish profiles
      • Comment, comment, comment
      • Share well with others
      • Reach out
      • Build relationships with influential users.
    •  
    • There are many options. Start small. Choose your targets.
    • Develop the Community
      • Decide on your mix
      • Build your own platforms
      • Public / Private Online Communities
      • Blogs Vlogs
      • Forums Podcasts
      • Networking groups (on existing platforms)
    • Draw in Participants
      • Leverage influential stakeholders
      • Use existing infrastructure
      • Website Email Signatures
      • Newsletter Business Cards
      • Tradeshows Brick & Mortar Presence
      • Integrate
      • Social Media Newsroom
      • Social Media Relations with Media Relations
    • Use Your Influence
      • Leverage
      • You now have stakeholders who are easy to communicate with. Ask them questions.
      • Monitor & moderate
      • Harvest the ideas and feedback available
      • Know what is going on in your community
      • Maintain momentum
      • Don’t treat your social media presence as an advertising opportunity.
      • Keep feeding relevant content if you have chosen platforms such as blogging. Provide a transition if you plan to change venues.
    • Repeat
      • Adapt
      • Things may change along the way.
      • Evolve
      • Follow the community. It will continue to change.
      • Your work is never done
      • Tactical roadmaps have a short lifespan.
      • Update constantly.
      • Developed and written by
      • Ben Little
      • benlittle.vox.com
      • with the help of bloggers everywhere.
      • Public domain map image from first slide courtesy of the US Library of Congress
      • Collection of Web 2.0 logos on slide 11 were collected at http://www.go2web20.net/