Social Media Road Map Slide Deck

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A social media road map presentation to a accompany speech and text. Speech is approximated at http://benlittle.vox.com/library/post/social-media-marketing-roadmap.html

A social media road map presentation to a accompany speech and text. Speech is approximated at http://benlittle.vox.com/library/post/social-media-marketing-roadmap.html

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Transcript

  • 1. Social Media Roadmap
  • 2. A conceptual strategy for personal or professional marketing through social media. Social Media Roadmap
  • 3.
    • Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video.
    • Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.
    Definition source: www.wikipedia.com What is Social Media?
  • 4.
    • ≈ 90% of B2B decision makers
    • ≈ 80% of internet users ages 18 to 26
    • ≈ 50% of internet users ages 27 to 50
    • ≈ 30% of small business owners
    Statistics courtesy of Warrilow & Co., KnowledgeStorm, and Forrester Research Who is Participating (U.S.A.)
  • 5. Social Media Process
  • 6. Evaluate the Landscape
    • Identify relevant topics
    • Identify influential users
    • Identify influential channels
    • Set expectations
    • Predict challenges
  • 7. Develop a Strategy
    • Engage
      • Increase brand loyalty
      • WOM & viral marketing
    • Communicate
      • Voice of the customer
      • Pulse of stakeholders (employees, investors, customers)
    • Expose
      • Add visibility and transparency to your brand
      • Give your brand presence and personality
    • Collaborate
      • Product development
      • Creative direction
    Set Specific Goals
  • 8. Develop a Strategy
    • Fear
      • Lack of control
      • Fear of criticism
      • Fear over privacy concerns
    • Resource scarcity
      • Subject matter experts have primary business goals
      • There is a required minimum investment to succeed
    • Now develop guidelines to help control the risks & challenges.
    Identify Challenges
  • 9. Develop a Strategy
    • Positive / negative coverage
    • RSS subscriptions
    • Bookmarks
    • Presence on other sites
    • digg Facebook
    • Technorati del.icio.us
    • Message amplification
    • Mention on other blogs
    • Referrals Wiki entries
    • Visitors
    Establish Metrics
  • 10. Build a Relevant Presence
    • Share expertise
    • Invite other professionals in your organization to
    • share in content creation. Make them marketers.
    • Participate
    • Establish profiles
    • Comment, comment, comment
    • Share well with others
    • Reach out
    • Build relationships with influential users.
  • 11.  
  • 12. There are many options. Start small. Choose your targets.
  • 13. Develop the Community
    • Decide on your mix
    • Build your own platforms
    • Public / Private Online Communities
    • Blogs Vlogs
    • Forums Podcasts
    • Networking groups (on existing platforms)
  • 14. Draw in Participants
    • Leverage influential stakeholders
    • Use existing infrastructure
    • Website Email Signatures
    • Newsletter Business Cards
    • Tradeshows Brick & Mortar Presence
    • Integrate
    • Social Media Newsroom
    • Social Media Relations with Media Relations
  • 15. Use Your Influence
    • Leverage
    • You now have stakeholders who are easy to communicate with. Ask them questions.
    • Monitor & moderate
    • Harvest the ideas and feedback available
    • Know what is going on in your community
    • Maintain momentum
    • Don’t treat your social media presence as an advertising opportunity.
    • Keep feeding relevant content if you have chosen platforms such as blogging. Provide a transition if you plan to change venues.
  • 16. Repeat
    • Adapt
    • Things may change along the way.
    • Evolve
    • Follow the community. It will continue to change.
    • Your work is never done
    • Tactical roadmaps have a short lifespan.
    • Update constantly.
  • 17.
    • Developed and written by
    • Ben Little
    • benlittle.vox.com
    • with the help of bloggers everywhere.
    • Public domain map image from first slide courtesy of the US Library of Congress
    • Collection of Web 2.0 logos on slide 11 were collected at http://www.go2web20.net/