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Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
Social Media Road Map Slide Deck
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Social Media Road Map Slide Deck

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A social media road map presentation to a accompany speech and text. Speech is approximated at http://benlittle.vox.com/library/post/social-media-marketing-roadmap.html

A social media road map presentation to a accompany speech and text. Speech is approximated at http://benlittle.vox.com/library/post/social-media-marketing-roadmap.html

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  • 1. Social Media Roadmap
  • 2. A conceptual strategy for personal or professional marketing through social media. Social Media Roadmap
  • 3. <ul><li>Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. </li></ul><ul><li>Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. </li></ul>Definition source: www.wikipedia.com What is Social Media?
  • 4. <ul><li>≈ 90% of B2B decision makers </li></ul><ul><li>≈ 80% of internet users ages 18 to 26 </li></ul><ul><li>≈ 50% of internet users ages 27 to 50 </li></ul><ul><li>≈ 30% of small business owners </li></ul>Statistics courtesy of Warrilow & Co., KnowledgeStorm, and Forrester Research Who is Participating (U.S.A.)
  • 5. Social Media Process
  • 6. Evaluate the Landscape <ul><li>Identify relevant topics </li></ul><ul><li>Identify influential users </li></ul><ul><li>Identify influential channels </li></ul><ul><li>Set expectations </li></ul><ul><li>Predict challenges </li></ul>
  • 7. Develop a Strategy <ul><li>Engage </li></ul><ul><ul><li>Increase brand loyalty </li></ul></ul><ul><ul><li>WOM & viral marketing </li></ul></ul><ul><li>Communicate </li></ul><ul><ul><li>Voice of the customer </li></ul></ul><ul><ul><li>Pulse of stakeholders (employees, investors, customers) </li></ul></ul><ul><li>Expose </li></ul><ul><ul><li>Add visibility and transparency to your brand </li></ul></ul><ul><ul><li>Give your brand presence and personality </li></ul></ul><ul><li>Collaborate </li></ul><ul><ul><li>Product development </li></ul></ul><ul><ul><li>Creative direction </li></ul></ul>Set Specific Goals
  • 8. Develop a Strategy <ul><li>Fear </li></ul><ul><ul><li>Lack of control </li></ul></ul><ul><ul><li>Fear of criticism </li></ul></ul><ul><ul><li>Fear over privacy concerns </li></ul></ul><ul><li>Resource scarcity </li></ul><ul><ul><li>Subject matter experts have primary business goals </li></ul></ul><ul><ul><li>There is a required minimum investment to succeed </li></ul></ul><ul><li>Now develop guidelines to help control the risks & challenges. </li></ul>Identify Challenges
  • 9. Develop a Strategy <ul><li>Positive / negative coverage </li></ul><ul><li>RSS subscriptions </li></ul><ul><li>Bookmarks </li></ul><ul><li>Presence on other sites </li></ul><ul><li>digg Facebook </li></ul><ul><li>Technorati del.icio.us </li></ul><ul><li>Message amplification </li></ul><ul><li>Mention on other blogs </li></ul><ul><li>Referrals Wiki entries </li></ul><ul><li>Visitors </li></ul>Establish Metrics
  • 10. Build a Relevant Presence <ul><li>Share expertise </li></ul><ul><li>Invite other professionals in your organization to </li></ul><ul><li>share in content creation. Make them marketers. </li></ul><ul><li>Participate </li></ul><ul><li>Establish profiles </li></ul><ul><li>Comment, comment, comment </li></ul><ul><li>Share well with others </li></ul><ul><li>Reach out </li></ul><ul><li>Build relationships with influential users. </li></ul>
  • 11.  
  • 12. There are many options. Start small. Choose your targets.
  • 13. Develop the Community <ul><li>Decide on your mix </li></ul><ul><li>Build your own platforms </li></ul><ul><li>Public / Private Online Communities </li></ul><ul><li>Blogs Vlogs </li></ul><ul><li>Forums Podcasts </li></ul><ul><li>Networking groups (on existing platforms) </li></ul>
  • 14. Draw in Participants <ul><li>Leverage influential stakeholders </li></ul><ul><li>Use existing infrastructure </li></ul><ul><li>Website Email Signatures </li></ul><ul><li>Newsletter Business Cards </li></ul><ul><li>Tradeshows Brick & Mortar Presence </li></ul><ul><li>Integrate </li></ul><ul><li>Social Media Newsroom </li></ul><ul><li>Social Media Relations with Media Relations </li></ul>
  • 15. Use Your Influence <ul><li>Leverage </li></ul><ul><li>You now have stakeholders who are easy to communicate with. Ask them questions. </li></ul><ul><li>Monitor & moderate </li></ul><ul><li>Harvest the ideas and feedback available </li></ul><ul><li>Know what is going on in your community </li></ul><ul><li>Maintain momentum </li></ul><ul><li>Don’t treat your social media presence as an advertising opportunity. </li></ul><ul><li>Keep feeding relevant content if you have chosen platforms such as blogging. Provide a transition if you plan to change venues. </li></ul>
  • 16. Repeat <ul><li>Adapt </li></ul><ul><li>Things may change along the way. </li></ul><ul><li>Evolve </li></ul><ul><li>Follow the community. It will continue to change. </li></ul><ul><li>Your work is never done </li></ul><ul><li>Tactical roadmaps have a short lifespan. </li></ul><ul><li>Update constantly. </li></ul>
  • 17. <ul><li>Developed and written by </li></ul><ul><li>Ben Little </li></ul><ul><li>benlittle.vox.com </li></ul><ul><li>with the help of bloggers everywhere. </li></ul><ul><li>Public domain map image from first slide courtesy of the US Library of Congress </li></ul><ul><li>Collection of Web 2.0 logos on slide 11 were collected at http://www.go2web20.net/ </li></ul>

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