iLoveBolly Drupal Case Study I Love Bolly

iLoveBolly – A social network for Indian Entertainment
A Drupal Case Study from Blisstering Solutions
Sunit Gala
sunit.gala @ blisstering.com
650-302-4988
6 th June 2009

Agenda
Vision – What is our longer term goal
Drupal and World 2.0
iLoveBolly.com – Case study of a consumer site
Architectural Overview
A few interesting features
3 rd party integration
Future Plans
Contributing back to the Community
Summary
Questions
… and Thanks in Advance

Vision
We believe that the distinction between structured and unstructured data causes information to be grossly under-utilized.
Therefore our longer term goal is to eliminate both the cognitive and computing distinction between these two types of data.
This will lead to better processing of the information, and therefore better decision making.

Web 2.0, Health 2.0, Business 2.0, BI 2.0 …
What does this convergence of structured and unstructured information mean?
Homo Non-technicalis can actually get information in a way that can be understood and thus utilized … and eliminate whispering games
What are the components of such a converged a system or environment?
Databases, Documents, Glueware, ERP/CRM/Apps,BI, …, CMS / Portal
What kind of problems will it help us solve?
We are talking about filling a cognitive gap …
Where does Drupal fit into all of this?
It’s all about findability and usability

Drupal Case study – iLoveBolly
Today
Social Network for Indian Entertainment Content
What does this have to do with Drupal and World 2.0?

iLoveBolly Architectural Overview
What can you do on the site?
Information Architecture of a few components:
Movies
Songs
Celebrities
How it all comes together, or What can you do on the site?
Examples of third party integration
News
Youtube / Flickr
FaceBook
Orkut / iGoogle

A few Features on the Site And more … News Groups & Fan Clubs TV Serials Ads Forums Movies & Songs Bets Polls & Quizzes

Structure for Movies Picture Gallery Video Gallery Plot Quotes Trivia Fan Club Reviews Comments Songs Rating Production Details Cast & Crew Movies

Structure for Songs Songs Comments Rating Lyrics Crew Video Download Streaming Coming soon

Structure for Celebrities Are You this celebrity? Celebrities Picture Gallery Video Gallery Fan Club Reviews Comments Rating Details 360 0 Profile Commercial Advertisements TV Serials Audiography Filmography News

So what can you do on iLoveBolly? User Profile Buddylist Bolly Bux Private Messaging Groups Favorites Bookmarks Share Rate Review Comment Blog/Forum Past & Future Movie History Poll/Quiz/Bet

Entertainment News from a media partner
Categorized into sections like Bollywood, Hollywood, Reviews, Television, Interviews, Music, Fashion
Aggregation of Indian Entertainment News from various sources
Aggregation of breaking Indian News from various sources
3 rd Party Integration: News

YouTube API
Allow users to add videos from YouTube
Integrate songs with videos by finding the best match from YouTube
3 rd Party Integration:

Existing Invite module allows users to invite people by typing in the email addresses.
PLAXO widget allows them to import all or some contacts from their Gmail, Yahoo, AOL or even Outlook.

TRYNT Web Services
Non-Indian Movie Favorites
Link from IMDB
Goal : Complete Entertainment Profile

Bollywood Quiz on FaceBook 3 rd Party Integration:

Building a social network around Movies, Celebrities, TV Shows
Join a Fan Club
Manage your account : Email Notifications each time there is new content on the fan club, or there’s an event
Invite your Friends in the Fan Club
Start Discussions, Take Polls, Upload Images in the Fan Club
Subscribe for posts within a Fan Club
Get notified when it’s your favorite celebrity’s birthday or anniversary
If you are a celebrity, you can take control of your own fan club page after the due approval process
Aggregate news, images, videos related to the celebrity or movie
Upload your own videos and images
Each user can start one or more Groups with all of the above capabilities.
A few features: Fan Clubs

User interface provides easy access to all the features in the Fan Club

A few features: Search
We modified Drupal’s core search so that users could search for movies and other content in useful ways
There are some examples on the next page
Bear in mind that search in Drupal 5 or 6 does not yet scale to massive numbers of nodes
Also, every additional term in the search string adds a join
We plan to evaluate Apache/Solr for performance
Google Custom Search can also be a good option for some applications

Search for all movies with actors Amitabh Bachchan and Dharmendra
Type "Amitabh Bachchan Dharmendra" in the search box and choose Movies in the category box.
http://www.iLoveBolly.com/find?filter0=amitabh+bachchan+dharmendra&filte...
Search for alll movies with singer Kishore Kumar in which Hemant Kumar has also sung songs
Type "hemant kishore kumar" in search box any choose Movies in category list box.
http://www.iLoveBolly.com/find?filter0=hemant+kishore+kumar&filter1=movi...
Search for all movies in the year 2008 in which the actress Katrina Kaif has acted.
Type "Katrina Kaif 2008" in the search box and choose Movies in category listbox.
http://www.ilovebolly.com/find?filter0=katrina+kaif+2008&filter1=movie
Search for all songs by singer Sonu Nigam with "chand" (means moon in Hindi) in its lyrics
Type "chand sonu nigam" in search box any choose Songs in category list box.
http://www.iLoveBolly.com/find?filter0=chand+sonu+nigam&filter1=song&sub...
Search for all Action movies featuringthe actor Akshay Kumar
Type "action akshay" in search box any choose Movies in category list box.
http://www.iLoveBolly.com/find?filter0=action+akshay&filter1=movie&submi...
Search for all Romantic songs by singer Mukesh featuring the actor Amitabh
Type "Romantic Amitabh Mukesh" in search box any choose Songs in category list box.
http://www.iLoveBolly.com/find?filter0=romantic+Amitabh+mukesh&filter1=s...
A few features: Search

Deep Cinema Portal for Indian Movies
OPPORTUNITIES
Global audience, made reachable by Internet
Vast market size, and rapidly growing
Massive availability of smart phones with MP3 capability
Opportunity in providing services to 2 distinct audiences:
Anyone interested in high quality Indian cinema, regardless of language
Providing value-added services for a fee to Professionals who participate in Indian Cinema
Revenue Options of the iLoveBolly Platform iLoveBolly Platform

Future Plans
Features and Ports:
Open Social
iPhone / BB / Android / Symbian / BREW / J2ME
Classidfied Ads
Directory of Indian Media Companies
Music
E-Commerce
Bet module
Movie history module
Anything else the community finds interesting

Drupal Case study – iLoveBolly
Today
Social Network for Indian Entertainment Content
Eventually
iLoveBolly will be an online, mobile and IPTV destination where fans can find, share and enjoy Indian entertainment
What does this have to do with Drupal and World 2.0?
We expect to use Drupal as a key vehicle to present an integrated view to users of these disparate systems and networks to make this eventual goal a reality.

Summary
Vision – our longer term goal
iLoveBolly.com – Case study of a consumer site
Architectural Overview
A few interesting features
3 rd party integration
Future Plans
Questions
… and Thanks in Advance!

iLoveBolly – A social network for Indian Entertainment
A Drupal Case Study from Blisstering Solutions
Sunit Gala
sunit.gala @ blisstering.com
650-302-4988
6 th June 2009

Typical Enterprise Environment Multi-component, Non-integrated
Protracted, complex implementation
Escalating maintenance costs
Incomplete solution
Promotes information silos
Reporting Engine Name/Address Scrubbing Transformation Engine Security? Query & Analysis Database OLAP Engine Analytic Apps Reporting Engine Enterprise Reporting Por tal ETL Tool Transformation Engine Mining Engine

Drupal and World 2.0 (cont’d) Contextual Glueware (no 1—1 adapters) Search Warehouse KPI Reporting Creating Insight Actionable Insight Insight Resolution Administration Information Architecture Applications Applications Applications Presentation Layer Information OLTP Data OLTP Data OLTP Data

Alexa Ranking of iLoveBolly.com

http://www.slideshare.net	11
http://www.opencomputinginstitute.com	7
http://www.fachak.com	1
http://imc-dev.com	1

iLoveBolly Drupal Case Study I Love Bolly

by Sunit Gala on Jun 09, 2009

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iLoveBolly Drupal Case Study I Love Bolly — Presentation Transcript