iLoveBolly – A social network for Indian Entertainment <ul><li>A Drupal Case Study from Blisstering Solutions </li></ul><u...
Agenda <ul><li>Vision – What is our longer term goal </li></ul><ul><li>Drupal and World 2.0 </li></ul><ul><li>iLoveBolly.c...
Vision <ul><li>We believe that the distinction between structured and unstructured data causes information to be grossly u...
Drupal and World 2.0 <ul><li>Web 2.0, Health 2.0, Business 2.0, BI 2.0 … </li></ul><ul><li>What does this convergence of s...
Drupal Case study – iLoveBolly <ul><li>Today </li></ul><ul><li>Social Network for Indian Entertainment Content </li></ul><...
iLoveBolly Architectural Overview <ul><li>What can you do on the site? </li></ul><ul><li>Information Architecture of a few...
A few Features on the Site And more … News Groups & Fan Clubs TV Serials Ads Forums Movies & Songs Bets Polls & Quizzes
Structure for Movies Picture Gallery Video Gallery Plot Quotes Trivia Fan Club Reviews Comments Songs Rating Production De...
Structure for Songs Songs Comments Rating Lyrics Crew Video Download Streaming Coming soon
Structure for Celebrities Are You this celebrity? Celebrities Picture Gallery Video Gallery Fan Club Reviews Comments Rati...
So what can you do on iLoveBolly? User Profile Buddylist Bolly Bux Private Messaging Groups Favorites Bookmarks Share Rate...
<ul><li>Entertainment News from a media partner </li></ul><ul><ul><li>Categorized into sections like Bollywood, Hollywood,...
YouTube API <ul><li>Allow users to add videos from YouTube </li></ul><ul><li>Integrate songs with videos by finding the be...
<ul><li>Existing Invite module allows users to invite people by typing in the email addresses. </li></ul><ul><li>PLAXO wid...
TRYNT Web Services <ul><li>Non-Indian Movie Favorites </li></ul><ul><li>Link from IMDB </li></ul><ul><li>Goal : Complete E...
Bollywood Quiz on FaceBook 3 rd  Party Integration:
Building a social network around Movies, Celebrities, TV Shows <ul><li>Join a Fan Club </li></ul><ul><li>Manage your accou...
User interface provides easy access to all the features in the Fan Club
A few features: Search <ul><li>We modified Drupal’s core search so that users could search for movies and other content in...
<ul><ul><li>Search for all movies with  actors  Amitabh Bachchan and Dharmendra </li></ul></ul><ul><ul><li>Type &quot;Amit...
Deep Cinema Portal for Indian Movies <ul><li>OPPORTUNITIES </li></ul><ul><li>Global audience, made reachable by Internet <...
Future Plans <ul><li>Features and Ports: </li></ul><ul><li>Open Social </li></ul><ul><li>iPhone / BB / Android / Symbian /...
Drupal Case study – iLoveBolly <ul><li>Today </li></ul><ul><li>Social Network for Indian Entertainment Content </li></ul><...
Summary <ul><li>Vision – our longer term goal </li></ul><ul><li>Drupal and World 2.0 </li></ul><ul><li>iLoveBolly.com – Ca...
iLoveBolly – A social network for Indian Entertainment <ul><li>A Drupal Case Study from Blisstering Solutions </li></ul><u...
Typical Enterprise Environment Multi-component, Non-integrated <ul><li>Protracted, complex implementation  </li></ul><ul><...
Drupal and World 2.0 (cont’d) Contextual Glueware (no 1—1 adapters) Search Warehouse KPI Reporting Creating Insight Action...
Alexa Ranking of iLoveBolly.com
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  • iLoveBolly Drupal Case Study I Love Bolly

    1. 1. iLoveBolly – A social network for Indian Entertainment <ul><li>A Drupal Case Study from Blisstering Solutions </li></ul><ul><li>Sunit Gala </li></ul><ul><li>sunit.gala @ blisstering.com </li></ul><ul><li>650-302-4988 </li></ul><ul><li>6 th June 2009 </li></ul>
    2. 2. Agenda <ul><li>Vision – What is our longer term goal </li></ul><ul><li>Drupal and World 2.0 </li></ul><ul><li>iLoveBolly.com – Case study of a consumer site </li></ul><ul><ul><li>Architectural Overview </li></ul></ul><ul><ul><li>A few interesting features </li></ul></ul><ul><ul><li>3 rd party integration </li></ul></ul><ul><ul><li>Future Plans </li></ul></ul><ul><ul><li>Contributing back to the Community </li></ul></ul><ul><li>Summary </li></ul><ul><li>Questions </li></ul><ul><li>… and Thanks in Advance </li></ul>
    3. 3. Vision <ul><li>We believe that the distinction between structured and unstructured data causes information to be grossly under-utilized. </li></ul><ul><li>Therefore our longer term goal is to eliminate both the cognitive and computing distinction between these two types of data. </li></ul><ul><li>This will lead to better processing of the information, and therefore better decision making. </li></ul>
    4. 4. Drupal and World 2.0 <ul><li>Web 2.0, Health 2.0, Business 2.0, BI 2.0 … </li></ul><ul><li>What does this convergence of structured and unstructured information mean? </li></ul><ul><ul><li>Homo Non-technicalis can actually get information in a way that can be understood and thus utilized … and eliminate whispering games </li></ul></ul><ul><li>What are the components of such a converged a system or environment? </li></ul><ul><ul><li>Databases, Documents, Glueware, ERP/CRM/Apps,BI, …, CMS / Portal </li></ul></ul><ul><li>What kind of problems will it help us solve? </li></ul><ul><ul><li>We are talking about filling a cognitive gap … </li></ul></ul><ul><li>Where does Drupal fit into all of this? </li></ul><ul><ul><li>It’s all about findability and usability </li></ul></ul>
    5. 5. Drupal Case study – iLoveBolly <ul><li>Today </li></ul><ul><li>Social Network for Indian Entertainment Content </li></ul><ul><li>What does this have to do with Drupal and World 2.0? </li></ul>
    6. 6. iLoveBolly Architectural Overview <ul><li>What can you do on the site? </li></ul><ul><li>Information Architecture of a few components: </li></ul><ul><ul><li>Movies </li></ul></ul><ul><ul><li>Songs </li></ul></ul><ul><ul><li>Celebrities </li></ul></ul><ul><li>How it all comes together, or What can you do on the site? </li></ul><ul><li>Examples of third party integration </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Youtube / Flickr </li></ul></ul><ul><ul><li>FaceBook </li></ul></ul><ul><ul><li>Orkut / iGoogle </li></ul></ul>
    7. 7. A few Features on the Site And more … News Groups & Fan Clubs TV Serials Ads Forums Movies & Songs Bets Polls & Quizzes
    8. 8. Structure for Movies Picture Gallery Video Gallery Plot Quotes Trivia Fan Club Reviews Comments Songs Rating Production Details Cast & Crew Movies
    9. 9. Structure for Songs Songs Comments Rating Lyrics Crew Video Download Streaming Coming soon
    10. 10. Structure for Celebrities Are You this celebrity? Celebrities Picture Gallery Video Gallery Fan Club Reviews Comments Rating Details 360 0 Profile Commercial Advertisements TV Serials Audiography Filmography News
    11. 11. So what can you do on iLoveBolly? User Profile Buddylist Bolly Bux Private Messaging Groups Favorites Bookmarks Share Rate Review Comment Blog/Forum Past & Future Movie History Poll/Quiz/Bet
    12. 12. <ul><li>Entertainment News from a media partner </li></ul><ul><ul><li>Categorized into sections like Bollywood, Hollywood, Reviews, Television, Interviews, Music, Fashion </li></ul></ul><ul><li>Aggregation of Indian Entertainment News from various sources </li></ul><ul><li>Aggregation of breaking Indian News from various sources </li></ul>3 rd Party Integration: News
    13. 13. YouTube API <ul><li>Allow users to add videos from YouTube </li></ul><ul><li>Integrate songs with videos by finding the best match from YouTube </li></ul>3 rd Party Integration:
    14. 14. <ul><li>Existing Invite module allows users to invite people by typing in the email addresses. </li></ul><ul><li>PLAXO widget allows them to import all or some contacts from their Gmail, Yahoo, AOL or even Outlook. </li></ul>3 rd Party Integration:
    15. 15. TRYNT Web Services <ul><li>Non-Indian Movie Favorites </li></ul><ul><li>Link from IMDB </li></ul><ul><li>Goal : Complete Entertainment Profile </li></ul>3 rd Party Integration:
    16. 16. Bollywood Quiz on FaceBook 3 rd Party Integration:
    17. 17. Building a social network around Movies, Celebrities, TV Shows <ul><li>Join a Fan Club </li></ul><ul><li>Manage your account : Email Notifications each time there is new content on the fan club, or there’s an event </li></ul><ul><li>Invite your Friends in the Fan Club </li></ul><ul><li>Start Discussions, Take Polls, Upload Images in the Fan Club </li></ul><ul><li>Subscribe for posts within a Fan Club </li></ul><ul><li>Get notified when it’s your favorite celebrity’s birthday or anniversary </li></ul><ul><li>If you are a celebrity, you can take control of your own fan club page after the due approval process </li></ul><ul><li>Aggregate news, images, videos related to the celebrity or movie </li></ul><ul><li>Upload your own videos and images </li></ul><ul><li>Each user can start one or more Groups with all of the above capabilities. </li></ul>A few features: Fan Clubs
    18. 18. User interface provides easy access to all the features in the Fan Club
    19. 19. A few features: Search <ul><li>We modified Drupal’s core search so that users could search for movies and other content in useful ways </li></ul><ul><li>There are some examples on the next page </li></ul><ul><li>Bear in mind that search in Drupal 5 or 6 does not yet scale to massive numbers of nodes </li></ul><ul><li>Also, every additional term in the search string adds a join </li></ul><ul><li>We plan to evaluate Apache/Solr for performance </li></ul><ul><li>Google Custom Search can also be a good option for some applications </li></ul>
    20. 20. <ul><ul><li>Search for all movies with actors Amitabh Bachchan and Dharmendra </li></ul></ul><ul><ul><li>Type &quot;Amitabh Bachchan Dharmendra&quot; in the search box and choose Movies in the category box. </li></ul></ul><ul><ul><li>http://www.iLoveBolly.com/find?filter0=amitabh+bachchan+dharmendra&filte... </li></ul></ul><ul><ul><li>Search for alll movies with singer Kishore Kumar in which Hemant Kumar has also sung songs </li></ul></ul><ul><ul><li>Type &quot;hemant kishore kumar&quot; in search box any choose Movies in category list box. </li></ul></ul><ul><ul><li>http://www.iLoveBolly.com/find?filter0=hemant+kishore+kumar&filter1=movi... </li></ul></ul><ul><ul><li>Search for all movies in the year 2008 in which the actress Katrina Kaif has acted. </li></ul></ul><ul><ul><li>Type &quot;Katrina Kaif 2008&quot; in the search box and choose Movies in category listbox. </li></ul></ul><ul><ul><li>http://www.ilovebolly.com/find?filter0=katrina+kaif+2008&filter1=movie </li></ul></ul><ul><ul><li>Search for all songs by singer Sonu Nigam with &quot;chand&quot; (means moon in Hindi) in its lyrics </li></ul></ul><ul><ul><li>Type &quot;chand sonu nigam&quot; in search box any choose Songs in category list box. </li></ul></ul><ul><ul><li>http://www.iLoveBolly.com/find?filter0=chand+sonu+nigam&filter1=song&sub... </li></ul></ul><ul><ul><li>Search for all Action movies featuringthe actor Akshay Kumar </li></ul></ul><ul><ul><li>Type &quot;action akshay&quot; in search box any choose Movies in category list box. </li></ul></ul><ul><ul><li>http://www.iLoveBolly.com/find?filter0=action+akshay&filter1=movie&submi... </li></ul></ul><ul><ul><li>Search for all Romantic songs by singer Mukesh featuring the actor Amitabh </li></ul></ul><ul><ul><li>Type &quot;Romantic Amitabh Mukesh&quot; in search box any choose Songs in category list box. </li></ul></ul><ul><ul><li>http://www.iLoveBolly.com/find?filter0=romantic+Amitabh+mukesh&filter1=s... </li></ul></ul>A few features: Search
    21. 21. Deep Cinema Portal for Indian Movies <ul><li>OPPORTUNITIES </li></ul><ul><li>Global audience, made reachable by Internet </li></ul><ul><li>Vast market size, and rapidly growing </li></ul><ul><li>Massive availability of smart phones with MP3 capability </li></ul><ul><li>Opportunity in providing services to 2 distinct audiences: </li></ul><ul><ul><li>Anyone interested in high quality Indian cinema, regardless of language </li></ul></ul><ul><ul><li>Providing value-added services for a fee to Professionals who participate in Indian Cinema </li></ul></ul>Revenue Options of the iLoveBolly Platform iLoveBolly Platform
    22. 22. Future Plans <ul><li>Features and Ports: </li></ul><ul><li>Open Social </li></ul><ul><li>iPhone / BB / Android / Symbian / BREW / J2ME </li></ul><ul><li>Classidfied Ads </li></ul><ul><li>Directory of Indian Media Companies </li></ul><ul><li>Music </li></ul><ul><li>E-Commerce </li></ul><ul><li>Contributing back to the Community </li></ul><ul><li>Bet module </li></ul><ul><li>Movie history module </li></ul><ul><li>Anything else the community finds interesting </li></ul>
    23. 23. Drupal Case study – iLoveBolly <ul><li>Today </li></ul><ul><li>Social Network for Indian Entertainment Content </li></ul><ul><li>Eventually </li></ul><ul><li>iLoveBolly will be an online, mobile and IPTV destination where fans can find, share and enjoy Indian entertainment </li></ul><ul><li>What does this have to do with Drupal and World 2.0? </li></ul><ul><li>We expect to use Drupal as a key vehicle to present an integrated view to users of these disparate systems and networks to make this eventual goal a reality. </li></ul>
    24. 24. Summary <ul><li>Vision – our longer term goal </li></ul><ul><li>Drupal and World 2.0 </li></ul><ul><li>iLoveBolly.com – Case study of a consumer site </li></ul><ul><ul><li>Architectural Overview </li></ul></ul><ul><ul><li>A few interesting features </li></ul></ul><ul><ul><li>3 rd party integration </li></ul></ul><ul><ul><li>Future Plans </li></ul></ul><ul><ul><li>Contributing back to the Community </li></ul></ul><ul><li>Questions </li></ul><ul><li>… and Thanks in Advance! </li></ul>
    25. 25. iLoveBolly – A social network for Indian Entertainment <ul><li>A Drupal Case Study from Blisstering Solutions </li></ul><ul><li>Sunit Gala </li></ul><ul><li>sunit.gala @ blisstering.com </li></ul><ul><li>650-302-4988 </li></ul><ul><li>6 th June 2009 </li></ul>
    26. 26. Typical Enterprise Environment Multi-component, Non-integrated <ul><li>Protracted, complex implementation </li></ul><ul><li>Escalating maintenance costs </li></ul><ul><li>Incomplete solution </li></ul><ul><ul><li>Promotes information silos </li></ul></ul>Reporting Engine Name/Address Scrubbing Transformation Engine Security? Query & Analysis Database OLAP Engine Analytic Apps Reporting Engine Enterprise Reporting Por tal ETL Tool Transformation Engine Mining Engine
    27. 27. Drupal and World 2.0 (cont’d) Contextual Glueware (no 1—1 adapters) Search Warehouse KPI Reporting Creating Insight Actionable Insight Insight Resolution Administration Information Architecture Applications Applications Applications Presentation Layer Information OLTP Data OLTP Data OLTP Data
    28. 28. Alexa Ranking of iLoveBolly.com
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