It’s a culture thing Web 2.0 and Social Media in government Twitter hashtag #mo_gov

Web 2.0 and Social Media in government

Who are these guys? Joshua Bullock Web Developer Missouri Department of Conservation Kirk Keller Technology Services Supervisor Missouri Department of Conservation Twitter hashtag #mo_gov

What is social networking? Twitter hashtag #mo_gov

What are social networks? Twitter hashtag #mo_gov

“ An association of people drawn together by family, work or hobby.” - PC Magazine Twitter hashtag #mo_gov

“ An association of people drawn together by family, work or hobby.”

- PC Magazine

What are the tools? Twitter hashtag #mo_gov

Conversation Prism http://conversationprism.com http://conversationprism.com

What do we focus on?

Why should we use social media? Twitter hashtag #mo_gov

$$$ How much? Twitter hashtag #mo_gov

$$$ They’re free! Twitter hashtag #mo_gov

Offset Negative PR Twitter hashtag #mo_gov

Best Buy Twitter hashtag #mo_gov

ihatebestbuy.com Twitter hashtag #mo_gov

Yourlogomakesmebarf.com

Yourlogomakesmebarf.com Twitter hashtag #mo_gov

Yourlogomakesmebarf.com ...we can use this!

Why shouldn’t we use social media? Twitter hashtag #mo_gov

Two main reasons IT doesn’t embrace social networking Twitter hashtag #mo_gov

Two main reasons IT doesn’t embrace social networking

“ They’ll compromise our security.” - Random IT Manager Twitter hashtag #mo_gov

“ They’ll drain worker productivity.” - Random HR Manager Twitter hashtag #mo_gov

“ They’ll drain worker productivity.”

- Random HR Manager

Why their wrong... Twitter hashtag #mo_gov

Twitter hashtag #mo_gov

“ [Social media sites] do not pose any greater risk than most chat rooms or other online communities.” - United States Air Force Twitter hashtag #mo_gov

“ [Social media sites] do not pose any greater risk than most chat rooms or other online communities.”

- United States Air Force

“ Social networking helps three Canadian companies boost productivity.” - IT Business.ca Twitter hashtag #mo_gov

“ Social networking helps three Canadian companies boost productivity.”

- IT Business.ca

one of the world’s largest services firms worldwide revenues of $28 billion employed over 146,000 people in 50 countries Twitter hashtag #mo_gov

one of the world’s largest services firms

worldwide revenues of $28 billion

employed over 146,000 people

in 50 countries

Third reason... ...we don’t want to talk to the public. Twitter hashtag #mo_gov

...we don’t want to talk to the public.

Email (voicemail) control

Social Media and IT It’s not about technology, it’s about culture Social media requires cultural and staff investment Business behaviors must change to mitigate this investment Changing business behaviors will impact IT Effect social media use requires IT & business coordination

It’s not about technology, it’s about culture

Social media requires cultural and staff investment

Business behaviors must change to mitigate this investment

Changing business behaviors will impact IT

Effect social media use requires IT & business coordination

Wrapping up Twitter hashtag #mo_gov

See for yourself google.com youtube.com facebook.com twitter.com flickr.com govloop.com blogspot.com

Thank you Joshua Bullock Web Developer Gmail/AIM/Twitter: blisster138 Kirk Keller Technology Services Supervisor Email: [email_address] Twitter hashtag #mo_gov