It's a Culture Thing - Web 2.0 and Social Media Government

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From the Missouri Digital Government Summit. Government is changing fast. Pressures are mounting to adopt Web 2.0 tools, to be more inclusive with the public, and to be more open and transparent. …

From the Missouri Digital Government Summit. Government is changing fast. Pressures are mounting to adopt Web 2.0 tools, to be more inclusive with the public, and to be more open and transparent. These tools and approaches offer tremendous power for relatively little investment but at the same time they raise a host of issues and challenges. This session discusses the “how, what, when and where” of Government 2.0 and how you can get in front of it.

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  • 1. It’s a culture thing
    • Web 2.0 and Social Media in government
    Twitter hashtag #mo_gov
  • 2. Who are these guys? Joshua Bullock Web Developer Missouri Department of Conservation Kirk Keller Technology Services Supervisor Missouri Department of Conservation Twitter hashtag #mo_gov
  • 3. What is social networking? Twitter hashtag #mo_gov
  • 4. What are social networks? Twitter hashtag #mo_gov
  • 5.
    • “ An association of people drawn together by family, work or hobby.”
    • - PC Magazine
    Twitter hashtag #mo_gov
  • 6. What are the tools? Twitter hashtag #mo_gov
  • 7. Conversation Prism http://conversationprism.com http://conversationprism.com
  • 8. What do we focus on?
  • 9. Why should we use social media? Twitter hashtag #mo_gov
  • 10. $$$ How much? Twitter hashtag #mo_gov
  • 11. $$$ They’re free! Twitter hashtag #mo_gov
  • 12. Offset Negative PR Twitter hashtag #mo_gov
  • 13. Best Buy Twitter hashtag #mo_gov
  • 14. ihatebestbuy.com Twitter hashtag #mo_gov
  • 15. Yourlogomakesmebarf.com
  • 16. Yourlogomakesmebarf.com Twitter hashtag #mo_gov
  • 17. Yourlogomakesmebarf.com ...we can use this!
  • 18. Why shouldn’t we use social media? Twitter hashtag #mo_gov
  • 19.
    • Two main reasons IT doesn’t embrace social networking
    Twitter hashtag #mo_gov
  • 20. “ They’ll compromise our security.” - Random IT Manager Twitter hashtag #mo_gov
  • 21.
    • “ They’ll drain worker productivity.”
    • - Random HR Manager
    Twitter hashtag #mo_gov
  • 22. Why their wrong... Twitter hashtag #mo_gov
  • 23. Twitter hashtag #mo_gov
  • 24.
    • “ [Social media sites] do not pose any greater risk than most chat rooms or other online communities.”
    • - United States Air Force
    Twitter hashtag #mo_gov
  • 25.
    • “ Social networking helps three Canadian companies boost productivity.”
    • - IT Business.ca
    Twitter hashtag #mo_gov
  • 26.
    • one of the world’s largest services firms
    • worldwide revenues of $28 billion
    • employed over 146,000 people
    • in 50 countries
    Twitter hashtag #mo_gov
  • 27. Third reason...
    • ...we don’t want to talk to the public.
    Twitter hashtag #mo_gov
  • 28. Email (voicemail) control
  • 29. Social Media and IT
    • It’s not about technology, it’s about culture
    • Social media requires cultural and staff investment
    • Business behaviors must change to mitigate this investment
    • Changing business behaviors will impact IT
    • Effect social media use requires IT & business coordination
  • 30. Wrapping up Twitter hashtag #mo_gov
  • 31. See for yourself google.com youtube.com facebook.com twitter.com flickr.com govloop.com blogspot.com
  • 32. Thank you Joshua Bullock Web Developer Gmail/AIM/Twitter: blisster138 Kirk Keller Technology Services Supervisor Email: [email_address] Twitter hashtag #mo_gov