Diamond Geezer
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Diamond Geezer

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Diamond Geezer Diamond Geezer Presentation Transcript

  • What has happened?
  • Google Penguin
  • Earlier this year, Google updated its searchengine algorithm – the method with which ituses to calculate its results page. This change isknown as the Penguin update. Here’s somebackground on what this means.
  • http://www.sacbee.com/2012/06/06/4542201/google-updates-force- reputation.html
  • http://www.cnbc.com/id/47413065/Google_s_Penguin_Freezing_Out_Small_ Business_Searches
  • What does this mean for DiamondGeezer?
  • Since the Penguin update, rankings have fallen heavily.Here is a list of the possible triggers.• Links from poor quality or irrelevant sites• Keyword stuffing or excessive on page optimisation• Excessive duplicate content• Thin content, or pages that not updated regularly• A high percentage of keyword rich anchor text in inbound links
  • The first three points are not relevant to yoursite. However, the second two look to be thesource of the issue.
  • Thin content
  • While the site is well designed, there is littlecontent on each page. Let’s take this page as anexample:http://www.diamondgeezer.com/wedding-rings/
  • Word count: 485
  • Now, let’s compare that to the #1 result for‘wedding rings’:http://www.weddingrings-direct.com/
  • Word count: 2579
  • As you can see, the second site has around 5 times the content.
  • Anchor text distribution
  • Going back tohttp://www.diamondgeezer.com/wedding-rings/, wecan see that the term ‘wedding rings’ dominates thepage’s inbound links.
  • So, what’s next?
  • Content Marketing
  • Over the next few months, our suggestion is notjust to improve pages suchhttp://www.diamondgeezer.com/wedding-rings/for SEO, but to build them into a leadingresource.As this infographic suggests, becoming anauthority in its niche is the way forward.
  • To improve the pages, videos, images etc will beadded, along with ‘how to’ guides, articles andother useful resources.
  • Our intention, simply, is to make them the beston the web.
  • Why us?
  • In this new climate, we believe that we are bestpositioned to not just meet Google’s newrequirements, but exceed them.Our team of writers have won numerousawards, published novels, blogs and works ofnon-fiction, and taught and lectured all over theworld.
  • We appreciate that this is a major difference toour previous proposal. However, we firmlybelieve that this is the most effective way goingforward.