Enterprise2.0 -
The Age of Social Productivity

“Architecture of participation”
…encourage users to actively contribute
content, to share information, to collaborate and
to add value... Being participation
centered, Web2.0 applications are often
referred to as Social Software or Social
Media.
(Dion Hinchcliff)

Social Media Tools

Blogs

Wikis

Social Bookmarking

Social Networks

Twitter

Dell Is Collaborating With Its
Customers

Starbucks Do So Too

Web/Enterprise2.0 Can Bring
Real Change To The
Organization

Enterprise2.0 Examples

Corporate Social Networking

Enterprise2.0 Portal

Collaboration Portal

Wiki Based Portal

Corporate Brainstorming

Organizational Benefits

Knowledge Management
• Connect the scattered corporate knowledge
sources
• Enable cross-corporate flow of knowledge
• Grasp on unstructured information
• Catch up with current trends
• Connect employees with shared fields of interest

Search
Search within the corporate social layer
delivers better results.

Internal Communication
• Turning the Corporate portal more relevant for
employees.
• Keep employees aligned around corporate
messages
• Giving employees the means to stand out
• Increasing employee engagement
• Create a sense of community

Innovation
• Giving each employee the means for
innovation
• Encouraging communal creativity

HR
• Retain high performing employees
• Recruit excellent employees

Case Studies

P&G improved R&D productivity
“…the CEO declared that by the end of 2010, 50% of the
R&D efforts would be successful thus increasing
productivity by 30%. In order to pull this off, the CEO
turned outside the organization for help. That is to
say, he turned to Web 2.0 tools for help and gain
access to the millions of potential contributors.
…The result? More than 35% of the ideas now come
from outside the R&D department and productivity has
soared 60%. Almost 80% of the product launches are
successful as compared to 30% for the industry.”
(Dr. Todd Stephens, Social Software expert, AT&T)

Salesforce.com develop new
feature with customers
In 2006, the company hit on a solution: IdeaExchange, a
groundswell application that enables customers not only
to suggest feature ideas but to vote on them, with the
most popular ideas eventually floating to the top of the
list, while the less popular ones drift away. The
application has been a huge success. Thanks to
it, Salesforce.com was able to ship four new releases
in 2007, in contrast to only two the year before. And
recent releases now contain three times as many
new features as in previous years.
(MIT Sloan)

IBM improved customers relations
and employee productivity
“Social computing has helped IBM become more •
approachable to customers, and more innovative. A
lot of customers interact with specific Lotus
bloggers, asking about features of Lotus products, giving
feedback on how to improve and features they would like
to see. IBM pays attention to this, and a lot of those
suggestions do make it into the products. Social
computing also contributes to employee productivity
by increasing mutual synergy.”
(John Rooney, head of the Technology Innovation Team in IBM)

Productivity driven savings
of $194M per year
(Arjan Radder, IBM)

IBM Technology Adoption Program

AT&T increased employee‟s
engagement
“Our collaborative team and intranet environment •
expanded to 28,000 sites. The social software
emerged as one of the favorite communication
mediums where the wiki pages exceeded 2,500 and we
had over 200 blogs. All of this was accomplished in just
over 6 months while the company went through a major
reorganization.
(Dr. Todd Stephens, Social Software expert, AT&T)

• Over 13,000 Collaborative Sites growing at 76%
• Over 1 Million Documents Housed and Managed
• User Awareness of 86% of Total Population
• Average 3 Million Page View per Month
• Intranet Replacement
• Documented Reduction of Staff (Web
Developers)
• Servers Retired (Cost Transformation)
• Speed of Business and Decision Making

BT is prepared for next generation
employees
“As well as meeting the needs of today‟s workforce, we
are mindful of the needs of those entering the workforce
over the coming years – so called Generation Y – for
whom this technology is second nature and an important
part of how they interact and manage their time. The
extent to which a company adopts user generated
tools is bound to become a barometer of company
culture for those looking for suitable employment in
the future”
(Richard Dennison, Knowledge Management Architect, BT)

• Our experience suggests that it is better to start small with simple
and cheap tools with limited functionality. Let users dictate the
direction and speed of adoption. Allow users to dictate how they are
going to derive value from new tools and don‟t be afraid to shut
down applications that are withering on the vine. Let users play with
new tools as soon as possible, warts and all. We positioned all our
social media tools are „beta‟ applications when they were first
released to set the right user expectations.
• Engage the policy makers as early as possible. Emphasize that
these tools represent an evolution rather than a revolution in the use
of the web. After all, it‟s just another form of content management.

A bit about Blink

Our services
• Enterprise2.0 research and consulting.
• Web / Enterprise2.0 strategy.
• Enterprise2.0 / Web2.0 implementation.

Blink (http://blinkit.co.il)
Address: 7 Bejerano Brothers st., Ramat Gan
Phone: +972-3-6119736
Fax: +972-3-6119767
Email: israel@blinkit.co.il
sagi@blinkit.co.il

Thank you for your time.