Comvention 2010 - Social Media Strategy - By Israel Blechman

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Comvention 2010 - Social Media Strategy - By Israel Blechman

  1. 1. מדיה חברתית : מסע בעקבות הצרכן החדש The Marker COM.VENTION 2010
  2. 2. “… because of the shift away from one-way communication—from marketers to consumers— toward a two-way conversation, marketers need a more systematic way to satisfy customer demands and manage word-of-mouth.” - McKinsey Research, 2010
  3. 3. Source: Marketing's New Key Metric: Engagement, Forrester, 2007
  4. 5. Source: Marketing's New Key Metric: Engagement, Forrester, 2007
  5. 6. Source: The consumer decision journey, McKinsey Quarterly, 2010
  6. 7. האם האסטרטגיה שלכם מותאמת לצרכן החדש ?

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