Advice for Entrepreneurs from an Internet Startup Enthusiast, Brian Link

  • 3,326 views
Uploaded on

Fisher College of Business at The Ohio State University hosted Brian Link to speak to the Fisher Entrepreneurial Association (FEA) about entrepreneurship and his experience with Digg, Toobla, weBuild …

Fisher College of Business at The Ohio State University hosted Brian Link to speak to the Fisher Entrepreneurial Association (FEA) about entrepreneurship and his experience with Digg, Toobla, weBuild and building Internet companies

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
3,326
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
173
Comments
1
Likes
9

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Advice for Entrepreneurs
    • (From an Internet Startup Enthusiast)
    • Brian Link
    • Fisher College of Business,
    • Jan 14, 2010
  • 2. Who am I?
    • Brian Link
      • Currently CEO of Toobla (1 year)
      • Currently Partner at weBuild (1 year)
      • 3 Years at Digg.com (Dev/QA/R&D)
      • CTO at NSB Group (1 year)
      • 13 Years at Cambridge Technology Partners (20 full SDLC)
      • Connect: linkedin.com/in/brianwlink
  • 3. Add Value for Aspiring Entrepreneurs
    • Guts, Culture, Determination
    • Do Something Awesome
    • Pay Attention, Measure and Adjust
    • Lean, Smart, Practical
    • Network, Connections, Advice
    • Pitch Smart, Capital Access Plan
    • Funding and Exits
  • 4. Guts, Culture, Determination
    • Ready to take the leap?
    • Founders matter. True colors shine.
    • Startups take over your life
    • Passion+Persistence > Intelligence
    • It takes time, be realistic, fail fast
    • Flickr, Blogger, Play-doh
  • 5. Do Something Awesome
    • Simple product, great value
    • Solve a critical need, cure a pain
    • Painkillers not Vitamins
    • Make users happy, make money
    • Kill a feature, focus on used features
    • Great product first, then market + $
  • 6. Pay Attention, Measure and Adjust
    • Connect with users, ask questions
    • Do your own support (feel their pain)
    • Identify your critical metrics
    • Activation, Acquisition, Retention, Referral, Revenue
    • Be nimble, adjust, radically if needed
  • 7. Lean, Smart, Practical
    • Hire generalists before specialists
    • Motivate with equity wisely
    • Don’t waste time on lengthy biz plan
    • Find a lawyer that knows startups
    • Innovate to survive, push then test
  • 8. Network, Connections, Advice
    • Who do you know? LinkedIn fanatic
    • Everyone you meet might help you
    • Could you have coffee every morning?
    • First, don’t pitch, ask for advice
    • Build relationships, don’t waste time
  • 9. Pitch Smart, Capital Access Plan
    • Guy Kawasaki’s 10/20/30
    • More on business, less on product
    • Know what you need, plan for it
    • Don’t get hung up on valuation
    • Product roadmap, hiring plan, marketing plan, tight runrate
  • 10. Funding and Exits
    • FFF: Friends, Family and Fools
    • Angels
    • Grants, Programs, Government
    • Venture Capital
    • Preserve % but don’t be stupid
    • twitter.com/blinkdaddy/vc-and-angels
  • 11. People in Columbus
    • twitter.com/cbusimPRessions/columbus
    • thegillespielawgroup.com
  • 12. Resources
    • The Art of the Start
    • Guts and Borrowed Money
    • The Deadline, A Novel about Proj Mgt
    • Tipping Point
    • The Long Tail
    • Viral Loop
    • Tribes
    • The Cluetrain Manifesto
  • 13. Resources
    • http://500hats.typepad.com / Dave McClure - startup metrics for pirates
    • http://www.jasonnazar.com
    • http://venturehacks.com /
    • http://onstartups.com / (triplets list)
    • http://www.paulgraham.com/startuplessons.html
    • http://www.paulgraham.com/really.html
    • http://howardlindzon.com /
    • http://www.avc.com/a_vc/2008/03/startup-advice.html
    • http://www.startuplessonslearned.com /
    • http://startup-marketing.com /
    • http://andrewchenblog.com/list-of-essays