Cross-channel list growing strategy for E-Commerce

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Learn from Blinds.com (and Online Marketing Director Stephanie Pertuit) as we share a case study on growing email lists through cross-channel engagement. …

Learn from Blinds.com (and Online Marketing Director Stephanie Pertuit) as we share a case study on growing email lists through cross-channel engagement.

(warning: this presentation is pirate themed, in honor of International Talk Like a Pirate Day 2013)

Key points online marketing points:

> See the Potential: New customers are at every port!
> Find the Right Crew: Make sure key individuals on team are engaged and available.
> Understand Your Customers by Channel: Learn what treasures engage your customers across channels – TEST, TEST, TEST!
> Actively Engage: Must interact constantly, have a map in place before any plans enacted.

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  • We’re the top online seller of blinds and shades. We’ve been recognized repeatedly for how our core values of CONTINUOUSLY IMPROVING and EXPERIMENTING without FEAR of FAILURE and, of course, encouraging individual expression and enjoying the ride, have given us the unique opportunity to bring the best products and user experience to our customers.
  • We’re the top online seller of blinds and shades. We’ve been recognized repeatedly for how our core values of CONTINUOUSLY IMPROVING and EXPERIMENTING without FEAR of FAILURE and, of course, encouraging individual expression and enjoying the ride, have given us the unique opportunity to bring the best products and user experience to our customers.
  • See the Potential: New customers are at every port!Find the Right Crew: Make sure key individuals on team are engaged and available.Understand Your Customers by Channel: Learn what treasures engage your customers across channels – TEST, TEST, TEST!Actively Engage: Must interact constantly, have a map in place before any plans enacted.
  • -- 13,660 brand new customers in email list (175% of goal!) – cost at $0.36 each-- Increased revenue per subscriber by 865% (based on the email addresses collected during the campaign)-- ‘We’ve selected our winner’ email told entrants to find out if they won on our Facebook page and grew our fanbase by 1685 fans in one day alone (through fangatedfacebook app)

Transcript

  • 1. Engaging Customers Across Channels Leveraging Cross-Channel ListGrowth Strategies Stephanie Pertuit Online Marketing Director // Blinds.com
  • 2. Who is Blinds.com?
  • 3. Case Study: Avast Ye Mateys! • Problem: Need more email subscribers AND Facebook fans. • Proposed Solution: Cross-Promoted Contest • Results: X Marks the Spot
  • 4. • Find the Right Crew • See the Potential • Understand Your Customers by Channel • Actively Engage Plundering for Growth
  • 5. Making it Happen: Entice and Engage
  • 6. • 13,660 brand new customers • 175% of goal! • 865% up revenue per subscriber • 1685 Facebook Fans in ONE DAY! Email and Social Media Gold!
  • 7. Stephanie Pertuit Director of Online Marketing StephanieP@Blinds.com @StephPertuit & @BlindsDotCom P.S. This presentation was pirate themed in honor of International Talk Like a Pirate Day (YARRRR!) Thanks!