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What Is Bounce Rate?
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What Is Bounce Rate?

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The ultimate guide to Google Analytics bounce rate. …

The ultimate guide to Google Analytics bounce rate.

Simple answers to: What is bounce rate? Why is it important? How is bounce rate different from exit rate?

Published in: Technology

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  • Thanks for the guide AJ - No doubt bounce rate is an incredibly important metric when you're considering site performance. I've actually written about bounce rates in relation to their SEO impact (http://www.samsmarketingblog.com/bounce-rate-and-seo/) What do you think of the post?
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  • Hi! I have a question regarding your bounce rate/exit rate model in slide 16. The model implicates that:

    1) A bounce can be an exit as well
    2) An exit is not always a bounce
    3) A bounce is not always an exit.

    I understand the first two. But do you have en example of the third one? Is it possible to have a bounce, without an exit?

    Thanks!

    Gr. Bart Luttikhuis
    Team Manager Content
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  • excellent explanation
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  • Quite informative. Thanks!
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  • Very useful! Thanks.
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Transcript

  • 1. What is Bounce Rate?A guide to Google Analytics bounce rate
  • 2. What is bounce rate?
  • 3. What is bounce rate?Bounces are always one page visits.
  • 4. Is bounce rate important?Pay attention to your bounce rate.
  • 5. Why is bounce rate important?Bounce rate is a user satisfaction metric.
  • 6. Are high bounce rates bad?High bounce rates are almost always bad.
  • 7. When arenʼt high bounce rates bad?Sometimes you satisfy query intent in one page.
  • 8. What is a high bounce rate?Different sites (and pages) have different rates.
  • 9. What is a high bounce rate? 40% 90% 50% Home Page Blog Post Product Page Your mileage may vary.
  • 10. How do you analyze bounce rates? Check bounce rate by landing page and keyword.
  • 11. Is exit rate the same as bounce rate? Exit rate is different from bounce rate.
  • 12. What is exit rate?
  • 13. What is exit rate?Exits may not have landed on that page.
  • 14. What is exit rate?Exits are the last page viewed by a visitor.
  • 15. Whatʼs the difference between bounce rate and exit rate?Land Leave Land Click Leave Bounce Exit Exits can be more than one page visits.
  • 16. Are exits always more than one page? Exits can also be bounces.
  • 17. Are high exit rates bad?Different pages have different rates.
  • 18. Are high exit rates bad?Pages that should naturally create further clicks, but donʼt, are ripe for optimization.
  • 19. Final Questions THINGS ABOUT BOUNCE RATE
  • 20. Can the exit rate be higher than the bounce rate? 100 People Visit From Another Page 100 Leave 100 People Land 50 Leave 50 Leave / 100 Land = 50% Bounce Rate 150 Leave / 200 Visit = 75% Exit Rate
  • 21. Can the bounce rate be 100% while the exit rate is 25%? 900 People Visit From Another Page 150 Leave 100 People Land 100 Leave 100 Leave / 100 Land = 100% Bounce Rate 250 Leave / 1000 Visit = 25% Exit Rate
  • 22. And now you know.
  • 23. Share and ContactHey, before you go!Please Tweet, Like, +1 andshare this presentation if youfound it helpful or entertaining. AJ Kohn Owner, Blind Five Year OldThanks. http://www.blindfiveyearold.com @ajkohn

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