Google Plus SEO and Authorship

13,918 views
13,825 views

Published on

How to use Google+ and Authorship to build your business and increase your share of voice on search engine results.

Published in: Technology, Health & Medicine
1 Comment
21 Likes
Statistics
Notes
No Downloads
Views
Total views
13,918
On SlideShare
0
From Embeds
0
Number of Embeds
4,098
Actions
Shares
0
Downloads
120
Comments
1
Likes
21
Embeds 0
No embeds

No notes for slide

Google Plus SEO and Authorship

  1. 1. Google+ SEO & Authorship AJ Kohn Owner Blind Five Year Old www.blindfiveyearold.com @ajkohn
  2. 2. Blind Five Year Old | @ajkohn
  3. 3. But isn’t Google+ a Ghost Town?Don’t believe everything you read. Blind Five Year Old | @ajkohn
  4. 4. Google+ by the Numbershttp://bit.ly/gplusnumbers Blind Five Year Old | @ajkohn
  5. 5. Google+ Secret WeaponHuge market share. Slick mobile app. Blind Five Year Old | @ajkohn
  6. 6. Why should you care about Google+? If you care about search, you have to care about Google+.http://bit.ly/googlepluseoguide Blind Five Year Old | @ajkohn
  7. 7. Search+Small but very powerful. Blind Five Year Old | @ajkohn
  8. 8. Google+ Onboarding Blind Five Year Old | @ajkohn
  9. 9. Google+ Suggested Users Blind Five Year Old | @ajkohn
  10. 10. SERP vs SERP Blind Five Year Old | @ajkohn
  11. 11. Blind Five Year Old | @ajkohn
  12. 12. Blind Five Year Old | @ajkohn
  13. 13. Results “42.6% increase in “Trying to slow down “Engagement on organic traffic for the leads because it’s Facebook was only 4% in clients who actively causing customer relation to the use Google+” service problems!” engagement on Google+” -Kevin Gibbons -Mark Traphagen -Tim Moore SEOptimise/Quaturo Virante CrushIQhttp://bit.ly/plusjuice http://bit.ly/plusleads http://bit.ly/plusengage Blind Five Year Old | @ajkohn
  14. 14. Connect Your Social Profiles Blind Five Year Old | @ajkohn
  15. 15. Connect Your Social ProfilesAll your social efforts in one place at the right time. Blind Five Year Old | @ajkohn
  16. 16. Connect Your Social Profiles Blind Five Year Old | @ajkohn
  17. 17. Rel=Publisherhttp://bit.ly/relpublisher Blind Five Year Old | @ajkohn
  18. 18. Words Matter Blind Five Year Old | @ajkohn
  19. 19. Social MigrationJust get them to circle you. Blind Five Year Old | @ajkohn
  20. 20. Exclusive ContentLink from Facebook or Twitter to Google+. Blind Five Year Old | @ajkohn
  21. 21. Hangout (on Air) Blind Five Year Old | @ajkohn
  22. 22. You Should Circle Me On Google+ Nowhttp://bit.ly/shouldfollowme Blind Five Year Old | @ajkohn
  23. 23. Tame Your EgoCurate your niche and promote others. Blind Five Year Old | @ajkohn
  24. 24. ReshareDo unto others … Blind Five Year Old | @ajkohn
  25. 25. Go Native Blind Five Year Old | @ajkohn
  26. 26. Title Your Posts*Create your Title tag* Blind Five Year Old | @ajkohn
  27. 27. Title Your Posts Blind Five Year Old | @ajkohn
  28. 28. Use Keywords Blind Five Year Old | @ajkohn
  29. 29. Use KeywordsLogged out result without Search+. Blind Five Year Old | @ajkohn
  30. 30. Saved Searches Blind Five Year Old | @ajkohn
  31. 31. Evangelists CircleAdd people who comment, +1 or share your content. Blind Five Year Old | @ajkohn
  32. 32. Rippleshttp://bit.ly/ripplesbookmarklet Blind Five Year Old | @ajkohn
  33. 33. Flag people down Blind Five Year Old | @ajkohn
  34. 34. Red Number Notifier Blind Five Year Old | @ajkohn
  35. 35. Red Number Notifier Blind Five Year Old | @ajkohn
  36. 36. Red Number Notifier Blind Five Year Old | @ajkohn
  37. 37. CommentI’m not saying it’s easy, I’m saying it’s worth it. Blind Five Year Old | @ajkohn
  38. 38. The value of the +1 button?Let others do the work for you. Blind Five Year Old | @ajkohn
  39. 39. The value of the +1 button? Share to Google+ Blind Five Year Old | @ajkohn
  40. 40. Optimize The Snippethttp://bit.ly/socialsnippets Blind Five Year Old | @ajkohn
  41. 41. But how much is a +1 worth? Blind Five Year Old | @ajkohn
  42. 42. Google+ Activity APIActivity and engagement is what matters. Blind Five Year Old | @ajkohn
  43. 43. Digital Content Explosion “Broadly speaking, you can think of the growth of the web and the growth of the computing power needed to instantly index it as a kind of arms race. The web keeps growing. There’s a misperception that the web has become established or matured, but in fact the growth curve is a nice smooth exponential that hasn’t shown signs of slowing down yet. We’re still in the middle of the information explosion.” – Peter Norvig (Director of Research at Google)http://bit.ly/engenorvig Blind Five Year Old | @ajkohn
  44. 44. A Better System “There needs to be a better system for tuning down the stupid people and tuning up the smart people.” – Jason Calacanis (Serial Entrepreneur) Blind Five Year Old | @ajkohn
  45. 45. Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)Two objectives: highlight and rank. Blind Five Year Old | @ajkohn
  46. 46. Highlighting AuthorsCTR magnet. Blind Five Year Old | @ajkohn
  47. 47. Authorship Snippet Blind Five Year Old | @ajkohn
  48. 48. Google+ Is An Identity Platform = Blind Five Year Old | @ajkohn
  49. 49. Verifying Authorship Blind Five Year Old | @ajkohn
  50. 50. Verifying AuthorshipThe paradox of choice. Blind Five Year Old | @ajkohn
  51. 51. Three Link Monte Rel=“author”http://bit.ly/setuprelauthor Blind Five Year Old | @ajkohn
  52. 52. Email Addresshttp://bit.ly/gauthorship Blind Five Year Old | @ajkohn
  53. 53. Parameter Blind Five Year Old | @ajkohn
  54. 54. <head>http://bit.ly/authorhead Blind Five Year Old | @ajkohn
  55. 55. Rich Snippets Testing Toolhttp://bit.ly/authorbookmarklet Blind Five Year Old | @ajkohn
  56. 56. Rich Snippets Testing Tool Blind Five Year Old | @ajkohn
  57. 57. FaceUse a head shot for your profile picture. Blind Five Year Old | @ajkohn
  58. 58. Author StatsUnder Labs in Google Webmaster Tools. Blind Five Year Old | @ajkohn
  59. 59. http://bit.ly/authorrank Blind Five Year Old | @ajkohn
  60. 60. Authorship Goals Highlight Authors Rank Search Results Blind Five Year Old | @ajkohn
  61. 61. Agent Rank Patent August 2005 July 2009 May 2011 August 2011 Blind Five Year Old | @ajkohn
  62. 62. Author RankAuthor Rank is about fusing the web of people with the web ofdocuments and creating a moresavvy view of Internet influence. Blind Five Year Old | @ajkohn
  63. 63. Author RankAuthorRank complements PageRank. Blind Five Year Old | @ajkohn
  64. 64. Author Rank Blind Five Year Old | @ajkohn
  65. 65. Blind Five Year Old | @ajkohn
  66. 66. AJ Kohn Owner Blind Five Year Oldwww.blindfiveyearold.com @ajkohn

×