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Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
Google Plus SEO and Authorship
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Google Plus SEO and Authorship

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How to use Google+ and Authorship to build your business and increase your share of voice on search engine results.

How to use Google+ and Authorship to build your business and increase your share of voice on search engine results.

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  • 1. Google+ SEO & Authorship AJ Kohn Owner Blind Five Year Old www.blindfiveyearold.com @ajkohn
  • 2. Blind Five Year Old | @ajkohn
  • 3. But isn’t Google+ a Ghost Town?Don’t believe everything you read. Blind Five Year Old | @ajkohn
  • 4. Google+ by the Numbershttp://bit.ly/gplusnumbers Blind Five Year Old | @ajkohn
  • 5. Google+ Secret WeaponHuge market share. Slick mobile app. Blind Five Year Old | @ajkohn
  • 6. Why should you care about Google+? If you care about search, you have to care about Google+.http://bit.ly/googlepluseoguide Blind Five Year Old | @ajkohn
  • 7. Search+Small but very powerful. Blind Five Year Old | @ajkohn
  • 8. Google+ Onboarding Blind Five Year Old | @ajkohn
  • 9. Google+ Suggested Users Blind Five Year Old | @ajkohn
  • 10. SERP vs SERP Blind Five Year Old | @ajkohn
  • 11. Blind Five Year Old | @ajkohn
  • 12. Blind Five Year Old | @ajkohn
  • 13. Results “42.6% increase in “Trying to slow down “Engagement on organic traffic for the leads because it’s Facebook was only 4% in clients who actively causing customer relation to the use Google+” service problems!” engagement on Google+” -Kevin Gibbons -Mark Traphagen -Tim Moore SEOptimise/Quaturo Virante CrushIQhttp://bit.ly/plusjuice http://bit.ly/plusleads http://bit.ly/plusengage Blind Five Year Old | @ajkohn
  • 14. Connect Your Social Profiles Blind Five Year Old | @ajkohn
  • 15. Connect Your Social ProfilesAll your social efforts in one place at the right time. Blind Five Year Old | @ajkohn
  • 16. Connect Your Social Profiles Blind Five Year Old | @ajkohn
  • 17. Rel=Publisherhttp://bit.ly/relpublisher Blind Five Year Old | @ajkohn
  • 18. Words Matter Blind Five Year Old | @ajkohn
  • 19. Social MigrationJust get them to circle you. Blind Five Year Old | @ajkohn
  • 20. Exclusive ContentLink from Facebook or Twitter to Google+. Blind Five Year Old | @ajkohn
  • 21. Hangout (on Air) Blind Five Year Old | @ajkohn
  • 22. You Should Circle Me On Google+ Nowhttp://bit.ly/shouldfollowme Blind Five Year Old | @ajkohn
  • 23. Tame Your EgoCurate your niche and promote others. Blind Five Year Old | @ajkohn
  • 24. ReshareDo unto others … Blind Five Year Old | @ajkohn
  • 25. Go Native Blind Five Year Old | @ajkohn
  • 26. Title Your Posts*Create your Title tag* Blind Five Year Old | @ajkohn
  • 27. Title Your Posts Blind Five Year Old | @ajkohn
  • 28. Use Keywords Blind Five Year Old | @ajkohn
  • 29. Use KeywordsLogged out result without Search+. Blind Five Year Old | @ajkohn
  • 30. Saved Searches Blind Five Year Old | @ajkohn
  • 31. Evangelists CircleAdd people who comment, +1 or share your content. Blind Five Year Old | @ajkohn
  • 32. Rippleshttp://bit.ly/ripplesbookmarklet Blind Five Year Old | @ajkohn
  • 33. Flag people down Blind Five Year Old | @ajkohn
  • 34. Red Number Notifier Blind Five Year Old | @ajkohn
  • 35. Red Number Notifier Blind Five Year Old | @ajkohn
  • 36. Red Number Notifier Blind Five Year Old | @ajkohn
  • 37. CommentI’m not saying it’s easy, I’m saying it’s worth it. Blind Five Year Old | @ajkohn
  • 38. The value of the +1 button?Let others do the work for you. Blind Five Year Old | @ajkohn
  • 39. The value of the +1 button? Share to Google+ Blind Five Year Old | @ajkohn
  • 40. Optimize The Snippethttp://bit.ly/socialsnippets Blind Five Year Old | @ajkohn
  • 41. But how much is a +1 worth? Blind Five Year Old | @ajkohn
  • 42. Google+ Activity APIActivity and engagement is what matters. Blind Five Year Old | @ajkohn
  • 43. Digital Content Explosion “Broadly speaking, you can think of the growth of the web and the growth of the computing power needed to instantly index it as a kind of arms race. The web keeps growing. There’s a misperception that the web has become established or matured, but in fact the growth curve is a nice smooth exponential that hasn’t shown signs of slowing down yet. We’re still in the middle of the information explosion.” – Peter Norvig (Director of Research at Google)http://bit.ly/engenorvig Blind Five Year Old | @ajkohn
  • 44. A Better System “There needs to be a better system for tuning down the stupid people and tuning up the smart people.” – Jason Calacanis (Serial Entrepreneur) Blind Five Year Old | @ajkohn
  • 45. Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)Two objectives: highlight and rank. Blind Five Year Old | @ajkohn
  • 46. Highlighting AuthorsCTR magnet. Blind Five Year Old | @ajkohn
  • 47. Authorship Snippet Blind Five Year Old | @ajkohn
  • 48. Google+ Is An Identity Platform = Blind Five Year Old | @ajkohn
  • 49. Verifying Authorship Blind Five Year Old | @ajkohn
  • 50. Verifying AuthorshipThe paradox of choice. Blind Five Year Old | @ajkohn
  • 51. Three Link Monte Rel=“author”http://bit.ly/setuprelauthor Blind Five Year Old | @ajkohn
  • 52. Email Addresshttp://bit.ly/gauthorship Blind Five Year Old | @ajkohn
  • 53. Parameter Blind Five Year Old | @ajkohn
  • 54. <head>http://bit.ly/authorhead Blind Five Year Old | @ajkohn
  • 55. Rich Snippets Testing Toolhttp://bit.ly/authorbookmarklet Blind Five Year Old | @ajkohn
  • 56. Rich Snippets Testing Tool Blind Five Year Old | @ajkohn
  • 57. FaceUse a head shot for your profile picture. Blind Five Year Old | @ajkohn
  • 58. Author StatsUnder Labs in Google Webmaster Tools. Blind Five Year Old | @ajkohn
  • 59. http://bit.ly/authorrank Blind Five Year Old | @ajkohn
  • 60. Authorship Goals Highlight Authors Rank Search Results Blind Five Year Old | @ajkohn
  • 61. Agent Rank Patent August 2005 July 2009 May 2011 August 2011 Blind Five Year Old | @ajkohn
  • 62. Author RankAuthor Rank is about fusing the web of people with the web ofdocuments and creating a moresavvy view of Internet influence. Blind Five Year Old | @ajkohn
  • 63. Author RankAuthorRank complements PageRank. Blind Five Year Old | @ajkohn
  • 64. Author Rank Blind Five Year Old | @ajkohn
  • 65. Blind Five Year Old | @ajkohn
  • 66. AJ Kohn Owner Blind Five Year Oldwww.blindfiveyearold.com @ajkohn

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