Google Plus and Authorship

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Google Plus and Authorship

  1. 1. Presented at SofTECH By AJ KohnOwner, Blind Five Year Old @ajkohn
  2. 2. Blind Five Year Old | @ajkohn
  3. 3. But isn’t Google+ a Ghost Town?Don’t believe everything you read. Blind Five Year Old | @ajkohn
  4. 4. Google+ by the Numbers693M 343M 288M Blind Five Year Old | @ajkohn
  5. 5. Google+ Secret WeaponHuge market share. Slick mobile app. Blind Five Year Old | @ajkohn
  6. 6. Why should you care about Google+? If you care about search, you have to care about Google+.http://bit.ly/googlepluseoguide Blind Five Year Old | @ajkohn
  7. 7. Search+Small but powerful. Blind Five Year Old | @ajkohn
  8. 8. Google+ Onboarding Blind Five Year Old | @ajkohn
  9. 9. Google+ Suggested Users Blind Five Year Old | @ajkohn
  10. 10. SERP vs SERP Blind Five Year Old | @ajkohn
  11. 11. Blind Five Year Old | @ajkohn
  12. 12. Blind Five Year Old | @ajkohn
  13. 13. Where’s Waldow? Blind Five Year Old | @ajkohn
  14. 14. Blind Five Year Old | @ajkohn
  15. 15. Results “42.6% increase in “Trying to slow down “Engagement on organic traffic for the leads because it’s Facebook only 4% in clients who actively causing customer relation Google+ use Google+” service problems!” engagement” -Kevin Gibbons -Mark Traphagen -Tim Moore BlueGlass UK Virante CrushIQhttp://bit.ly/plusjuice http://bit.ly/plusleads http://bit.ly/plusengage Blind Five Year Old | @ajkohn
  16. 16. Connect Your Social Profiles Blind Five Year Old | @ajkohn
  17. 17. Connect Your Social ProfilesAll your social efforts in one place at the right time. Blind Five Year Old | @ajkohn
  18. 18. Connect Your Social Profiles Blind Five Year Old | @ajkohn
  19. 19. Words Matter Blind Five Year Old | @ajkohn
  20. 20. Rel=Publisherhttp://bit.ly/relpublisher Blind Five Year Old | @ajkohn
  21. 21. Rel=Publisherhttp://bit.ly/relpublisher Blind Five Year Old | @ajkohn
  22. 22. Tame Your EgoCurate your niche and promote others. Blind Five Year Old | @ajkohn
  23. 23. ReshareDo unto others … Blind Five Year Old | @ajkohn
  24. 24. Go Native14 months later I’m still #1 above Wikipedia. Blind Five Year Old | @ajkohn
  25. 25. Mix It UpBe authentic. Blind Five Year Old | @ajkohn
  26. 26. Create A Series Blind Five Year Old | @ajkohn
  27. 27. Title Your Posts*Create your Title tag* Blind Five Year Old | @ajkohn
  28. 28. Title Your Posts Blind Five Year Old | @ajkohn
  29. 29. Use Keywords Blind Five Year Old | @ajkohn
  30. 30. Use KeywordsLogged out result without Search+. Blind Five Year Old | @ajkohn
  31. 31. Saved Searches Blind Five Year Old | @ajkohn
  32. 32. Evangelists CircleAdd people who comment, +1 or share your content. Blind Five Year Old | @ajkohn
  33. 33. Rippleshttp://bit.ly/ripplesbookmarklet Blind Five Year Old | @ajkohn
  34. 34. Flag people down Blind Five Year Old | @ajkohn
  35. 35. Red Number Notifier Blind Five Year Old | @ajkohn
  36. 36. Red Number Notifier Blind Five Year Old | @ajkohn
  37. 37. Red Number Notifier Blind Five Year Old | @ajkohn
  38. 38. Communities Blind Five Year Old | @ajkohn
  39. 39. CommentI’m not saying it’s easy, I’m saying it’s worth it. Blind Five Year Old | @ajkohn
  40. 40. Social MigrationJust get them to circle you. Blind Five Year Old | @ajkohn
  41. 41. Exclusive ContentLink from Facebook or Twitter to Google+. Blind Five Year Old | @ajkohn
  42. 42. Hangout (on Air) Blind Five Year Old | @ajkohn
  43. 43. You Should Circle Me On Google+ Nowhttp://bit.ly/shouldfollowme Blind Five Year Old | @ajkohn
  44. 44. The value of the +1 button?Let others do the work for you. Blind Five Year Old | @ajkohn
  45. 45. The value of the +1 button? Share to Google+ Blind Five Year Old | @ajkohn
  46. 46. Optimize The Snippethttp://bit.ly/socialsnippets Blind Five Year Old | @ajkohn
  47. 47. But how much is a +1 worth? Blind Five Year Old | @ajkohn
  48. 48. Google+ Activity APIActivity and engagement is what matters. Blind Five Year Old | @ajkohn
  49. 49. Digital Content Explosion “Broadly speaking, you can think of the growth of the web and the growth of the computing power needed to instantly index it as a kind of arms race. The web keeps growing. There’s a misperception that the web has become established or matured, but in fact the growth curve is a nice smooth exponential that hasn’t shown signs of slowing down yet. We’re still in the middle of the information explosion.” – Peter Norvig (Director of Research at Google)http://bit.ly/engenorvig Blind Five Year Old | @ajkohn
  50. 50. – Jason Calacanis (Serial Entrepreneur) Blind Five Year Old | @ajkohn
  51. 51. Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)Two objectives: highlight and rank. Blind Five Year Old | @ajkohn
  52. 52. Highlighting AuthorsCTR magnet. Blind Five Year Old | @ajkohn
  53. 53. Blind Five Year Old | @ajkohn
  54. 54. Google+ Is An Identity Platform = Blind Five Year Old | @ajkohn
  55. 55. Verifying Authorship Blind Five Year Old | @ajkohn
  56. 56. Verifying AuthorshipThe paradox of choice. Blind Five Year Old | @ajkohn
  57. 57. Three Link Monte Rel=“author”http://bit.ly/setuprelauthor Blind Five Year Old | @ajkohn
  58. 58. Email Addresshttp://bit.ly/gauthorship Blind Five Year Old | @ajkohn
  59. 59. Authorship is very brittle. Blind Five Year Old | @ajkohn
  60. 60. Structured Data Testing Toolhttp://bit.ly/authorbookmarklet Blind Five Year Old | @ajkohn
  61. 61. FaceUse a head shot for your profile picture. Blind Five Year Old | @ajkohn
  62. 62. Author StatsUnder Labs in Google Webmaster Tools. Blind Five Year Old | @ajkohn
  63. 63. http://bit.ly/authorrank Blind Five Year Old | @ajkohn
  64. 64. Blind Five Year Old | @ajkohn
  65. 65. Authorship Goals Highlight Authors Rank Search Results Blind Five Year Old | @ajkohn
  66. 66. Agent Rank Patent August 2005 July 2009 May 2011 August 2011 Blind Five Year Old | @ajkohn
  67. 67. Author RankAuthor Rank is about fusing the web of people with the web ofdocuments and creating a moresavvy view of Internet influence. Blind Five Year Old | @ajkohn
  68. 68. Author RankAuthorRank complements PageRank. Blind Five Year Old | @ajkohn
  69. 69. Author Rank Blind Five Year Old | @ajkohn
  70. 70. Blind Five Year Old | @ajkohn
  71. 71. AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn

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