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Google Plus and Authorship

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  • 1. Presented at SofTECH By AJ KohnOwner, Blind Five Year Old @ajkohn
  • 2. Blind Five Year Old | @ajkohn
  • 3. But isn’t Google+ a Ghost Town?Don’t believe everything you read. Blind Five Year Old | @ajkohn
  • 4. Google+ by the Numbers693M 343M 288M Blind Five Year Old | @ajkohn
  • 5. Google+ Secret WeaponHuge market share. Slick mobile app. Blind Five Year Old | @ajkohn
  • 6. Why should you care about Google+? If you care about search, you have to care about Google+.http://bit.ly/googlepluseoguide Blind Five Year Old | @ajkohn
  • 7. Search+Small but powerful. Blind Five Year Old | @ajkohn
  • 8. Google+ Onboarding Blind Five Year Old | @ajkohn
  • 9. Google+ Suggested Users Blind Five Year Old | @ajkohn
  • 10. SERP vs SERP Blind Five Year Old | @ajkohn
  • 11. Blind Five Year Old | @ajkohn
  • 12. Blind Five Year Old | @ajkohn
  • 13. Where’s Waldow? Blind Five Year Old | @ajkohn
  • 14. Blind Five Year Old | @ajkohn
  • 15. Results “42.6% increase in “Trying to slow down “Engagement on organic traffic for the leads because it’s Facebook only 4% in clients who actively causing customer relation Google+ use Google+” service problems!” engagement” -Kevin Gibbons -Mark Traphagen -Tim Moore BlueGlass UK Virante CrushIQhttp://bit.ly/plusjuice http://bit.ly/plusleads http://bit.ly/plusengage Blind Five Year Old | @ajkohn
  • 16. Connect Your Social Profiles Blind Five Year Old | @ajkohn
  • 17. Connect Your Social ProfilesAll your social efforts in one place at the right time. Blind Five Year Old | @ajkohn
  • 18. Connect Your Social Profiles Blind Five Year Old | @ajkohn
  • 19. Words Matter Blind Five Year Old | @ajkohn
  • 20. Rel=Publisherhttp://bit.ly/relpublisher Blind Five Year Old | @ajkohn
  • 21. Rel=Publisherhttp://bit.ly/relpublisher Blind Five Year Old | @ajkohn
  • 22. Tame Your EgoCurate your niche and promote others. Blind Five Year Old | @ajkohn
  • 23. ReshareDo unto others … Blind Five Year Old | @ajkohn
  • 24. Go Native14 months later I’m still #1 above Wikipedia. Blind Five Year Old | @ajkohn
  • 25. Mix It UpBe authentic. Blind Five Year Old | @ajkohn
  • 26. Create A Series Blind Five Year Old | @ajkohn
  • 27. Title Your Posts*Create your Title tag* Blind Five Year Old | @ajkohn
  • 28. Title Your Posts Blind Five Year Old | @ajkohn
  • 29. Use Keywords Blind Five Year Old | @ajkohn
  • 30. Use KeywordsLogged out result without Search+. Blind Five Year Old | @ajkohn
  • 31. Saved Searches Blind Five Year Old | @ajkohn
  • 32. Evangelists CircleAdd people who comment, +1 or share your content. Blind Five Year Old | @ajkohn
  • 33. Rippleshttp://bit.ly/ripplesbookmarklet Blind Five Year Old | @ajkohn
  • 34. Flag people down Blind Five Year Old | @ajkohn
  • 35. Red Number Notifier Blind Five Year Old | @ajkohn
  • 36. Red Number Notifier Blind Five Year Old | @ajkohn
  • 37. Red Number Notifier Blind Five Year Old | @ajkohn
  • 38. Communities Blind Five Year Old | @ajkohn
  • 39. CommentI’m not saying it’s easy, I’m saying it’s worth it. Blind Five Year Old | @ajkohn
  • 40. Social MigrationJust get them to circle you. Blind Five Year Old | @ajkohn
  • 41. Exclusive ContentLink from Facebook or Twitter to Google+. Blind Five Year Old | @ajkohn
  • 42. Hangout (on Air) Blind Five Year Old | @ajkohn
  • 43. You Should Circle Me On Google+ Nowhttp://bit.ly/shouldfollowme Blind Five Year Old | @ajkohn
  • 44. The value of the +1 button?Let others do the work for you. Blind Five Year Old | @ajkohn
  • 45. The value of the +1 button? Share to Google+ Blind Five Year Old | @ajkohn
  • 46. Optimize The Snippethttp://bit.ly/socialsnippets Blind Five Year Old | @ajkohn
  • 47. But how much is a +1 worth? Blind Five Year Old | @ajkohn
  • 48. Google+ Activity APIActivity and engagement is what matters. Blind Five Year Old | @ajkohn
  • 49. Digital Content Explosion “Broadly speaking, you can think of the growth of the web and the growth of the computing power needed to instantly index it as a kind of arms race. The web keeps growing. There’s a misperception that the web has become established or matured, but in fact the growth curve is a nice smooth exponential that hasn’t shown signs of slowing down yet. We’re still in the middle of the information explosion.” – Peter Norvig (Director of Research at Google)http://bit.ly/engenorvig Blind Five Year Old | @ajkohn
  • 50. – Jason Calacanis (Serial Entrepreneur) Blind Five Year Old | @ajkohn
  • 51. Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)Two objectives: highlight and rank. Blind Five Year Old | @ajkohn
  • 52. Highlighting AuthorsCTR magnet. Blind Five Year Old | @ajkohn
  • 53. Blind Five Year Old | @ajkohn
  • 54. Google+ Is An Identity Platform = Blind Five Year Old | @ajkohn
  • 55. Verifying Authorship Blind Five Year Old | @ajkohn
  • 56. Verifying AuthorshipThe paradox of choice. Blind Five Year Old | @ajkohn
  • 57. Three Link Monte Rel=“author”http://bit.ly/setuprelauthor Blind Five Year Old | @ajkohn
  • 58. Email Addresshttp://bit.ly/gauthorship Blind Five Year Old | @ajkohn
  • 59. Authorship is very brittle. Blind Five Year Old | @ajkohn
  • 60. Structured Data Testing Toolhttp://bit.ly/authorbookmarklet Blind Five Year Old | @ajkohn
  • 61. FaceUse a head shot for your profile picture. Blind Five Year Old | @ajkohn
  • 62. Author StatsUnder Labs in Google Webmaster Tools. Blind Five Year Old | @ajkohn
  • 63. http://bit.ly/authorrank Blind Five Year Old | @ajkohn
  • 64. Blind Five Year Old | @ajkohn
  • 65. Authorship Goals Highlight Authors Rank Search Results Blind Five Year Old | @ajkohn
  • 66. Agent Rank Patent August 2005 July 2009 May 2011 August 2011 Blind Five Year Old | @ajkohn
  • 67. Author RankAuthor Rank is about fusing the web of people with the web ofdocuments and creating a moresavvy view of Internet influence. Blind Five Year Old | @ajkohn
  • 68. Author RankAuthorRank complements PageRank. Blind Five Year Old | @ajkohn
  • 69. Author Rank Blind Five Year Old | @ajkohn
  • 70. Blind Five Year Old | @ajkohn
  • 71. AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn

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