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    Notes on slide 1

    So much out there, we are just giving you a taste We are always here for consultancy, as a resource to you More training is on its way, we plan on doing a new topic once/qtr (repeats depending on demand)

    New Horizons gave you the ‘How’, now we’ll give you the ‘Why’ You now know how to use PPT, lets use it for our benefit now Every choice, whether it be size, shape, font, etc means something Use your gut, its better than you think We all have it, u don’t need to be an artist or anything to do so, born with it

    So, basic question – what is design? How does design impact your powerpoint Why are design principles important in ppt Easier on the eyes – simpler to understand, easier to sell Imparts value More appealing Consideration - - value your audience

    A way to organizing and communicating information NOT, icing on the cake. You don’t just add the finishing touches at the end Its part of the process from the beginning A way for you to control the absorption of knowledge The in take of information is lead by the way you use design in your slides In design, there are many solutions. It’s always subjective to what you are trying to communicate Every time u use the same slide, it maybe trying to communicate something different, so you should adjust when possible

    Each has a 30 min demo followed by 15 mins to try and 15 mins to ask questions Ask questions throughout If you get stuck with the how – ask NH rep If you get stuck with the why – ask bl!k We are here for you, USE us!

    Method of story telling 3 things

    Method of story telling

    You should have your own version of 5 slides you will be creating

    This may seem intimidating, but all it takes is some upfront thinking to get you here faster. Let’s dive into some techniques on how to go from the givens to the final communication

    Its just the way you arrange the information on the slide Information is everything from your text, to your images, charts… Whatever is going on the slide counts Just like anything else…you have to set it up before you play…

    We are gonna go thru a few things in this section How to draft basic layout – how do I place text, images or other elements on a slide the best way What it means to build a true theme Setting up that layout within PPT

    What do you want your audience to get in… 3 seconds - If they just take a glance – or CEO level 3 minutes - If they stop to read the impt parts – what do you want them to understand? – for your general client 3 hours - If they need the details or come to revisit the information

    Feng Shui The golden ratio or the rule of thirds Going beyond the traditional grid Used in the movie, design, photography industry Leads to professional looking imagery

    You have options to recompose a picture to favor the power points Creates energy, balance and more interest than centered images Also allows space for key communication and augmenting text with image

    BUILD YOUR OWN GRID

    We don’t have a bell, we have images…

    Make sure you ask questions, don’t be shy Like everything else in life…a little practice goes a long way. You need to do it a few times so your mind adjusts to seeing information in a new way Soon you’ll be able to do it quickly on the fly, spend the time now.

    You have to pick and choose what will be at the forefront of your communication and use visual cues to help your audience get the point quickly

    So what is in your design tool box? Size, color, shape, space, font, reflections, shadows, etc Its important that you know ‘why’ you are using it and what it means This is part of your communication strategy, don’t use what doesn’t fit

    The rule of 3 applies here as well. Think about what will be communicated at each time frame

    Why go to grey? If you start with neutrals it will help you identify what is truly necessary to communicate Using neutrals will help you kill the bias around what looks pretty vs. what is necessary I usually go to the slide master and grey everything out, so I can pick and choose

    Why go to grey? If you start with neutrals it will help you identify what is truly necessary to communicate Using neutrals will help you kill the bias around what looks pretty vs. what is necessary I usually go to the slide master and grey everything out, so I can pick and choose

    Why go to grey? If you start with neutrals it will help you identify what is truly necessary to communicate Using neutrals will help you kill the bias around what looks pretty vs. what is necessary I usually go to the slide master and grey everything out, so I can pick and choose

    Why go to grey? If you start with neutrals it will help you identify what is truly necessary to communicate Using neutrals will help you kill the bias around what looks pretty vs. what is necessary I usually go to the slide master and grey everything out, so I can pick and choose

    Why go to grey? If you start with neutrals it will help you identify what is truly necessary to communicate Using neutrals will help you kill the bias around what looks pretty vs. what is necessary I usually go to the slide master and grey everything out, so I can pick and choose

    Why go to grey? If you start with neutrals it will help you identify what is truly necessary to communicate Using neutrals will help you kill the bias around what looks pretty vs. what is necessary I usually go to the slide master and grey everything out, so I can pick and choose

    Why go to grey? If you start with neutrals it will help you identify what is truly necessary to communicate Using neutrals will help you kill the bias around what looks pretty vs. what is necessary I usually go to the slide master and grey everything out, so I can pick and choose

    Aight, give it a shot and ask some questions Try multiple version Expand the possibilities There are many right answers What works for your core communication What works for your presentation style? Here are my examples

    Special effects definitely garner buzz and excitement by the audience, but can also evoke a feeling of excess and gimmick Its important that you understand WHY you are using it And make sure it communicates something important

    Demonstrate a feeling when using transitions 3 types of basic transitions 3 uses for animation when demoing process

    Shows ease, blend, transition

    Shows ease, blend, transition

    Shows movement, traveling, panning, advancement

    Shows movement, traveling, panning, advancement

    Shows change, something new, morphing

    Shows change, something new, morphing

    3D, shadow, reflection, bevel, gradients, quick fx Again use it to help draw the eye to it. Make sure it has a purpose. Helps to give a feeling of depth

    When u have multiple levels, u can show depth and perspective Show priority/importance (reflection, shadows Call attention (gradients, shadows)

    This started on a napkin

    Try out animation styles You don’t have to do them now in ppt, but think conceptually What COULD you do? Check your visual flow, step back and see if it really communicates what you want Here are my examples

    So we’ve gone over 3 fundamental areas in the Visual story that can immediately improve your PPT skills Basic Layout – to help your audience follow you and find your key communication quickly Emphasis – Techniques to call out your key communication points Special Effects – To help add some emotion and dynamic elements to help illustrate your key communication

    30 mins to mess around with the three areas we discussed. Take the few slides that you have and build a deck with your own personal flair, making sure you stay true to your objectives and key communications. We are here to walk around and help you out if you have problems. If you can’t find a button – NH If you can’t figure out design – bl!k

    We ask that you take what you have and upload it to our Slideshare channel. www.slideshare.net Username: blik Password: mindshareblik We are going to use this as a central place to share good ppts. This is our first step to take advantage of all the talent we have here.

    Finally, we are working hard to get you guys what you want. We really believe in what we are doing and can only succeed with you help. So, thank you for coming, we hope it was helpful. Fill out the feedback forms, this class was born from reading those forms… And lastly…tell your friends, spread the word. Bl!k is da bomb! Thanks!!

    Favorites, Groups & Events

    Ppt360 Advanced - Presentation Transcript

    1. Advanced
    2. HOW WHY
    5. The structure of part II 3 sections: LAYOUT EMPHASIS EFFECTS Demonstration Hands-on Q & A 30 15 15
    6. So, where are we? Quick recap of bl!k methodology
    7. So, where are we? Visual Strategy Visual Gymnastics Visual Flow Quick recap of bl!k methodology
    9. So, what do we have so far? Script Key Communication Strategy TACTICS DATA Insights Media Recommendation
    10. How do we get from… ! ?
    11. Arranging Information
    12. Let’s start with a little VISUAL STRATEGY 1 2 3 GOLDEN GRIDS THEMATIC CUES POWER OF REPETITION
    13. The power of 3
    14. 11/11/09 Sample Footer Text Here 1 GOLDEN GRIDS
    15. 3
    16. 11/11/09 Sample Footer Text Here
    17. 11/11/09 Sample Footer Text Here
    18. 11/11/09 Sample Footer Text Here
    19. 11/11/09 Sample Footer Text Here
    20. 11/11/09 Sample Footer Text Here
    21. 11/11/09 Sample Footer Text Here 2 THEMATIC CUES
    22. 3 columns 11/11/09 Sample Footer Text Here Fibonacci 4 columns 5 columns
    23. 3 columns 11/11/09 Sample Footer Text Here Fibonacci 4 columns 5 columns TEXT IMAGE
    24. 11/11/09 Sample Footer Text Here
    25. 11/11/09 Sample Footer Text Here 3 POWER OF REPETITION
    26. 11/11/09 Sample Footer Text Here Insert text here Insert text here Insert text here
    27. 11/11/09 Sample Footer Text Here
    28. Sketch it. Build it.
    29. Emphasis
    30. Visual Gymnastics 1 2 3 PLAY ON INSTINCTS POWER OF PROXIMITY EVOKE EMOTION
    31. Ah, the power of 3, again!
    32. turn everything GREY 1 PLAY ON INSTINCTS
    33. NOW PLAY 1 PLAY ON INSTINCTS
    34. NOW P L AY 1 PLAY ON INSTINCTS
    35. NOW P L AY 1 PLAY ON INSTINCTS
    36. NOW P L AY 1 PLAY ON INSTINCTS
    37. NOW PLAY 1 PLAY ON INSTINCTS
    38. NOW PL AY 1 PLAY ON INSTINCTS
    39. 11/11/09 Sample Footer Text Here 2 POWER OF PROXIMITY GROUPS SEEM LIKE they can control your
    40. 11/11/09 Sample Footer Text Here cookies hip-hop TV jumping laundry yoga films pink Sea monkey design ICE zucchini COMPUTERS Hot dogs red coke
    41. 11/11/09 Sample Footer Text Here 3 EVOKE EMOTION
    42. Evoke an emotional response… 11/11/09 Sample Footer Text Here angry
    43. Evoke an emotional response… 11/11/09 Sample Footer Text Here
    44. deeper… 11/11/09 Sample Footer Text Here
    45. 11/11/09 Sample Footer Text Here 30sec Need to see image to internalize.
      • Morguefiles.com
      • Flickr.com/CreativeCommons
      • Imageafter.com
      • Sxc.hu
      • Everystockphoto.com
      11/11/09 Sample Footer Text Here Image sophistication
    47. 11/11/09 Sample Footer Text Here
    48. 11/11/09 Sample Footer Text Here
    49. White space around a picture! 11/11/09 Sample Footer Text Here
    50. 11/11/09 Sample Footer Text Here
    51. Test it. Pick it.
    53. by
    54. Visual Flow 1 2 3 FROM SLIDE TO SLIDE WITHIN A SLIDE QUICK FX
    55. 11/11/09 Sample Footer Text Here
    56. TheFade – Not an ol’ skool haircut 1 FROM SLIDE TO SLIDE
    57. TheFade – An EASY TRANSITION 1 FROM SLIDE TO SLIDE
    58. Slide – Not an ol’ skool dance step
    59. … A way to show travel
    60. Wipe
    61. Wipe – A way to show change
    62.  
    63.  
    64.  
    65. Americans are worried now more than ever concerning the current economic turmoil. They are spending less and saving more. However, they are always looking to enrich their lives with products that deliver value, quality and service.
    66. Save More. Waste Less: Overview Print Media Interactive Media Video Series TV
    67. Filter FILTER
    68. Part to a whole ? ? ? ? ? ? bl!k machine
    69. Parts to a whole
    70.  
    71. 11/11/09 Sample Footer Text Here
    72. Consumer Engagement
    73. Print Component
      • A&H will have franchise opportunity around “10 More Ways to Save,” focusing on saving-oriented edit
      Gatefold unit will drive to armandhammer.com Inside flap will build on content specific to each story
    74.  
    75. Trojan Example
    76. Shape FX
    77. Priority/Importance
    78. Strategy Architecture CREATE EXPLOIT PSA :30s Spot Oscars Polling Events In Lobby BOGO Slide Oscars Polling BOGO Slide
    81. Now Social Gamers Now Ties Mobile games Create games Business Planning Satisfy their desire to pass the time Media Research Community Ideas Current/Build: Wild Tangent New: NASCAR WII, Handheld Media Online: Miniclip.com, Mobile: Bejeweled, Consoles: Sims, Open Source Research Desk Research + Key Segments
      • Women consider casual game play relaxing
      • 64% of respondents cited game play as a way to unwind and relax, while 53% play for stress relief.
      • Women account for 74% of paying casual game players.
      • Women over age 40 who play casual games: 67% play at least four times per week
      • Casual games are a $2.25 billion a year industry.
      • Segments are looking to be entertained by technology
      • Amount spent in past 12 months $401+ (Seg.6 161)**
      • Used cell phone games in past 30 days (Seg.6 228)**
      • Computers can be a good source of entertainment. (Seg.6 166)**
      • Having fun - Having a good time (Seg.6 136)**
      • Internet Attitudes - A good escape (Seg.6139)**
    82. Recall for the PSA is High
      • 75% recalled the Sprint PSA
      • Among those who recalled, 65% liked it very much/somewhat
      • Among those who recalled is 72% had never seen it before
      Lieberman Research Group & Screenvision Recall of PSA PSA (n=291) Unaided Aided Likeability of PSA (Recalled PSA; n= 218) Neither liked nor disliked it Liked it somewhat Liked it very much Disliked it very much Disliked it somewhat 65% Likeability
    83. Think it. bl!k it.
    84. Where we’ve been. Visual Strategy Visual Gymnastics Visual Flow Quick recap of bl!k methodology
    85. Remember, Design is Functional. Channel your You try. 30
    86. Upload to Slideshare Channel www.slideshare.net/blik_mindshare Username: blik_mindshare Password: blikmindshare
    87. Finally, Thank you for coming. WORKING TO GET YOU WHAT YOU WANT. More to come…
    SlideShare Zeitgeist 2009

    + blik mindshareblik mindshare Nominate

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