Wharton: Business By The People for the People

474 views
441 views

Published on

presented the following discussion at Wharton’s SEI Center for Advanced Studies on November 7, 2008.

My argument: Businesses can learn from this year’s election campaign.

Barack Obama successfully did three things - enabled change, used social technologies, and executed community-based initiatives.

If businesses do the same, they can win too.

The result: "Business by the People, For the People"

For more winning business lessons from the Obama campaign, visit: www.barackinc.com

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
474
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wharton: Business By The People for the People

  1. 1. Business
by
the
People,

 For
the
People
 What
Leaders
Can
Learn
from
Barack
Obama
 Barry
Libert
 Thursday,
November
6,
2008

  2. 2. WE
voted.

He
Won.

  3. 3. THREE
LESSONS

  4. 4. 1.
LEADERS
MUST
CHANGE

  5. 5. 2.
SOCIAL
TECHNOLOGY
MATTERS

  6. 6. 3.
COMMUNITY‐BASED
ACTIVITIES
WORK

  7. 7. RESULT:
BIG
NUMBERS
 380%
more
 905%
more
Youtube
views
 Facebook
friends
 $639M
 RAISED
 280%
more
Twitter
 380%
more
MySpace
 followers
 supporters

  8. 8. 7
YEARS
LATER
 200
F1000
Clients
 $30M
in
revenues
 57
Million
Users
 2B
Interactions/Month

  9. 9. LEADING
CLIENTS
WINNING
TOO!

  10. 10. New
Disease
Discovered
 CSD

  11. 11. CORPORATE
SOCIAL
DYSFUNCTION
 •  Leaders
reluctant
to
change
 •  Lack
of
investment
in
social
technologies
 •  Unwillingness
to
start
community
initiatives

  12. 12. WHEN
WE
OVERCOME
CSD:
 •  Change‐Based
Leadership
 •  Socially
Networked
Businesses
 •  Community
Based
Activities

  13. 13. Business
by
the
people,
for
the
people
 Thank
You!
 Barry
Libert,
Chairman
of
Mzinga
 Thursday,
November
6,
2008


×