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presented the following discussion at Wharton’s SEI Center for Advanced Studies on November 7, 2008.
My argument: Businesses can learn from this year’s election campaign.
Barack Obama successfully did three things - enabled change, used social technologies, and executed community-based initiatives.
If businesses do the same, they can win too.
The result: "Business by the People, For the People"
For more winning business lessons from the Obama campaign, visit: www.barackinc.com