Canacoord Adams:  Why Social Matters to Investors
 

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Canacoord Adams: Why Social Matters to Investors

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This is a presentation i recently gave to 100 CEO's at an institutional investor conference in Boston. Enjoy

This is a presentation i recently gave to 100 CEO's at an institutional investor conference in Boston. Enjoy

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Canacoord Adams: Why Social Matters to Investors Presentation Transcript

  • 1. Social Nation
    How to Build Your Nation of Friends, Fans and Followers to Achieve Your True Potential
    Barry Libert, Chairman, Mzinga
    barry@mzinga.com
  • 2. Why I Wrote Social Nation
  • 3. 7 Reasons
    Identify Two Values – Business & Personal
    Help Organization’s Assess Their Social Skills
    Define Social Nation for Organizations
    Reaffirm Business History and Habits
    Deliver 7 Principles for True Success
    Help Organizations Get Started
    Integrate Our Personal & Business Values
  • 4. Two Sets of Values In Our Lives
    Personal & Business - that Needed Integration
  • 5. Assess Your Social Skills (SQ)
    http://www.socialnationbook.com/
  • 6. Definition of a Social Nation
    An Organization that embraces people so that they can achieve their true potential
    Social (adjective): Living or preferring to live and work in a community rather than alone
    Nation (noun): A community of persons not constituting a state but bound by common interests and passions
  • 7. Our Past: We Mastered Making, Marketing and Selling Things
  • 8. We Learned To Make Things
  • 9. We Broadcasted Our Message
  • 10. We Made Money
  • 11. All Seemed Good, But…
  • 12. We Made Customers & Employees… Furious
  • 13. So people starting connecting, communicating and seeking fulfillment through each other.
  • 14. First, forums, Then…
  • 15.
  • 16. Now Everyone is Connected
  • 17. What Can You Do?7 Steps to Success
  • 18. #1: Develop Your Social Skills
  • 19.
  • 20. #2: Let Culture Lead your Way
  • 21. Create Clear Vision Around
  • 22. #3: Mind Your On and Off Line Manners
  • 23.
  • 24. #4: Listen, Learn and Adopt
  • 25. Webkinz Listens!
  • 26. #5: Create Fans in Everything You Do
  • 27. Pepsico Seeks Input
  • 28. #6: Rely on Others for Growth and Innovation
  • 29. Ducati Got My Son to Join!
  • 30. #7: Reward your Friends & Followers
  • 31. Apple & Exxon are Worth The same
  • 32. Our Future: Building Social Nations and Helping People Achieve Their Full Potential
  • 33. 5 Places to Get Started
    Customer Service Support
    Marketing and Brand Building
    Market Research
    Training and Talent Development
    Product and Service Innovation
  • 34. Business Evolution
    Customer Needs
    Build Social Nation
    Full Potential
    Crowd-source Innovation
    Self Mastery
    Create Communities
    Connectedness
    Make & Sell Products
    Basic Needs
  • 35. Why Should You Care?
    We Need One Set of Values!
  • 36.
  • 37. We Can All Achieve Our Goals
  • 38.
  • 39. Thank You!…
    Barry Libert, Chairman & CEO
    barry@mzinga.com or www.barrylibert.com