Social Media Leadership Awards Presentation At Wharton

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Key Note Presentation with the 3 #Social Rules for the Social Age

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Social Media Leadership Awards Presentation At Wharton

  1. 1. What’s  The  Risk  of  Not  Knowing?   In The Social Age? November  8,  2012   Barry  Libert    
  2. 2. The  Power  of  Social!  2.5 billion people use social media and 4.6billion use mobile devices to communicate, collaborate and do commerce Facebook  >  1  Billion,     LinkedIn  >170  Million,     QQ  Messenger  >700  Million   More  than  100,000,000  blogs   Smart  Phones  >  4.6  Billion  Devices   Proprietary & Confidential | Social Strategy1, Inc.
  3. 3. The  CompeSSon  •  The  CompeSSon  Was  About  Using  Social  Media  To  Listen,  Learn,  Act  •  200+  entries  from  around  the  world  in  13  categories     •  AdverSsing/MarkeSng   •  Voice-­‐of  the  Future   •  Banking     •  Media   •  Entrepreneurship   •  MunicipaliSes  &  Governments   •  Customer  Service   •  GlobalizaSon   •  Non-­‐Profit   •  People/HR   •  Social  Media-­‐Start-­‐up   •  Corp  Governance  •  Sponsors  
  4. 4. The  ParScipants  
  5. 5. Rule  1:  LISTEN  •  Start  with  a  well-­‐defined  strategy  •  Expect  the  unexpected  as  stakeholders  redefine  your  business  •  Put  employees  or  customers  at  the  center  of  your  strategy  •  Gain  holisSc  buy-­‐in  across  the  organizaSon  and  with  leaders  •  Have  clear  metrics  and  measures  for  success   Proprietary & Confidential | Social Strategy1, Inc.
  6. 6. RESULT:    4  Steps  to  Success   Value•  Ad  hoc:    Reduce  risk  •  Planned:    Increased  capacity  •  Organized:    Expanded  success  •  Integrated  OpSmized  potenSal   Skills
  7. 7. Rule  2:  SEE  •  One  of  our  winners  developed  a  new  methodology  for  research  •  One  created  a  way  to  save  lives  •  One  restructured  the  organizaSon  to  achieve  consStuents  needs  •  One  placed  the  CEO  of  a  highly  regulated  industry  on  the  hot  seat  •  One  overcame  significant  organizaSonal  resistance  to  change     Proprietary & Confidential | Social Strategy1, Inc.
  8. 8. RESULT:    Learn!  + = Proprietary & Confidential | Social Strategy1, Inc.
  9. 9. Rule  3:    Let  Others  Speak  ….This  last  point  may  be  the  most  important    •  Most  organizaSons  had  to  integrate  new  capabiliSes     –  Deal  with  the  social  age  reality  -­‐-­‐  billions  are  online   –  Understand  the  new  sources  of  value  using  Social  Intelligence   –  Capture  the  value  from  the  Big  Data  created  by  billions    •  All  Leaders  and  boards  need  to  embrace  social  Age  realiSes   Proprietary & Confidential | Social Strategy1, Inc.
  10. 10. RESULT:    Success  
  11. 11. Example:    Social  Success!  http://www.youtube.com/watch?v=D3qltEtl7H8&list=PL97F1F62489140390&index=6&feature=plpp_video
  12. 12. How  to  get  started  •  Train  in  social  age  realiSes  •  Think  simple  and  holisScally,  BUT  start  small  •  Prac+ce  your  social  skills  every  day  •  Tune  your  social  Intelligence    
  13. 13. Use  Technology  LISTEN REPORTMONITOR ANALYZECONNECT ADAPT
  14. 14. Count  the  Ways  
  15. 15. What’s  the  Risk  of  Not  Knowing?   A Lot! November  8,  2012   Barry  Libert    

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