IMS NY: Social Networks are Eating Traditional Marketing

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This presentation was given to a senior group of marketing executives in NYC in February 2012 about how social and mobile networks are eating the world - countries and companies - and organizations marketing budgets and the 4ps for success,l

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IMS NY: Social Networks are Eating Traditional Marketing

  1. 1. IMSIMSNYCNYC Social  Networks  Are  Ea1ng   The  World   The  4  P’s  for  Marke1ng  Success   The  4  Ps  for  Marke1ng  Success     Barry  Libert,  CEO   OpenMaFers   NYC,  February  2012  
  2. 2. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  3. 3. IMS Social  Networks  Are  Ea1ng  the  World  NYC 1.3B   1.1B   1.0B   310M   330M   850M  
  4. 4. IMS So  Are  Mobile  Networks..  NYC $487B   $413B   $40B  
  5. 5. IMS Together  They  Are  Ea1ng…  NYC
  6. 6. IMS The  Power  has  ShiXed  to  Consumers  NYC
  7. 7. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  8. 8. IMS Nike  Gets  It!  NYC “Nike  is  going  where  its  customer  is”     Nike  Digital  Sports  allows  the  company  to  get   close  to  (5M)  consumers’  data  -­‐  to  follow  them,   build  online  communi.es  for  them,  create  1ghter   rela1onships…that  drive  revenues     Fewer  television  campaigns,  many  more   interac.ve  elements   Fortune  Magazine,  2/12    
  9. 9. IMS Just  Do  It:    SOCIAL  NYC
  10. 10. IMS Just  Do  It:    MOBILE  NYC
  11. 11. IMS Just  Do  It:    VIDEO  NYC
  12. 12. IMS Just  Do  It:    THE  RESULTS  NYC Spending  on  TV  and  print  in  US  has  dropped  by  40%  in  3  years   Revenues  Doubled  and  Net  Income  Increased  400%  
  13. 13. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  14. 14. IMS Job  1:    Think  Like  a  Shareholder  NYC
  15. 15. IMS Job  2:    Invest  in  What  MaFers  NYC Growth   Profits  
  16. 16. IMS Job  3:    Rebalance  Your  Marke1ng  $  NYC EXPAND   CREATE       REDUCE   ENHANCE      
  17. 17. IMS HOW:    Reduce  NYC Historic   Broadcast  Mediums     Reac1ve  Plans       Tac1cs    
  18. 18. IMS HOW:    Enhance  NYC Social  Monitoring   INSIDE-­‐ (targeted)  marke1ng   OUT   Big  Data        
  19. 19. IMS HOW:    Expand  NYC OUTSIDE -­‐IN       community  development   inbound  marke1ng     content  automa1on  
  20. 20. IMS HOW:    Create  NYC Crowd  Source   FUTURE   Compe11ons       Video  networks      
  21. 21. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  22. 22. IMS Start  Today  NYC
  23. 23. IMS LEARN  MORE  NYC Contact  Barry     Web:    www.barrylibert.com   TwiFer:    @barrylibert   Blog:  hFp://barrylibert.com/blog    

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