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IMS NY: Social Networks are Eating Traditional Marketing

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This presentation was given to a senior group of marketing executives in NYC in February 2012 about how social and mobile networks are eating the world - countries and companies - and organizations …

This presentation was given to a senior group of marketing executives in NYC in February 2012 about how social and mobile networks are eating the world - countries and companies - and organizations marketing budgets and the 4ps for success,l

Published in: Technology, Business

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  • 1. IMSIMSNYCNYC Social  Networks  Are  Ea1ng   The  World   The  4  P’s  for  Marke1ng  Success   The  4  Ps  for  Marke1ng  Success     Barry  Libert,  CEO   OpenMaFers   NYC,  February  2012  
  • 2. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  • 3. IMS Social  Networks  Are  Ea1ng  the  World  NYC 1.3B   1.1B   1.0B   310M   330M   850M  
  • 4. IMS So  Are  Mobile  Networks..  NYC $487B   $413B   $40B  
  • 5. IMS Together  They  Are  Ea1ng…  NYC
  • 6. IMS The  Power  has  ShiXed  to  Consumers  NYC
  • 7. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  • 8. IMS Nike  Gets  It!  NYC “Nike  is  going  where  its  customer  is”     Nike  Digital  Sports  allows  the  company  to  get   close  to  (5M)  consumers’  data  -­‐  to  follow  them,   build  online  communi.es  for  them,  create  1ghter   rela1onships…that  drive  revenues     Fewer  television  campaigns,  many  more   interac.ve  elements   Fortune  Magazine,  2/12    
  • 9. IMS Just  Do  It:    SOCIAL  NYC
  • 10. IMS Just  Do  It:    MOBILE  NYC
  • 11. IMS Just  Do  It:    VIDEO  NYC
  • 12. IMS Just  Do  It:    THE  RESULTS  NYC Spending  on  TV  and  print  in  US  has  dropped  by  40%  in  3  years   Revenues  Doubled  and  Net  Income  Increased  400%  
  • 13. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  • 14. IMS Job  1:    Think  Like  a  Shareholder  NYC
  • 15. IMS Job  2:    Invest  in  What  MaFers  NYC Growth   Profits  
  • 16. IMS Job  3:    Rebalance  Your  Marke1ng  $  NYC EXPAND   CREATE       REDUCE   ENHANCE      
  • 17. IMS HOW:    Reduce  NYC Historic   Broadcast  Mediums     Reac1ve  Plans       Tac1cs    
  • 18. IMS HOW:    Enhance  NYC Social  Monitoring   INSIDE-­‐ (targeted)  marke1ng   OUT   Big  Data        
  • 19. IMS HOW:    Expand  NYC OUTSIDE -­‐IN       community  development   inbound  marke1ng     content  automa1on  
  • 20. IMS HOW:    Create  NYC Crowd  Source   FUTURE   Compe11ons       Video  networks      
  • 21. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  • 22. IMS Start  Today  NYC
  • 23. IMS LEARN  MORE  NYC Contact  Barry     Web:    www.barrylibert.com   TwiFer:    @barrylibert   Blog:  hFp://barrylibert.com/blog