IMS NY:  Social Networks are Eating Traditional Marketing

Like this? Share it with your network

Share

IMS NY: Social Networks are Eating Traditional Marketing

  • 297 views
Uploaded on

This presentation was given to a senior group of marketing executives in NYC in February 2012 about how social and mobile networks are eating the world - countries and companies - and organizations ...

This presentation was given to a senior group of marketing executives in NYC in February 2012 about how social and mobile networks are eating the world - countries and companies - and organizations marketing budgets and the 4ps for success,l

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
297
On Slideshare
296
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 1

http://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. IMSIMSNYCNYC Social  Networks  Are  Ea1ng   The  World   The  4  P’s  for  Marke1ng  Success   The  4  Ps  for  Marke1ng  Success     Barry  Libert,  CEO   OpenMaFers   NYC,  February  2012  
  • 2. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  • 3. IMS Social  Networks  Are  Ea1ng  the  World  NYC 1.3B   1.1B   1.0B   310M   330M   850M  
  • 4. IMS So  Are  Mobile  Networks..  NYC $487B   $413B   $40B  
  • 5. IMS Together  They  Are  Ea1ng…  NYC
  • 6. IMS The  Power  has  ShiXed  to  Consumers  NYC
  • 7. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  • 8. IMS Nike  Gets  It!  NYC “Nike  is  going  where  its  customer  is”     Nike  Digital  Sports  allows  the  company  to  get   close  to  (5M)  consumers’  data  -­‐  to  follow  them,   build  online  communi.es  for  them,  create  1ghter   rela1onships…that  drive  revenues     Fewer  television  campaigns,  many  more   interac.ve  elements   Fortune  Magazine,  2/12    
  • 9. IMS Just  Do  It:    SOCIAL  NYC
  • 10. IMS Just  Do  It:    MOBILE  NYC
  • 11. IMS Just  Do  It:    VIDEO  NYC
  • 12. IMS Just  Do  It:    THE  RESULTS  NYC Spending  on  TV  and  print  in  US  has  dropped  by  40%  in  3  years   Revenues  Doubled  and  Net  Income  Increased  400%  
  • 13. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  • 14. IMS Job  1:    Think  Like  a  Shareholder  NYC
  • 15. IMS Job  2:    Invest  in  What  MaFers  NYC Growth   Profits  
  • 16. IMS Job  3:    Rebalance  Your  Marke1ng  $  NYC EXPAND   CREATE       REDUCE   ENHANCE      
  • 17. IMS HOW:    Reduce  NYC Historic   Broadcast  Mediums     Reac1ve  Plans       Tac1cs    
  • 18. IMS HOW:    Enhance  NYC Social  Monitoring   INSIDE-­‐ (targeted)  marke1ng   OUT   Big  Data        
  • 19. IMS HOW:    Expand  NYC OUTSIDE -­‐IN       community  development   inbound  marke1ng     content  automa1on  
  • 20. IMS HOW:    Create  NYC Crowd  Source   FUTURE   Compe11ons       Video  networks      
  • 21. IMSNYC Agenda   Given  Today’s  Technology  Reali1es   What  are  the  new  approaches  to   marke1ng…   …To  mi1gate  risks  and  drive  ROI    
  • 22. IMS Start  Today  NYC
  • 23. IMS LEARN  MORE  NYC Contact  Barry     Web:    www.barrylibert.com   TwiFer:    @barrylibert   Blog:  hFp://barrylibert.com/blog