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O'Reilly TOC: A Social Approach to Publishing

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Presented at O'Reilly Tools of Change Conference as Key note presentation to publishers to help them better understand the value of social media as part of their e-initiatives.

Presented at O'Reilly Tools of Change Conference as Key note presentation to publishers to help them better understand the value of social media as part of their e-initiatives.

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Transcript

  • 1. O’Reilly TOC ConferenceBarry LibertCo-CEO, Mzinga
  • 2. Your Past
  • 3. Lesson: Building Community Works!
  • 4. We are Gaining Power
  • 5. 36% of American adults use Wikipedia
    Q: Anybody use Encyclopedia Britannica?
  • 6. There are 112 million blogs…
  • 7. …more Podcasters than radio stations…
  • 8. …250 million pieces of tagged social media…
  • 9. …and 35 million Facebookers
    Did You Post to My Wall Today?
  • 10. ‘Enterprise Social software will be the biggest new workplace technology’
    Experts agree, WE is cool!
    ‘Community development is the single most critical factor in enterprise success’
  • 11. Market Research
    Product Innovation
    Companies are communitizing…
    Customer Support
    Publishing
  • 12. Lets See!
  • 13. Did you know, We can Innovate?
  • 14. Dell Idea Storm
  • 15. We Create New Features
  • 16. Did you know, We can Service ourselves?
  • 17. iPhone
  • 18. We Hear You Calling!
  • 19. Did you know, We can Sell products?
  • 20. eBay
  • 21. We Have What We Need
  • 22. Boat
    Home renovation
    Did you know, We can Finance your…
    College education
    Car
  • 23. Prosper.com
  • 24. We Can ‘Show You The Money’
  • 25. Distribution
    Content
    Publishing iscommunitizing too!
    Advertising
    Reviews
  • 26. Lulu.com
  • 27. Who needs publishers? We don’t.
  • 28. 80/20 Publishing
  • 29. Who Needs Paid Writers? We Don’t.
  • 30. The Conclusion: Leaders Are Becoming We Companies
  • 31. Are YOU ready to Start?
  • 32. The 5 Rules for Your We Success
    Its time to take notes
  • 33. #1. Find a Process
  • 34. Publishers
    Writers
    #2. Locate Your Crowd
    Readers
    Reviewers
  • 35. Discussions
    Moderation
    #3. Give them Tools and Support
    Programming
    Blogs
  • 36. #4. Accept their Wisdom
  • 37. #5. Measure Everyone’s Contribution
  • 38. Welcome to the World of We
  • 39. 750 Discussions
    50 Podcasts
    Practicing What We Preach…We can Write a Book!
    4500 contributors
    100 Bloggers
  • 40. Become an Author for Book II Today!
    Join: WeAreSmarter.org
  • 41. Your Future
  • 42. Click box to start
  • 43. Questions?
  • 44. Thank You
    Barry Libert, Co-CEO
    Mzinga
    Barry@mzinga.com
    781-577-2801