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O’Reilly TOC ConferenceBarry LibertCo-CEO, Mzinga<br />
Your Past<br />
Lesson: Building Community Works!<br />
We are Gaining Power<br />
36% of American adults use Wikipedia<br />Q: Anybody use Encyclopedia Britannica?<br />
There are 112 million blogs…<br />
…more Podcasters than radio stations…<br />
…250 million pieces of tagged social media…<br />
…and 35 million Facebookers<br />Did You Post to My Wall Today?<br />
‘Enterprise Social software will be the biggest new workplace technology’<br />Experts agree, WE is cool!<br />‘Community ...
Market Research<br />Product Innovation<br />Companies are communitizing… <br />Customer Support<br />Publishing<br />
Lets See!<br />
Did you know, We can Innovate?<br />
Dell Idea Storm<br />
We Create New Features<br />
Did you know, We can Service ourselves?<br />
iPhone<br />
We Hear You Calling!<br />
Did you know, We can Sell products?<br />
eBay<br />
We Have What We Need<br />
Boat<br />Home renovation<br />Did you know, We can Finance your… <br />College education<br />Car<br />
Prosper.com<br />
We Can ‘Show You The Money’<br />
Distribution<br />Content<br />Publishing iscommunitizing too! <br />Advertising<br />Reviews<br />
Lulu.com<br />
Who needs publishers? We don’t.<br />
80/20 Publishing<br />
Who Needs Paid Writers? We Don’t.<br />
The Conclusion: Leaders Are Becoming We Companies <br />
Are YOU ready to Start?<br />
The 5 Rules for Your We Success<br />Its time to take notes<br />
#1. Find a Process<br />
Publishers<br />Writers<br />#2. Locate Your Crowd<br />Readers<br />Reviewers<br />
Discussions<br />Moderation<br />#3. Give them Tools and Support<br />Programming<br />Blogs<br />
#4. Accept their Wisdom<br />
#5. Measure Everyone’s Contribution<br />
Welcome to the World of We<br />
750 Discussions<br />50 Podcasts<br />Practicing What We Preach…We can Write a Book!<br />4500 contributors<br />100 Blogg...
Become an Author for Book II Today!<br />Join:  WeAreSmarter.org<br />
Your Future<br />
Click box to start<br />
Questions?<br />
Thank You<br />Barry Libert, Co-CEO <br />Mzinga<br />Barry@mzinga.com<br />781-577-2801<br />
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O'Reilly TOC: A Social Approach to Publishing

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Presented at O'Reilly Tools of Change Conference as Key note presentation to publishers to help them better understand the value of social media as part of their e-initiatives.

Published in: Business, Education
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Transcript of "O'Reilly TOC: A Social Approach to Publishing"

  1. 1. O’Reilly TOC ConferenceBarry LibertCo-CEO, Mzinga<br />
  2. 2. Your Past<br />
  3. 3. Lesson: Building Community Works!<br />
  4. 4. We are Gaining Power<br />
  5. 5. 36% of American adults use Wikipedia<br />Q: Anybody use Encyclopedia Britannica?<br />
  6. 6. There are 112 million blogs…<br />
  7. 7. …more Podcasters than radio stations…<br />
  8. 8. …250 million pieces of tagged social media…<br />
  9. 9. …and 35 million Facebookers<br />Did You Post to My Wall Today?<br />
  10. 10. ‘Enterprise Social software will be the biggest new workplace technology’<br />Experts agree, WE is cool!<br />‘Community development is the single most critical factor in enterprise success’<br />
  11. 11. Market Research<br />Product Innovation<br />Companies are communitizing… <br />Customer Support<br />Publishing<br />
  12. 12. Lets See!<br />
  13. 13. Did you know, We can Innovate?<br />
  14. 14. Dell Idea Storm<br />
  15. 15. We Create New Features<br />
  16. 16. Did you know, We can Service ourselves?<br />
  17. 17. iPhone<br />
  18. 18. We Hear You Calling!<br />
  19. 19. Did you know, We can Sell products?<br />
  20. 20. eBay<br />
  21. 21. We Have What We Need<br />
  22. 22. Boat<br />Home renovation<br />Did you know, We can Finance your… <br />College education<br />Car<br />
  23. 23. Prosper.com<br />
  24. 24. We Can ‘Show You The Money’<br />
  25. 25. Distribution<br />Content<br />Publishing iscommunitizing too! <br />Advertising<br />Reviews<br />
  26. 26. Lulu.com<br />
  27. 27. Who needs publishers? We don’t.<br />
  28. 28. 80/20 Publishing<br />
  29. 29. Who Needs Paid Writers? We Don’t.<br />
  30. 30. The Conclusion: Leaders Are Becoming We Companies <br />
  31. 31. Are YOU ready to Start?<br />
  32. 32. The 5 Rules for Your We Success<br />Its time to take notes<br />
  33. 33. #1. Find a Process<br />
  34. 34. Publishers<br />Writers<br />#2. Locate Your Crowd<br />Readers<br />Reviewers<br />
  35. 35. Discussions<br />Moderation<br />#3. Give them Tools and Support<br />Programming<br />Blogs<br />
  36. 36. #4. Accept their Wisdom<br />
  37. 37. #5. Measure Everyone’s Contribution<br />
  38. 38. Welcome to the World of We<br />
  39. 39. 750 Discussions<br />50 Podcasts<br />Practicing What We Preach…We can Write a Book!<br />4500 contributors<br />100 Bloggers<br />
  40. 40. Become an Author for Book II Today!<br />Join: WeAreSmarter.org<br />
  41. 41. Your Future<br />
  42. 42. Click box to start<br />
  43. 43. Questions?<br />
  44. 44. Thank You<br />Barry Libert, Co-CEO <br />Mzinga<br />Barry@mzinga.com<br />781-577-2801<br />
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