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16 things that Panhandlers can teach us about Content Marketing

by Business Advisor at Anchor Advisors, Ltd. on Oct 17, 2013

  • 314 views

Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at ...

Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.

This presentation was given at Content Jam 2013 http://www.http://contentjam.com/

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https://twitter.com 8
http://www.manamica.com 6
http://www.orbitmedia.com 4
http://list.ly 1

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16 things that Panhandlers can teach us about Content Marketing 16 things that Panhandlers can teach us about Content Marketing Presentation Transcript